Choice Hotels Integrates AI with Amazon Web Services
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 19 hours ago
0mins
Should l Buy CHH?
Choice Hotels International (CHH) announced the integration of artificial intelligence across its enterprise in collaboration with Amazon Web Services (AMZN). The initiative marks a significant milestone in the hospitality industry, demonstrating how AI can move from isolated pilots to production-grade deployment at scale .Unlike point solutions that address a single use case, Choice Hotels has embedded AI across the full hospitality value chain - from how guests discover and book hotels, to how franchisees manage operations, to how the company optimizes its distribution and channel ecosystem. The result is a more intelligent, responsive, and efficient enterprise built on AWS cloud infrastructure.
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Analyst Views on CHH
Wall Street analysts forecast CHH stock price to fall
10 Analyst Rating
2 Buy
5 Hold
3 Sell
Hold
Current: 119.190
Low
91.00
Averages
103.44
High
126.00
Current: 119.190
Low
91.00
Averages
103.44
High
126.00
About CHH
Choice Hotels International, Inc. is a lodging franchisor with over 7,500 hotels, representing over 650,000 rooms, in 50 countries and territories. The Company’s segments include Hotel Franchising & Management and Corporate & Other. The Hotel Franchising & Management reportable segment includes the Company's hotel franchising operations, which consists of its 22 brands and brand extensions and the hotel management operations of 13 hotels (including four owned hotels). Its brand names include Clarion, Clarion Pointe, Comfort Inn, Comfort Suites, Country Inn & Suites by Radisson, Sleep Inn, Quality, Park Inn by Radisson, Everhome Suites, WoodSpring Suites, MainStay Suites, Suburban Studios, Radisson Blu, Park Plaza, Cambria Hotels, Ascend Collection, Radisson RED, Radisson Individuals, Radisson, Radisson Collection, Radisson Inn & Suites, Econo Lodge, and Rodeway Inn. Ascend Collection is a global collection brand offering resort, boutique, and historic properties.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Choice Hotels Implements AI Across Operations and Guest Experience
- Comprehensive AI Integration: Choice Hotels partners with AWS to embed artificial intelligence across hotel operations, guest experience, and distribution management, marking a significant shift from pilot programs to large-scale deployment, enhancing enterprise intelligence and responsiveness.
- Enhanced Guest Experience: By utilizing intelligent search and personalized recommendations, Choice Hotels aims to provide guests with more relevant and seamless interactions, thereby increasing customer satisfaction and loyalty.
- Empowering Franchise Operations: Choice Hotels equips franchisees with AI-powered tools that facilitate smarter decision-making in revenue management, maintenance, and guest communications, ultimately improving overall operational efficiency.
- Modernizing Distribution Management: AI is reshaping Choice Hotels' dynamic distribution and channel ecosystem, enabling smarter pricing and inventory optimization, which helps generate additional revenue for franchisees.
See More
Choice Hotels Integrates AI with AWS for Enhanced Operations
- AI Integration Enhances Efficiency: Choice Hotels is collaborating with Amazon Web Services (AWS) to integrate artificial intelligence across its operations, optimizing hotel bookings, revenue management, and guest communication, thereby enhancing overall operational efficiency.
- Transformation into Intelligent Enterprise: By building a more intelligent and responsive enterprise on AWS cloud infrastructure, Choice Hotels can manage its hotel inventory more effectively, improving customer experience and strengthening its competitive position in the market.
- Positive Growth Outlook: Choice Hotels anticipates positive net room growth in the U.S. for 2026, driven by portfolio optimization and conversion momentum, indicating the company's ongoing development potential in the market.
- Financial Performance Exceeds Expectations: Choice Hotels reported a non-GAAP EPS of $1.60, beating expectations by $0.06, with revenue of $390.15 million exceeding forecasts by $20.51 million, reflecting the company's robust financial performance.
See More
Choice Hotels Implements AI Across Operations with AWS
- AI Full-Scale Deployment: Choice Hotels has partnered with Amazon Web Services (AWS) to integrate artificial intelligence across its operations, guest experience, and distribution, marking a significant shift from pilot projects to large-scale production.
- Industry Milestone: This integration is expected to enhance customer experience and optimize hotel operational efficiency, significantly increasing customer satisfaction and brand loyalty, thereby reinforcing the company's leading position in the competitive hotel market.
