Clorox (CLX) Stock Plummets 37.9% Amid Turnaround, Yield Reaches 4.9%
Written by Emily J. Thompson, Senior Investment Analyst
Source: Fool
- Significant Stock Decline: Clorox's stock plummeted 37.9% in 2025, starkly contrasting with the S&P 500's 16.4% gain, highlighting the substantial challenges the company faces during its turnaround, which may impact investor confidence.
- Increased Dividend Yield: Despite its struggles, Clorox's dividend yield has risen to 4.9%, indicating the company's commitment to enhancing shareholder returns, potentially attracting income-focused investors amid market volatility.
- Slow Transformation Process: Clorox is undergoing a multi-year turnaround by updating its outdated ERP system, with expectations of a 5% to 9% decline in organic sales for fiscal 2026, which will negatively impact short-term performance, necessitating investor focus on long-term strategy.
- Leveraging Brand Strength: With approximately 80% of its brands ranking in the top two of their categories, Clorox aims to leverage its brand strength through smaller and larger packaging options to meet consumer needs, thereby enhancing market share and customer loyalty.
Analyst Views on CLX
Wall Street analysts forecast CLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CLX is 126.00 USD with a low forecast of 112.00 USD and a high forecast of 155.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
1 Buy
9 Hold
2 Sell
Hold
Current: 106.190
Low
112.00
Averages
126.00
High
155.00
Current: 106.190
Low
112.00
Averages
126.00
High
155.00
About CLX
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The Company operates through four segments: Health and Wellness, Household, Lifestyle, and International. Its Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands in the United States. Its Household segment consists of bags and wraps, cat litter and grilling products marketed and sold under the Glad, Fresh Step and Scoop Away, and Kingsford brands in the United States. The lifestyle segment consists of food, water-filtration and natural personal care products marketed and sold under the Hidden Valley, Brita and Burt’s Bees brands. International consists of products sold outside the United States. Its products within this segment include laundry additives, home care products, bags and wraps, cat litter, water-filtration products and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
