Apple to Send 200 Siri Team Members to AI Coding Bootcamp
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy AAPL?
Apple plans to send around 200 people from its Siri team, a group internally known as a laggard, to an AI coding bootcamp, The Information's Aaron Tilley and Amir Efrati report.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 263.400
Low
239.00
Averages
306.89
High
350.00
Current: 263.400
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- AI Capability Enhancement: According to Bank of America Securities, Apple has made significant strides in on-device AI capabilities, particularly supported by its proprietary silicon, which is expected to further enhance its competitive position in the market.
- Market Resilience: Apple is viewed as the highest-quality stock within BofA's coverage due to its relative stability amid AI-related volatility, indicating that its business model relies more on consumer hardware and services rather than direct exposure to AI infrastructure spending.
- M5 Chip Performance: Apple's M5 chip series demonstrates a crucial step towards a complete in-house AI compute stack, with peak performance four times that of the M4 and a 30% increase in unified memory bandwidth, which will enhance the overall performance of its products.
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See More
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- Capital Expenditure Comparison: Apple's capital expenditures for fiscal 2025 were only $12.7 billion, starkly contrasting with Amazon's planned $200 billion for 2026, highlighting Apple's conservative approach to AI infrastructure investment, which may mitigate future financial risks.
- Core Business Advantages: Apple's business model relies on a powerful brand and the integration of hardware, software, and services, as consumers purchase Apple products not just for computing power but to engage in a seamless ecosystem, thereby enhancing customer loyalty.
- Financial Health Status: In the first quarter of fiscal 2026, Apple reported revenue of $143.8 billion, a 16% year-over-year increase, with earnings per share rising 19% to $2.84, showcasing strong performance in its high-margin services segment and reinforcing its market position.
- Future Outlook and Risks: While the iPhone accounts for over half of the company's total revenue, losing consumer interest could impact the business; however, Apple's ability to leverage AI without massive capital expenditures demonstrates its competitive edge in the AI era.
See More
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- Capital Expenditure Comparison: In stark contrast to Amazon's planned $200 billion spending in 2026, Apple's capital expenditures were only $12.7 billion in 2025, highlighting its capital-light operational model that allows for flexibility in the AI infrastructure race.
- Record Services Revenue: The company's high-margin services segment achieved an all-time high this quarter, indicating effective monetization of its vast installed base of over 2.5 billion active devices, driving sustained revenue growth.
- Brand and Ecosystem Advantage: Apple's strong brand and seamless integration of hardware, software, and services set it apart in the competitive landscape; despite risks such as declining iPhone sales, the sticky customer experience provided by its ecosystem remains crucial for long-term success.
See More
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- Market Dominance: The Magnificent 7, including Apple, Microsoft, and Nvidia, account for 25% to 35% of the S&P 500's total market value, and their strong performance has significantly driven overall U.S. market gains; without them, market returns would decline sharply, impacting investor profits.
- Retirement Account Impact: Most Americans indirectly hold the Magnificent 7 through S&P 500 index funds, and removing these companies would drastically reduce the tech component of their portfolios, potentially lowering volatility but also slowing overall growth, affecting retirement savings growth.
- Risk Distribution Changes: Holding the Magnificent 7 entails higher concentration risk and stronger growth potential, but without these stocks, the market would rely more on smaller companies, leading to steadier yet slower growth, thus altering investors' risk assessments.
- International Market Appeal: The dominance of the Magnificent 7 has led to superior performance in the U.S. market compared to international markets; removing these companies would make U.S. stock returns more akin to international markets, enhancing the appeal of global diversification for investors.
See More
Apple Leads Global Smartphone Market with Growth Amid Decline
- Shipment Growth: Despite a 6% year-over-year decline in overall smartphone shipments, Apple achieved a 5% increase in Q1 2026, capturing a 21% market share and becoming the top smartphone vendor, indicating strong brand demand in India, China, and Japan.
- AI Feature Integration: Apple is reportedly collaborating with Google to integrate the Gemini AI model into its devices, which is expected to enhance the attractiveness of iPhones and drive sales growth, even as it faces competitive pressure in the generative AI space.
- Strong Replacement Demand: With the rollout of the iPhone 17 series, approximately 315 million iPhones that are at least four years old are now in the upgrade window, which is anticipated to drive robust replacement demand and help Apple maintain its lead in the overall smartphone market.
- Earnings Growth Expectations: Analysts forecast a 14% increase in Apple's earnings per share to $8.51 for the current fiscal year, supported by a 12-month median price target of $307.50, suggesting a 15% upside potential, thereby boosting investor confidence in this tech stock.
See More
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- Market Share Growth: Despite a 6% year-over-year decline in the overall smartphone market, Apple achieved a 5% increase in shipments in Q1 2026, capturing a 21% market share and becoming the top smartphone vendor for the quarter, demonstrating its strong performance in a challenging macroeconomic environment.
- Demand Drivers: Counterpoint Research highlights robust iPhone demand in India, China, and Japan, along with aggressive trade-in programs as key factors driving sales growth, which not only enhances brand loyalty but also maintains sales resilience in a competitive market.
- AI Integration Potential: Apple is reportedly collaborating with Google to integrate the Gemini AI model into its devices, aiming to enhance product appeal; this is expected to boost iPhone sales, especially among the 315 million iPhones that are at least four years old, creating significant replacement demand.
- Optimistic Earnings Outlook: Analysts forecast a 14% increase in Apple's earnings per share to $8.51 for the current fiscal year, and based on this strong double-digit growth, the 12-month median price target of $307.50 suggests a 15% upside from current levels, further bolstering investor confidence in this tech stock.
See More
