Brinker International Promotes George Felix to Chief Marketing Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 02 2026
0mins
Should l Buy EAT?
Brinker International announced the promotion of George Felix to Executive Vice President, Chief Marketing Officer, overseeing marketing for both Chili's Grill & Bar and Maggiano's Little Italy. Felix joined Brinker in 2022 as Senior Vice President and Chief Marketing Officer of Chili's.
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Analyst Views on EAT
Wall Street analysts forecast EAT stock price to rise
18 Analyst Rating
13 Buy
5 Hold
0 Sell
Moderate Buy
Current: 139.820
Low
155.00
Averages
188.00
High
210.00
Current: 139.820
Low
155.00
Averages
188.00
High
210.00
About EAT
Brinker International, Inc. is a casual dining restaurant company. The Company owns, develops, operates and franchises the Chili’s Grill & Bar (Chili’s) and Maggiano’s Little Italy (Maggiano’s) restaurant brands. The Company operates through two segments: Chili’s and Maggiano’s. The Chili’s segment includes its Company-owned Chili’s restaurants, which are principally located in the United States, within the full-service casual dining segment of the industry. The Chili’s segment also includes its Canadian Company-owned restaurants and royalties from its franchised locations in the United States, 27 other countries and two United States territories. The Maggiano’s segment includes its Company-owned Maggiano's restaurants in the United States as well as royalties from its domestic franchise business. It owns, operates or franchises more than 1,600 restaurants in the United States and 27 other countries and two United States territories.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Broad Bay Acquires 175,000 Shares of Brinker International
- New Investment Position: Broad Bay Capital Management disclosed in an SEC filing on February 17, 2026, that it established a new position in Brinker International (NYSE:EAT) by acquiring 175,000 shares valued at $25.12 million, reflecting confidence in the company's future growth prospects.
- Significant Asset Allocation: This acquisition accounts for approximately 2.63% of Broad Bay's 13F reportable assets, indicating the fund's strategic focus on Brinker, particularly as the stock has nearly quadrupled over the past three years.
- Strong Sales Growth: Brinker experienced a 22% increase in sales over the past year, driven primarily by robust performance at its Chili's brand, with average customer bills lower than those of competitors, providing a competitive edge in the current economic climate.
- Market Performance Analysis: Despite Brinker’s stock price declining by about 1.2% over the past year and underperforming the S&P 500, it trades at a forward P/E of only 13 times, suggesting that if sales growth continues, the current stock price remains attractive.
See More
Broad Bay Capital Acquires Stake in Brinker International
- New Investment Position: Broad Bay Capital Management established a new position in Brinker International by acquiring 175,000 shares in Q4 2025, with an estimated transaction value of $25.12 million, indicating confidence in the company's growth prospects.
- Asset Allocation Insight: This acquisition represents approximately 2.63% of Broad Bay's 13F reportable assets under management, highlighting its strategic intent to diversify within the restaurant sector.
- Strong Performance: Despite a 1.2% decline in share price over the past year, Brinker International's stock has nearly quadrupled in the last three years, with a 22% sales increase driven by the Chili's brand, showcasing robust market demand.
- Value Proposition: Brinker's average customer bill is $3 lower than its direct competitors, and with a forward P/E ratio of only 13, it reflects a compelling value proposition in the current economic climate, attracting investor interest in its future growth potential.
See More
Chili's Profit Doubles, Yet Market Performance Remains Weak
- Significant Profit Growth: Chili's average restaurant-level profit surged from $370,000 at the end of fiscal 2025 to $790,000, reflecting management's success in enhancing operational efficiency and profitability, even as the stock trades below market averages.
- Increased Customer Traffic: Same-store sales grew by 16.3% in fiscal 2025 and 8.6% in Q2 2026, indicating that Chili's pricing strategy and the 3 For Me menu effectively attracted value-seeking consumers, enhancing its competitive position in the casual dining sector.
