Amazon unveils 'Blue Jay' warehouse robot capable of multitasking
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 22 2025
0mins
Should l Buy AMZN?
Source: CNBC
Introduction of Blue Jay: Amazon has launched a new robotic system named Blue Jay, designed to perform multiple tasks in warehouses, including picking, sorting, and consolidating items using robotic arms with suction-cup devices.
Efficiency and Testing: Currently being tested in South Carolina, Blue Jay can handle approximately 75% of items stored at Amazon's sites, aiming to enhance efficiency while reducing the physical space needed for operations.
Impact on Workforce: An investigation revealed that Amazon's automation efforts could potentially prevent the hiring of over 160,000 employees in the U.S. by 2027, raising concerns about the implications for its workforce.
Employee Focus: Amazon emphasizes that its automation strategy aims to support employees by reducing physically demanding tasks and providing opportunities for skill development in robotics and mechatronics.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 208.270
Low
175.00
Averages
280.01
High
325.00
Current: 208.270
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Development Delays: Tesla's robotaxi pilot launched in Austin last June, but CEO Elon Musk's initial prediction of covering half the U.S. population by the end of 2025 has been revised, with plans to expand to seven cities in the first half of 2026, indicating slow progress.
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- Rapid Competitor Expansion: Amazon's Zoox plans to test its purpose-built robotaxis in Miami and Austin, marking a nationwide expansion, while also increasing service points in Las Vegas, demonstrating enhanced market penetration capabilities.
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- Safety Concerns Highlighted: Early data shows Tesla's robotaxis have a higher crash rate than human drivers, particularly compared to competitor Alphabet's Waymo, reflecting deficiencies in technology maturity and safety that could further undermine investor confidence.
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- Technological Innovation Edge: Amazon's advancements in robotics, AI, and automation are often underestimated; these innovations, while not directly reflected in revenue, significantly enhance profitability and strengthen competitive advantages.
- Satellite Internet Potential: Amazon's satellite internet venture, Leo, competes with SpaceX's Starlink and, although still in early stages, offers substantial market potential and the possibility of bundling with Prime memberships for future growth opportunities.
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- Stock Price Reaction: Following the layoff news, Oracle's shares rose 2.6% in early trading, despite being down approximately 25% year-to-date, indicating a cautiously optimistic market response to the company's future strategy.
- Capital Expenditure Pressure: Oracle plans to raise up to $50 billion in 2025 through a mix of debt and equity to meet cloud service demand from clients, particularly from companies like Nvidia and Meta, reflecting strong market demand for AI infrastructure.
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- China Market Dilemma: Apple's revenue from Greater China reached $64.4 billion in fiscal 2025, despite an 11% decline, the December quarter saw a 38% surge, indicating market potential, yet geopolitical tensions and trade disputes pose ongoing uncertainties.
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