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CLX Should I Buy

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Intellectia

Should You Buy Clorox Co (CLX) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
95.380
1 Day change
2.96%
52 Week Range
132.030
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Clorox Co (CLX) is not a strong buy at this time for a beginner investor with a long-term focus. The stock faces significant challenges, including weak financial guidance, cost pressures, and a cautious sentiment from analysts and Congress members. While there are some leadership changes aimed at growth, the current headwinds outweigh the potential benefits. It is better to hold off on investing until there is clearer evidence of a turnaround.

Technical Analysis

The technical indicators for CLX are neutral. The MACD histogram is positive but contracting, the RSI is at 50.739 (neutral zone), and moving averages are converging, suggesting no clear trend. The stock is trading near its pivot level of 95.841, with resistance at 99.884 and support at 91.798.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
4

Positive Catalysts

  • Clorox has streamlined its leadership structure, appointing a COO and Chief Growth & Strategy Officer, which could enhance growth in health and hygiene. The company is also reshaping its portfolio, potentially unlocking future growth opportunities.

Neutral/Negative Catalysts

  • Clorox faces significant challenges, including weaker FY26 guidance, cost pressures from oil and gas, soft consumer trends, and headwinds from the Middle East conflict. Analysts have lowered price targets and ratings, and Congress members have shown a cautious attitude with two recent sale transactions.

Financial Performance

No detailed financial data is available for the latest quarter. However, the company reported a slight EPS beat for Q3 but issued weaker FY26 guidance, citing multiple challenges, including cost pressures and delays in organic sales improvement.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a predominantly negative outlook on CLX. Multiple firms, including Goldman Sachs, Morgan Stanley, and Barclays, have lowered price targets and ratings, citing cost pressures, weak sales trends, and limited visibility into medium-term earnings. The consensus sentiment is cautious to negative.

Wall Street analysts forecast CLX stock price to rise
14 Analyst Rating
Wall Street analysts forecast CLX stock price to rise
1 Buy
10 Hold
3 Sell
Hold
Current: 95.380
sliders
Low
94
Averages
118.69
High
152
Current: 95.380
sliders
Low
94
Averages
118.69
High
152
Goldman Sachs
Bonnie Herzog
Sell
to
Sell
downgrade
$94 -> $83
AI Analysis
2026-05-01
Reason
Goldman Sachs
Bonnie Herzog
Price Target
$94 -> $83
AI Analysis
2026-05-01
downgrade
Sell
to
Sell
Reason
Goldman Sachs analyst Bonnie Herzog lowered the firm's price target on Clorox to $83 from $94 and keeps a Sell rating on the shares. Clorox reported a slight EPS beat for Q3 but issued weaker FY26 guidance and a complex outlook citing oil and gas-driven cost pressures, soft consumer and scanner trends, incremental headwinds from Middle East conflict, ERP transition impacts, and integration of the Purell acquisition, ultimately leading to a disappointing overall update, the analyst tells investors in a research note.
Morgan Stanley
Equal Weight
downgrade
$110 -> $97
2026-05-01
Reason
Morgan Stanley
Price Target
$110 -> $97
2026-05-01
downgrade
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Clorox to $97 from $110 and keeps an Equal Weight rating on the shares. Sales struggles are persisting, particularly in litter and salad dressing, and cost pressures are ramping with limited pricing offsets, meaning consensus needs to come down, the analyst tells investors.
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