Apple Becomes Top-Selling Smartphone Brand in 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 23 2026
0mins
Should l Buy AAPL?
Source: NASDAQ.COM
- Market Share Growth: In 2025, Apple's iPhone became the top-selling smartphone brand with a 20% market share, further solidifying its leadership position in the global smartphone market, showcasing its strong brand influence and market penetration capabilities.
- High Profit Margin Maintenance: Despite accounting for only 28% of global smartphone unit sales, Apple captured 46% of global revenue in 2024, indicating that its high average selling price of $903 allows it to maintain significant profitability in a competitive market.
- Diversified Product Line: Apple's AirPods held a 21% share of the true wireless stereo market in 2025, demonstrating strong performance in the audio device sector, while the newly released AirPods Pro 3 enhances market appeal with improved noise cancellation and sound quality.
- Continuous Innovation: Apple also leads in products like the Apple Watch and iPad, with the Apple Watch selling 30.7 million units in 2019, surpassing the entire Swiss watch industry, and the iPad controlling 45% of the market in 2025, reflecting Apple's ongoing innovation and market dominance across multiple product categories.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Long-Term Outlook: While the memory chip market faces short-term challenges, Google's advancements may foster further development of AI algorithms, suggesting that changes in memory demand may not significantly impact the market in the long run.
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