Blackstone Acquires Royal Challengers Bengaluru for $1.78 Billion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Should l Buy DEO?
Source: CNBC
- Acquisition Scale: A consortium led by Blackstone and other investors has acquired the Royal Challengers Bengaluru (RCB) for ₹166 billion ($1.78 billion), underscoring strong investor interest in the IPL and reinforcing its status as the world's richest cricket league.
- Brand Value Increase: According to a report by Houlihan Lokey, RCB's brand is valued at $269 million, making it the most commercially successful franchise in the IPL, reflecting its strong market appeal and potential profitability.
- Strategic Focus Shift: Diageo-owned United Spirits announced that this all-cash deal is part of its strategy to divest non-core assets and focus on its alcohol business, indicating a move to optimize its asset portfolio to enhance core competitiveness.
- Commitment to Growth: The acquiring consortium has pledged to elevate RCB to new heights, emphasizing its deep connection to Bengaluru and its passionate fan base, suggesting significant future growth potential both on and off the field.
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Analyst Views on DEO
Wall Street analysts forecast DEO stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 73.450
Low
25.32
Averages
76.16
High
127.00
Current: 73.450
Low
25.32
Averages
76.16
High
127.00
About DEO
Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Cash Inflow: Diageo is set to receive nearly $1.8 billion from the sale of the Indian Premier League's Royal Challengers Bengaluru, significantly enhancing the company's financial flexibility and investment capacity.
- Ownership Advantage: With a 55.9% controlling stake in parent company United Spirits, this transaction directly boosts Diageo's market position and influence, while providing funding for future strategic investments.
- Historical Context: The team's ownership dates back to Vijay Mallya's original purchase in the 2008 auction through United Breweries, with Diageo gaining control indirectly through its acquisition of United Spirits in 2013, highlighting its long-term strategy in the Indian market.
- Market Reaction: Following the announcement, Diageo's shares rose 1.7% in premarket trading, reflecting investor optimism regarding the company's future growth potential.
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- Acquisition Scale: A consortium led by Blackstone and other investors has acquired the Royal Challengers Bengaluru (RCB) for ₹166 billion ($1.78 billion), underscoring strong investor interest in the IPL and reinforcing its status as the world's richest cricket league.
- Brand Value Increase: According to a report by Houlihan Lokey, RCB's brand is valued at $269 million, making it the most commercially successful franchise in the IPL, reflecting its strong market appeal and potential profitability.
- Strategic Focus Shift: Diageo-owned United Spirits announced that this all-cash deal is part of its strategy to divest non-core assets and focus on its alcohol business, indicating a move to optimize its asset portfolio to enhance core competitiveness.
- Commitment to Growth: The acquiring consortium has pledged to elevate RCB to new heights, emphasizing its deep connection to Bengaluru and its passionate fan base, suggesting significant future growth potential both on and off the field.
See More
- Diageo's Transformation Challenges: Diageo, the world's largest spirits company, has seen its stock price decline due to industry sluggishness and trade tensions, currently valued at $43 billion; despite halving its dividend to free up cash flow, its forward P/E ratio of 12 remains below the decade average, indicating investment potential.
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