- Deepened Technological Collaboration: By collaborating with AWS, Choice Hotels can leverage advanced cloud computing and data analytics capabilities to improve service quality and operational flexibility, better meeting the evolving market demands.
- Future Growth Potential: This strategic initiative not only provides Choice Hotels with a technological edge but also sets a benchmark for the entire hospitality industry, indicating that more companies will likely follow suit to drive digital transformation.
See More
Sleep Inn Launches Scenic Dreams Prototype Hotels
- New Hotel Prototype: Sleep Inn has launched its first four new Scenic Dreams® prototype hotels, integrating nature-inspired design with modern aesthetics to enhance guest experience and brand image.
- Significant ROI: Hotels renovated under the Scenic Dreams initiative are experiencing a RevPAR increase of 1.71, indicating a positive impact on performance and strengthening the brand's competitive position in the market.
- Increased Customer Satisfaction: Properties that have completed most upgrades finished 2025 with an average LTR of 8.36, a 0.25-point year-over-year increase, reflecting the new design's popularity among guests.
- Operational Efficiency Optimization: The new prototype hotels enhance operational efficiency by incorporating natural light and relaxation spaces, meeting modern travelers' demands for health and comfort, thereby further driving brand growth.
See More
Travel Sector Shows Strong Resilience Amid Market Turmoil
- Hilton's Strong Performance: Hilton Worldwide Holdings (HLT) has achieved an annualized total return of 21% over the past five years and an impressive 23% over ten years, demonstrating robust recovery in the post-COVID era, with a projected 9% revenue growth and 38% EBIT growth for 2025.
- Marriott's Expansion Momentum: Marriott International (MAR) ended 2025 with over 1.78 million rooms and a Bonvoy loyalty program membership increase to nearly 271 million, with the 2026 FIFA World Cup expected to boost revenue per available room by 40 basis points, further solidifying its market position.
- Viking's Rapid Growth: Viking Holdings Ltd. (VIK) posted a 62% return in 2025 and has already booked 86% of its 2026 capacity, expecting 13% revenue growth and 35% EBITDA growth, reflecting strong demand in the river cruise market.
- Market Sentiment Impact: Despite Marriott facing technical damage from rising oil prices, its fundamentals remain solid, and investors should monitor the 200-day moving average for support to assess future trend changes.
See More
Choice Hotels to Report Q1 2026 Earnings on April 30
- Earnings Announcement: Choice Hotels International will report its Q1 2026 earnings on April 30 at 6:30 a.m. ET, showcasing the company's performance in the global lodging franchising sector, which is expected to significantly impact investor sentiment.
- Conference Call Details: A conference call will follow at 11:00 a.m. ET, led by CEO Patrick Pacious and CFO Scott Oaksmith, to discuss financial results and engage in a Q&A session, enhancing transparency and investor confidence.
- Webcast Access: Investors can access the live webcast through Choice Hotels' Investor Relations website, ensuring timely updates on the company's latest developments, with dial-in options also available for added convenience.
- Replay and Transcript: A replay and transcript of the call will be available within 24 hours post-conclusion on the Investor Relations website, ensuring that investors who cannot attend live can still access critical information, thereby improving information accessibility.
See More
Choice Hotels Implements AI Across Operations and Guest Experience
- Comprehensive AI Integration: Choice Hotels partners with AWS to embed artificial intelligence across hotel operations, guest experience, and distribution management, marking a significant shift from pilot programs to large-scale deployment, enhancing enterprise intelligence and responsiveness.
- Enhanced Guest Experience: By utilizing intelligent search and personalized recommendations, Choice Hotels aims to provide guests with more relevant and seamless interactions, thereby increasing customer satisfaction and loyalty.
- Empowering Franchise Operations: Choice Hotels equips franchisees with AI-powered tools that facilitate smarter decision-making in revenue management, maintenance, and guest communications, ultimately improving overall operational efficiency.
- Modernizing Distribution Management: AI is reshaping Choice Hotels' dynamic distribution and channel ecosystem, enabling smarter pricing and inventory optimization, which helps generate additional revenue for franchisees.
See More
Choice Hotels Integrates AI with AWS for Enhanced Operations
- AI Integration Enhances Efficiency: Choice Hotels is collaborating with Amazon Web Services (AWS) to integrate artificial intelligence across its operations, optimizing hotel bookings, revenue management, and guest communication, thereby enhancing overall operational efficiency.