- Ongoing Restaurant Refresh: Brinker refreshes about 10% of its restaurants annually, improving kitchens and dining areas, with plans to start increasing Chili's net store count in fiscal 2027, which is expected to further drive future profitability growth.
- Robust Cash Flow: Despite heavy reinvestment in store redesigns, free cash flow grew at an average annual rate of 60% through Q2 2026, demonstrating a strong balance between expansion and profitability enhancement.
See More
Chili's Profit Doubles Amid Strong Market Performance
- Significant Profit Growth: Chili's average restaurant-level profit has surged from $370,000 to $790,000, reflecting a doubling of profitability due to three years of operational improvements, showcasing management's success in enhancing business efficiency.
- Increased Customer Traffic: By introducing a $10.99 full-service meal menu, Chili's attracted more customers, achieving a 16.3% increase in same-store visits in 2025, with continued growth of 8.6% in Q2 2026, indicating the effectiveness of its pricing strategy.
- Enhanced Market Competitiveness: Despite Brinker International's stock trading below peers like Darden and Texas Roadhouse, its restaurant-level margins have expanded from 11.9% to 19.1%, demonstrating the company's increasing competitiveness in the market.
- Future Expansion Plans: Brinker refreshes about 10% of its restaurants annually and plans to start increasing Chili's net store count in fiscal 2027, with expectations that the return on new builds will exceed previous levels, further driving company growth.
See More
Supreme Court Overturns Trump's Tariffs, Economic Implications Ahead
- Tariff Policy Change: The U.S. Supreme Court has overturned Trump's tariffs, affecting approximately $170 billion in tariffs; while some tariffs are lifted, the compensation issue remains unresolved, impacting cost structures and future profitability for affected companies.
- Economic Growth Slowdown: The latest GDP growth rate stands at 1.4%, below expectations, with consumer spending growth decelerating from 3.5% to 2.4%, indicating fragility in economic recovery that may lead to cautious corporate investment and expansion decisions.
- Inflationary Pressures: The core inflation rate has risen by 3% year-over-year, exceeding market expectations; although the market's initial reaction was muted, persistent high inflation could undermine consumer confidence and spending, posing risks to economic growth.
- Retail Market Dynamics: Walmart's earnings report indicates that high-income consumers continue to spend, while lower-income groups are cutting back due to rising costs, reflecting economic imbalances that may prompt retailers to adjust pricing strategies and market approaches.
See More
Many Restaurants Increase Revenue Through Price Hikes, But These 3 Focused on Customer Visits.
- Menu Pricing Importance: Most restaurants depend on menu pricing strategies to increase their sales.
- Exceptions Noted: There are notable exceptions among restaurants that do not follow this trend.
See More
Broad Bay Acquires 175,000 Shares of Brinker International
- New Investment Position: Broad Bay Capital Management disclosed in an SEC filing on February 17, 2026, that it established a new position in Brinker International (NYSE:EAT) by acquiring 175,000 shares valued at $25.12 million, reflecting confidence in the company's future growth prospects.
- Significant Asset Allocation: This acquisition accounts for approximately 2.63% of Broad Bay's 13F reportable assets, indicating the fund's strategic focus on Brinker, particularly as the stock has nearly quadrupled over the past three years.
- Strong Sales Growth: Brinker experienced a 22% increase in sales over the past year, driven primarily by robust performance at its Chili's brand, with average customer bills lower than those of competitors, providing a competitive edge in the current economic climate.
- Market Performance Analysis: Despite Brinker’s stock price declining by about 1.2% over the past year and underperforming the S&P 500, it trades at a forward P/E of only 13 times, suggesting that if sales growth continues, the current stock price remains attractive.
See More
Broad Bay Capital Acquires Stake in Brinker International
- New Investment Position: Broad Bay Capital Management established a new position in Brinker International by acquiring 175,000 shares in Q4 2025, with an estimated transaction value of $25.12 million, indicating confidence in the company's growth prospects.
