American Honda Reports April Sales of 137,405 Units
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 01 2026
0mins
Should l Buy HMC?
American Honda posted sales of 137,405 units in April and 474,236 units year-to-date. Honda brand sales totaled 125,571 units in April, up 1.6%, while Acura brand sales totaled 11,834 units in April, down 15.6% year-year-year.
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Analyst Views on HMC
About HMC
Honda Motor Co Ltd is a Japan-based company principally engaged in the motorcycle business, the automobile business, the financial service business and the life creation business. The Company operates through four business segments. The Motorcycle segment is engaged in the research and development, production and sale of motorcycles, all-terrain vehicles (ATVs), side-by-side vehicles and related parts. The Automobile segment is engaged in the research and development, production and sale of automobiles and related parts. The Financial Service segment is engaged in the sales financing and leasing of its products. The Power Products and Other Business segment is engaged in the research and development, production and sale of power products and related parts.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Future Outlook: Sony forecasts a 13% increase in net profit for FY2027 to 1.16 trillion yen, demonstrating confidence in future profitability, even as it anticipates a slight revenue decline to 12.3 trillion yen, highlighting market environment challenges.
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- Honda's Slight Sales Drop: Honda reported a slight decline in April sales to 137,405 units from 137,656 units a year earlier, with year-to-date sales down 3.1% to 474,236 units, indicating weak market demand.
- SUV vs. Sedan Sales Trends: Honda's truck sales, mainly SUVs, MPVs, and pickups, dropped nearly 8% to 327,569 units, while sedan sales increased by 10% to 146,667 units, reflecting shifting consumer preferences.
- Luxury Brand Struggles: Toyota's luxury brand Lexus also experienced a sales decline, contributing to the overall drop in sales, highlighting increasing competitive pressure in the premium market.
See More
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See More
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- Continued After-Sales Services: Despite halting automobile sales, Honda will continue to provide after-sales services in South Korea, including vehicle servicing, parts supply, and warranty support, ensuring existing customers' needs are met and maintaining brand loyalty.
- Historical Context: Honda has been selling motorcycles in South Korea since 2002 and automobiles since 2004 through its subsidiary Honda Korea, highlighting its long-standing presence and commitment to consumers in the market.
- Joint Venture Outlook: Even after the cancellation of EV plans, Honda's joint venture with Sony will continue to operate, reflecting Honda's ongoing exploration in the electric vehicle sector and its ability to seize future market opportunities.
See More
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- Peer Compensation Analysis: Ford CEO Jim Farley's compensation also rose by 11% to $27.5 million, yet his performance only met 64% of earnings targets while facing record recalls, highlighting a disparity between executive pay and actual company performance.
- Aligning Shareholder Interests: GM has returned immense value to shareholders through tens of billions in stock buybacks, and while executive compensation may spark debate, the company's strong performance metrics and profitability provide robust justification for such pay.
See More
