Chinese Smartphone Manufacturers See Chance as Apple Struggles with AI
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 08 2025
0mins
Should l Buy AAPL?
Source: Benzinga
Chinese Smartphone Market Competition: Chinese smartphone manufacturers are promoting apps that facilitate switching from iPhones, intensifying competition as they introduce AI features and innovations, while Apple faces delays in rolling out its own AI capabilities in China.
Market Share Dynamics: The Chinese smartphone market is fragmented, with no single brand exceeding a 20% share; Vivo leads with 18.5%, while Apple and other domestic brands like Honor, Oppo, and Xiaomi hold between 13.6% and 16.4%.
Switching Tools and User Migration: Brands like Honor and Xiaomi have developed tools to ease the transition from iPhones, with Honor reporting that 37% of buyers for its flagship model switched from Apple, highlighting the effectiveness of these features.
Apple's Strong Performance: Despite the competitive landscape, Apple has seen a surge in iPhone shipments, particularly for the iPhone 17, capturing about 25% of smartphone sales in China, while Xiaomi and Oppo also gained market share.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
32 Analyst Rating
19 Buy
11 Hold
2 Sell
Moderate Buy
Current: 261.730
Low
230.00
Averages
299.69
High
350.00
Current: 261.730
Low
230.00
Averages
299.69
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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