- Asset Allocation Insight: This acquisition represents approximately 2.63% of Broad Bay's 13F reportable assets under management, highlighting its strategic intent to diversify within the restaurant sector.
- Strong Performance: Despite a 1.2% decline in share price over the past year, Brinker International's stock has nearly quadrupled in the last three years, with a 22% sales increase driven by the Chili's brand, showcasing robust market demand.
- Value Proposition: Brinker's average customer bill is $3 lower than its direct competitors, and with a forward P/E ratio of only 13, it reflects a compelling value proposition in the current economic climate, attracting investor interest in its future growth potential.
See More
Chili's Profit Doubles, Yet Market Performance Remains Weak
- Significant Profit Growth: Chili's average restaurant-level profit surged from $370,000 at the end of fiscal 2025 to $790,000, reflecting management's success in enhancing operational efficiency and profitability, even as the stock trades below market averages.
- Increased Customer Traffic: Same-store sales grew by 16.3% in fiscal 2025 and 8.6% in Q2 2026, indicating that Chili's pricing strategy and the 3 For Me menu effectively attracted value-seeking consumers, enhancing its competitive position in the casual dining sector.
- Ongoing Restaurant Refresh: Brinker refreshes about 10% of its restaurants annually, improving kitchens and dining areas, with plans to start increasing Chili's net store count in fiscal 2027, which is expected to further drive future profitability growth.
- Robust Cash Flow: Despite heavy reinvestment in store redesigns, free cash flow grew at an average annual rate of 60% through Q2 2026, demonstrating a strong balance between expansion and profitability enhancement.
See More
Chili's Profit Doubles Amid Strong Market Performance
- Significant Profit Growth: Chili's average restaurant-level profit has surged from $370,000 to $790,000, reflecting a doubling of profitability due to three years of operational improvements, showcasing management's success in enhancing business efficiency.
- Increased Customer Traffic: By introducing a $10.99 full-service meal menu, Chili's attracted more customers, achieving a 16.3% increase in same-store visits in 2025, with continued growth of 8.6% in Q2 2026, indicating the effectiveness of its pricing strategy.
- Enhanced Market Competitiveness: Despite Brinker International's stock trading below peers like Darden and Texas Roadhouse, its restaurant-level margins have expanded from 11.9% to 19.1%, demonstrating the company's increasing competitiveness in the market.
- Future Expansion Plans: Brinker refreshes about 10% of its restaurants annually and plans to start increasing Chili's net store count in fiscal 2027, with expectations that the return on new builds will exceed previous levels, further driving company growth.
See More
Supreme Court Overturns Trump's Tariffs, Economic Implications Ahead
- Tariff Policy Change: The U.S. Supreme Court has overturned Trump's tariffs, affecting approximately $170 billion in tariffs; while some tariffs are lifted, the compensation issue remains unresolved, impacting cost structures and future profitability for affected companies.
- Economic Growth Slowdown: The latest GDP growth rate stands at 1.4%, below expectations, with consumer spending growth decelerating from 3.5% to 2.4%, indicating fragility in economic recovery that may lead to cautious corporate investment and expansion decisions.
- Inflationary Pressures: The core inflation rate has risen by 3% year-over-year, exceeding market expectations; although the market's initial reaction was muted, persistent high inflation could undermine consumer confidence and spending, posing risks to economic growth.
- Retail Market Dynamics: Walmart's earnings report indicates that high-income consumers continue to spend, while lower-income groups are cutting back due to rising costs, reflecting economic imbalances that may prompt retailers to adjust pricing strategies and market approaches.
See More
Many Restaurants Increase Revenue Through Price Hikes, But These 3 Focused on Customer Visits.
- Menu Pricing Importance: Most restaurants depend on menu pricing strategies to increase their sales.
- Exceptions Noted: There are notable exceptions among restaurants that do not follow this trend.
See More
