BTIG: Google Tests Home Listings Search Challenging Zillow
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
BTIG noted that Google (GOOGL) is testing for-sale home listings in mobile search results across multiple markets, in what could be seen as a direct challenge to the portal models of Zillow Group (ZG) and CoStar Group's (CSGP) Homes.com. The firm added that Google is sourcing listings from a data platform/registered broker and monetizing via book-a-tour, find-an-agent and ask-a-question buttons that direct searchers to buyside agents that pay for the placement. This could be a problem for the residential portal sites given Google's reach and potential to feed listings into AI results, BTIG told investors in a research note. The firm reiterated a Neutral rating on Zillow Group. BTIG also maintained its Buy rating and $55 price target on CoStar Group.
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Analyst Views on GOOGL
Wall Street analysts forecast GOOGL stock price to fall
33 Analyst Rating
26 Buy
7 Hold
0 Sell
Strong Buy
Current: 387.660
Low
305.00
Averages
374.25
High
400.00
Current: 387.660
Low
305.00
Averages
374.25
High
400.00
About GOOGL
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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