Calvin Klein Launches New Fragrance Line Featuring Rosalía
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy COTY?
Source: PRnewswire
- Brand Ambassador: Global superstar ROSALÍA has been appointed as the face of Calvin Klein's new fragrance line, euphoria elixirs, aiming to leverage her influence to attract younger consumers and enhance brand image.
- Product Launch: The euphoria elixirs collection features three distinct parfum intense creations, showcasing the brand's innovation in the fragrance market and expected to appeal to consumers seeking high-end scents.
- Market Strategy: By collaborating with a renowned artist, Calvin Klein aims to strengthen its position in the competitive fragrance market while expanding its reach through ROSALÍA's fan base.
- Brand Synergy: This partnership not only elevates Calvin Klein's brand visibility but may also drive sales growth for Coty Inc., further solidifying its market share in the fragrance industry.
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Analyst Views on COTY
Wall Street analysts forecast COTY stock price to rise
12 Analyst Rating
1 Buy
9 Hold
2 Sell
Hold
Current: 2.610
Low
2.50
Averages
4.30
High
10.00
Current: 2.610
Low
2.50
Averages
4.30
High
10.00
About COTY
Coty Inc. is a beauty company with a portfolio of brands across fragrance, color cosmetics, and skin and body care. The Company has a diverse portfolio of brands, which includes both owned and licensed. Its brand portfolio is classified into two segments: Consumer beauty and Prestige. The consumer beauty brands include Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Mexx, LeGer by Lena Gercke, Monange, Nautica, Paixao, Rimmel, Risque, Sally Hansen, and Vera Wang. Its prestige brands include Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Jil Sander, Kylie Cosmetics by Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, and Tiffany & Co. Its mass beauty brands are primarily sold through hypermarkets, supermarkets, drug stores and pharmacies, mid-tier department stores, traditional food and drug retailers, and dedicated e-commerce retailers. It markets, sells and distributes its products in over 120 countries and territories.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Brand Ambassador: Global superstar ROSALÍA has been appointed as the face of Calvin Klein's new fragrance line, euphoria elixirs, aiming to leverage her influence to attract younger consumers and enhance brand image.
- Product Launch: The euphoria elixirs collection features three distinct parfum intense creations, showcasing the brand's innovation in the fragrance market and expected to appeal to consumers seeking high-end scents.
- Market Strategy: By collaborating with a renowned artist, Calvin Klein aims to strengthen its position in the competitive fragrance market while expanding its reach through ROSALÍA's fan base.
- Brand Synergy: This partnership not only elevates Calvin Klein's brand visibility but may also drive sales growth for Coty Inc., further solidifying its market share in the fragrance industry.
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- New Fragrance Launch: Calvin Klein, in collaboration with Coty, unveils the euphoria elixirs collection featuring three distinct fragrances—magnetic, bold, and solar elixir—designed to express confidence and allure, targeting a younger consumer demographic.
- Innovative Concentration: Each fragrance boasts an ultra-concentration of 28% or more, representing the highest fragrance concentration for Calvin Klein Fragrances, which enhances the brand's competitiveness in the premium fragrance market and may boost brand image and market share.
- Celebrity Endorsement Impact: Global superstar ROSALÍA serves as the face of the campaign, leveraging her influence and artistic expression to enhance brand appeal, which is expected to drive sales growth significantly.
- Market Pricing Strategy: The euphoria elixirs collection is priced at $129 for 100ml, $99 for 50ml, $79 for 30ml, and $36 for 10ml, with a strategic pricing range that aims to attract customers across various spending tiers.
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- Earnings Beat: Kenvue reported Q4 adjusted EPS of $0.27, surpassing the $0.22 estimate, with revenue of $3.78 billion reflecting a 3.2% year-over-year increase, indicating robust growth in the consumer health sector.
- Price Target Increases: Following the earnings report, several analysts raised Kenvue's stock price targets to the $18-$20 range, reflecting optimistic market sentiment and contributing to the stock's upward movement.
- Acquisition Restructuring: Kenvue entered a definitive merger agreement with Kimberly-Clark for approximately $48.7 billion in cash and stock, planning a global restructuring that includes a 3.5% workforce reduction and an anticipated $250 million in pre-tax charges by 2026, which will impact operational dynamics.
- Transaction Progress Monitoring: The transaction is expected to close in the second half of 2026, with investors closely monitoring the acquisition's progress and its potential impact on Kenvue's future growth, particularly in the competitive personal care market.
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- Strong Earnings Beat: Kenvue reported Q4 adjusted EPS of $0.27, surpassing the $0.22 estimate, with revenue of $3.78 billion reflecting a 3.2% year-over-year increase, indicating robust performance in the consumer health sector.
- Price Target Increases: Following the earnings report, several analysts raised Kenvue's stock price targets to the $18-$20 range, reflecting optimistic market sentiment regarding the company's growth potential, which may further boost investor confidence.
- Acquisition Progress: Kenvue has entered into a definitive merger agreement with Kimberly-Clark for approximately $48.7 billion in cash and stock, expected to close in the second half of 2026, which will reshape the company's market position and drive long-term growth.
- Restructuring Plans: In conjunction with the acquisition, Kenvue announced a global restructuring plan that includes a 3.5% workforce reduction and an anticipated $250 million in pre-tax charges for 2026, which will impact short-term financial performance but aims to enhance long-term operational efficiency.
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- Oversold Stocks Overview: According to Benzinga Pro, major players in the consumer staples sector, including NU Skin Enterprises Inc, Coty Inc, and Honest Company Inc, have relative strength indices (RSI) near or below 30, indicating they are significantly oversold and may present undervalued buying opportunities for investors.
- RSI Indicator Analysis: The relative strength index (RSI) serves as a momentum indicator that compares a stock's strength on up days versus down days, helping traders better assess short-term stock performance and make more informed investment decisions amid market fluctuations.
- Market Opportunity Identification: The identification of oversold stocks in the current market environment offers potential appreciation opportunities for investors, particularly in the consumer staples sector, where investors can capitalize on the rebound potential of these undervalued stocks.
- Investment Strategy Recommendations: While Benzinga does not provide investment advice, the phenomenon of oversold stocks typically attracts value-seeking traders, suggesting a focus on the subsequent performance of these stocks to evaluate their rebound potential.
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- CPI Expectations: The consumer price index, set to be released at 8:30 a.m. ET on Friday, is expected to show a month-over-month increase of 0.3% and a year-over-year rise of 2.5%, which could significantly influence market sentiment and lead investors to reassess their risk appetite.
- Moderna Stock Fluctuations: Moderna's shares have surged 50% over the past three months, closing at $40.11 on Thursday, although this remains significantly lower than the pandemic peak of $497, indicating ongoing volatility in biotech stocks that investors are closely monitoring.
- Wendy's Stock Decline: Wendy's shares fell 7.7% on Thursday, down 55% from their 52-week high, highlighting the persistent pressures facing the fast-food industry, which may impact its future market performance.
- Retail Sector Dynamics: The Amplify Online Retail ETF dropped nearly 4% on Thursday, now down 19.5% from its September high, reflecting weakness in the retail market, especially after experiencing five consecutive weeks of declines, which could negatively affect overall consumer confidence.
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