- Transformation into Intelligent Enterprise: By building a more intelligent and responsive enterprise on AWS cloud infrastructure, Choice Hotels can manage its hotel inventory more effectively, improving customer experience and strengthening its competitive position in the market.
- Positive Growth Outlook: Choice Hotels anticipates positive net room growth in the U.S. for 2026, driven by portfolio optimization and conversion momentum, indicating the company's ongoing development potential in the market.
- Financial Performance Exceeds Expectations: Choice Hotels reported a non-GAAP EPS of $1.60, beating expectations by $0.06, with revenue of $390.15 million exceeding forecasts by $20.51 million, reflecting the company's robust financial performance.
See More
Choice Hotels Implements AI Across Operations with AWS
- AI Full-Scale Deployment: Choice Hotels has partnered with Amazon Web Services (AWS) to integrate artificial intelligence across its operations, guest experience, and distribution, marking a significant shift from pilot projects to large-scale production.
- Industry Milestone: This integration is expected to enhance customer experience and optimize hotel operational efficiency, significantly increasing customer satisfaction and brand loyalty, thereby reinforcing the company's leading position in the competitive hotel market.
- Deepened Technological Collaboration: By collaborating with AWS, Choice Hotels can leverage advanced cloud computing and data analytics capabilities to improve service quality and operational flexibility, better meeting the evolving market demands.
- Future Growth Potential: This strategic initiative not only provides Choice Hotels with a technological edge but also sets a benchmark for the entire hospitality industry, indicating that more companies will likely follow suit to drive digital transformation.
See More
Sleep Inn Launches Scenic Dreams Prototype Hotels
- New Hotel Prototype: Sleep Inn has launched its first four new Scenic Dreams® prototype hotels, integrating nature-inspired design with modern aesthetics to enhance guest experience and brand image.
- Significant ROI: Hotels renovated under the Scenic Dreams initiative are experiencing a RevPAR increase of 1.71, indicating a positive impact on performance and strengthening the brand's competitive position in the market.
- Increased Customer Satisfaction: Properties that have completed most upgrades finished 2025 with an average LTR of 8.36, a 0.25-point year-over-year increase, reflecting the new design's popularity among guests.
- Operational Efficiency Optimization: The new prototype hotels enhance operational efficiency by incorporating natural light and relaxation spaces, meeting modern travelers' demands for health and comfort, thereby further driving brand growth.
See More
Travel Sector Shows Strong Resilience Amid Market Turmoil
- Hilton's Strong Performance: Hilton Worldwide Holdings (HLT) has achieved an annualized total return of 21% over the past five years and an impressive 23% over ten years, demonstrating robust recovery in the post-COVID era, with a projected 9% revenue growth and 38% EBIT growth for 2025.
- Marriott's Expansion Momentum: Marriott International (MAR) ended 2025 with over 1.78 million rooms and a Bonvoy loyalty program membership increase to nearly 271 million, with the 2026 FIFA World Cup expected to boost revenue per available room by 40 basis points, further solidifying its market position.
- Viking's Rapid Growth: Viking Holdings Ltd. (VIK) posted a 62% return in 2025 and has already booked 86% of its 2026 capacity, expecting 13% revenue growth and 35% EBITDA growth, reflecting strong demand in the river cruise market.
- Market Sentiment Impact: Despite Marriott facing technical damage from rising oil prices, its fundamentals remain solid, and investors should monitor the 200-day moving average for support to assess future trend changes.
See More
Choice Hotels to Report Q1 2026 Earnings on April 30
- Earnings Announcement: Choice Hotels International will report its Q1 2026 earnings on April 30 at 6:30 a.m. ET, showcasing the company's performance in the global lodging franchising sector, which is expected to significantly impact investor sentiment.
- Conference Call Details: A conference call will follow at 11:00 a.m. ET, led by CEO Patrick Pacious and CFO Scott Oaksmith, to discuss financial results and engage in a Q&A session, enhancing transparency and investor confidence.
- Webcast Access: Investors can access the live webcast through Choice Hotels' Investor Relations website, ensuring timely updates on the company's latest developments, with dial-in options also available for added convenience.
- Replay and Transcript: A replay and transcript of the call will be available within 24 hours post-conclusion on the Investor Relations website, ensuring that investors who cannot attend live can still access critical information, thereby improving information accessibility.
See More
