Shares of ZBRA.O experienced a notable uptick today, crossing above the 5-day simple moving average (SMA) as investors reacted positively to recent options activity. The stock currently trades at $232.82, which is drawing interest from both put and call contracts. The $230.00 put contract, with a bid of $10.00, presents an attractive entry point for investors, allowing for a cost basis of $220.00, while the $240.00 call contract offers a potential return of 6.22% if exercised. With implied volatility for both contracts hovering around 49% for puts and 48% for calls, the market indicates a stable trading environment for ZBRA, enhancing the appeal of these options. This technical breakout could signal bullish momentum, as traders weigh the potential for further gains.
Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 363.80 USD with a low forecast of 291.00 USD and a high forecast of 415.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 363.80 USD with a low forecast of 291.00 USD and a high forecast of 415.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 236.230
Low
291.00
Averages
363.80
High
415.00
Current: 236.230
Low
291.00
Averages
363.80
High
415.00
Truist
Jamie Cook
Hold
downgrade
$331 -> $291
2025-12-18
Reason
Truist
Jamie Cook
Price Target
$331 -> $291
AI Analysis
2025-12-18
downgrade
Hold
Reason
Truist analyst Jamie Cook lowered the firm's price target on Zebra Technologies to $291 from $331 and keeps a Hold rating on the shares as part of a broader research note previewing Machinery,. Infrastructure Services, and Multi-Industry industrial names in 2026. The firm continues to favor the broader power markets including Transmission & Distribution and Power Generation supported by data centers / AI, though it also believes that investors will be looking for cracks that demand has peaked, and as such backlog growth will be a major focus, particularly as capacity comes online and given the risks associated with hyperscalers, the analyst tells investors in a research note. Construction will be a bright spot with channel destock over and green shoots emerging, supported by Deere's guide for Construction & Forestry up 10% in 2026, and while North America truck orders continue to underwhelm, orders are at a cyclical trough and will improve throughout 2026 as EPA 2027 moves ahead, creating some level of pre-buy, the firm added.
Truist
Hold
downgrade
$350 -> $331
2025-10-29
Reason
Truist
Price Target
$350 -> $331
2025-10-29
downgrade
Hold
Reason
Truist lowered the firm's price target on Zebra Technologies to $331 from $350 and keeps a Hold rating on the shares after its Q3 results and guidance. The sell-off in the stock reflects concerns that organic growth is decelerating, with organic growth for Q4 expected to be flat following 4.8% organic growth in Q3 and 6.3% organic growth in Q2, the analyst tells investors in a research note.
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Barclays
Overweight
downgrade
$375 -> $360
2025-10-29
Reason
Barclays
Price Target
$375 -> $360
2025-10-29
downgrade
Overweight
Reason
Barclays lowered the firm's price target on Zebra Technologies to $360 from $375 and keeps an Overweight rating on the shares following the Q3 report. The firm says the shares sold off as investors extrapolated the Q4 guidance into 2026.
Citi
Piyush Avasthy
Neutral
downgrade
$346 -> $311
2025-10-29
Reason
Citi
Piyush Avasthy
Price Target
$346 -> $311
2025-10-29
downgrade
Neutral
Reason
Citi analyst Piyush Avasthy lowered the firm's price target on Zebra Technologies to $311 from $346 and keeps a Neutral rating on the shares.
About ZBRA
Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
