Best Buy Appoints New CEO to Drive Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 22 2026
0mins
Should l Buy BBY?
Source: CNBC
- Leadership Change: Best Buy announced that company veteran Jason Bonfig will succeed Corie Barry as CEO on October 31, aiming to break a streak of stagnant sales and enhance company performance.
- Sales Outlook: Best Buy expects revenue for the fiscal year to range between $41.2 billion and $42.1 billion, slightly down from last year's $41.69 billion, indicating challenges amid price-sensitive consumers and intensified market competition.
- Market Reaction: Although Best Buy's stock has risen about 7% over the past year, it remains lackluster compared to the S&P 500's 37% gain, reflecting investor skepticism regarding the company's future growth prospects.
- Strategic Direction: Bonfig, who previously oversaw customer, product, and fulfillment operations, launched the third-party marketplace and is expected to leverage his innovative ideas and urgency to accelerate business growth and enhance shareholder value.
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Analyst Views on BBY
Wall Street analysts forecast BBY stock price to rise
12 Analyst Rating
4 Buy
7 Hold
1 Sell
Hold
Current: 58.540
Low
60.00
Averages
79.75
High
96.00
Current: 58.540
Low
60.00
Averages
79.75
High
96.00
About BBY
Best Buy Co., Inc. is engaged in personalizing and humanizing technology solutions. The Company has two segments: Domestic and International. The Domestic segment comprises its operations in all states, districts and territories of the United States and its Best Buy Health business and includes the brand names Best Buy, Best Buy Ads, Best Buy Business, Best Buy Essentials, Best Buy Health, Geek Squad, Imagine That, Insignia, Lively, My Best Buy, My Best Buy Memberships, Pacific Kitchen and Home, TechLiquidators and Yardbird; and the domain names bestbuy.com, lively.com, techliquidators.com and yardbird.com. The International segment comprises all its operations in Canada under the brand names Best Buy, Best Buy Express, Best Buy Mobile, Geek Squad and TechLiquidators and the domain names bestbuy.ca and techliquidators.ca. The Company’s product categories include computing and mobile phones, consumer electronics, appliances, entertainment, services and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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