Allstate Launches Free Identity Theft Protection for Millions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy ALL?
Source: PRnewswire
- Customer Protection Enhancement: Allstate is providing free identity theft protection to 6.8 million customers across 14 states, with plans to expand to additional states throughout the year, aiming to enhance customer security post-natural disasters, thereby increasing customer loyalty and market competitiveness.
- Industry First: Allstate becomes the first major U.S. insurer to offer free identity theft protection as part of standard personal lines coverage, showcasing its innovative leadership in the industry and potentially attracting more customers to its insurance products.
- Natural Disaster Risk Mitigation: Research indicates that nearly one-third of disaster victims experience identity theft afterward, and this initiative not only provides additional security for customers but also effectively reduces the risk of claims related to identity theft, protecting the company's financial stability.
- Comprehensive Support Services: Allstate's identity protection tools have been available since 2018, and existing customers can enroll online or through the app to access award-winning customer support, further enhancing customer experience and improving brand image.
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Analyst Views on ALL
Wall Street analysts forecast ALL stock price to rise
16 Analyst Rating
9 Buy
6 Hold
1 Sell
Moderate Buy
Current: 213.870
Low
207.00
Averages
239.64
High
281.00
Current: 213.870
Low
207.00
Averages
239.64
High
281.00
About ALL
The Allstate Corporation protects people from life’s uncertainties with a wide array of protection for autos, homes, electronic devices and identity theft. The Company’s products are available through Allstate agents, independent agents, major retailers, online and at the workplace. Its Allstate Protection segment offers private passenger auto, homeowners, other personal lines and commercial insurance. Its Run-off Property-Liability segment includes property and casualty insurance coverage. The Company’s Protection Services segment provides consumer product protection plans, device and mobile data collection services and analytic solutions using automotive telematics information, roadside assistance, protection and insurance products and identity protection and restoration through Allstate Protection Plans, Allstate Dealer Services, Allstate Roadside, Arity and Allstate Identity Protection.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Customer Protection Enhancement: Allstate is providing free identity theft protection to 6.8 million customers across 14 states, with plans to expand to additional states throughout the year, aiming to enhance customer security post-natural disasters, thereby increasing customer loyalty and market competitiveness.
- Industry First: Allstate becomes the first major U.S. insurer to offer free identity theft protection as part of standard personal lines coverage, showcasing its innovative leadership in the industry and potentially attracting more customers to its insurance products.
- Natural Disaster Risk Mitigation: Research indicates that nearly one-third of disaster victims experience identity theft afterward, and this initiative not only provides additional security for customers but also effectively reduces the risk of claims related to identity theft, protecting the company's financial stability.
- Comprehensive Support Services: Allstate's identity protection tools have been available since 2018, and existing customers can enroll online or through the app to access award-winning customer support, further enhancing customer experience and improving brand image.
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- Diverging Analyst Ratings: Zacks downgraded Allstate from 'strong buy' to 'hold', while other major brokerages reaffirmed or adjusted their views, reflecting a mix of caution and optimism that could impact investor confidence.
- Upcoming Earnings Report: Allstate is expected to release its Q1 2026 earnings, with market consensus anticipating a significant year-on-year EPS increase, contrasting Zacks' downgrade against a broader 'Outperform' consensus, highlighting differing analyst assessments of near-term earnings strength versus structural risks.
- Future Financial Projections: Allstate projects $76.3 billion in revenue and $4.3 billion in earnings by 2028, requiring a 4.9% annual revenue growth and a $1.4 billion decrease in earnings, indicating challenges amid climate risks and competitive pressures.
- Market Reaction and Investment Opportunities: Despite the mixed analyst expectations, optimistic price targets suggest a 12% upside potential, prompting investors to monitor how the upcoming earnings report may influence market sentiment and company valuation.
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- Market Reactions: The stock market is experiencing a surge due to a cease-fire in Iran, leading to optimism among investors.
- Ongoing Concerns: Despite the positive market response, investors remain wary of underlying issues in the private credit sector.
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- Barclays Raises Target Price: Barclays has increased its target price for Allstate Corp. to $208 from the previous $207.
- Market Implications: This adjustment reflects Barclays' updated outlook on Allstate's performance and market conditions.
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- Catastrophe Loss Overview: In February 2026, Allstate reported catastrophe losses of $140 million, bringing total losses for January and February to $249 million after tax, indicating significant financial pressure amid frequent natural disasters.
- Policy Growth Status: Despite the catastrophe losses, Allstate's total policies in force grew by 2.5% year-over-year to 38.4 million, with auto and homeowners insurance segments increasing by 3% and 2.5%, respectively, demonstrating resilience in core business areas.
- Analyst Rating Maintained: On March 19, 2026, KBW reiterated its Buy rating on Allstate, maintaining a price target of $260, reflecting market confidence in the company's future performance despite current challenges.
- Divergent Analyst Opinions: As of March 31, 2026, 14 out of 28 analysts maintained a Buy rating on Allstate, with a 1-year median price target of $246.50, reflecting differing views on the company's long-term value amidst ongoing pressures.
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- Gas-Saving Tools: Allstate has introduced a free gas finder in its mobile app, allowing users to see real-time gas prices at nearby stations, with weekly visits to this feature increasing by 85% over the past month, resulting in over 50,000 visits weekly, significantly enhancing customer experience and satisfaction.
- Integrated Maintenance Services: In addition to gas price comparisons, the Allstate app enables users to schedule routine maintenance services like oil changes and tire services directly, helping customers avoid overpaying or delaying maintenance, thereby reducing potential high repair costs in the future.
- Insurance Premium Reductions: In 2025, Allstate proactively lowered insurance premiums for 7.8 million customers by an average of 17%, alleviating household financial burdens and further enhancing customer loyalty and market competitiveness.
- Safe Driving Program: Through the Drivewise safe driving program, customers receive personalized feedback that helps reduce risk and lower premiums, with users of the program being 25% less likely to experience severe collisions compared to non-users, which not only increases customer safety but also reduces the company's claims costs.
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