Cloudflare Acquires AI Data Marketplace Human Native to Enhance Creator Monetization
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Should l Buy NET?
Source: CNBC
- Acquisition Strategy: Cloudflare announced the acquisition of AI data marketplace Human Native to establish a more efficient transaction platform between AI developers and content creators, thereby enhancing creators' control over their work.
- Tool Development: This acquisition will enable Cloudflare to develop tools that allow AI developers to find, access, and purchase high-quality data through fair and transparent channels, further enhancing its competitiveness in the AI sector.
- Content Monetization: Cloudflare CEO Matthew Prince stated that the acquisition will accelerate the development of a new system where AI developers pay creators for using their content to train models, evolving the monetization model for content creators.
- Market Reaction: Cloudflare's cybersecurity products have contributed to a stock price increase of over 60% in the past year, and this acquisition is expected to further solidify its position in the AI market and attract more investor interest.
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Analyst Views on NET
Wall Street analysts forecast NET stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NET is 253.24 USD with a low forecast of 131.00 USD and a high forecast of 318.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
15 Buy
10 Hold
0 Sell
Moderate Buy
Current: 163.050
Low
131.00
Averages
253.24
High
318.00
Current: 163.050
Low
131.00
Averages
253.24
High
318.00
About NET
Cloudflare, Inc. is a connectivity cloud company. Its full suite of products consists of its website and application services to deliver security, performance, and reliability for an organization's websites, applications, and application programming interfaces (APIs); its secure access service edge (SASE) platform, which contains its suite of Zero Trust and network services solutions to help ensure traffic in and out of an organization’s internal network and devices is verified and authorized as well as to securely connect data centers, cloud services, and branch offices to an organization with its Connectivity Cloud; its developer-based solutions to build and deploy serverless applications with scale, performance, security and reliability, and its consumer offerings. Its website and application security product offerings include Web Application Firewall, Bot Management, Distributed Denial of Service Protection, API Security, SSL/TLS Encryption, Script Management, and Security Center.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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