Should You Buy Clorox Co (CLX) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
CLX is not a good buy right now for a beginner, long-term investor with $50k–$100k who doesn’t want to wait for a better setup. The stock is sitting near support after a sharp down day, fundamentals just posted meaningful YoY declines (revenue, EPS, margins), Wall Street is mostly Neutral/Hold with limited upside to current price, and recent Congress trading skewed to selling. If you already own it, holding is reasonable (defensive business + long dividend history), but initiating a new long-term position today isn’t attractive based on the data.
Technical Analysis
Price/Trend: CLX is down -3.37% to 108.84, trading just above key support S1=108.439 (next support S2=106.558). The pivot level is 111.484, meaning the stock is currently below its pivot and would need to reclaim ~111.5 to improve near-term tone.
Momentum: MACD histogram is positive (0.463) but “positively contracting,” which typically signals bullish momentum is fading rather than strengthening. RSI(6)=47.28 is neutral—no oversold bounce signal.
Moving averages: Converging moving averages suggests consolidation/indecision rather than a clear uptrend.
Levels to watch: Support 108.44 then 106.56. Resistance 111.48 (pivot), then 114.53 (R1). As long as price is below ~111.5, the technical edge for a fresh long is weak.
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.