
ZBRA
Zebra Technologies Corp
- Overview
- Forecast
- Valuation
- Earnings

Line
|

Candle
1D
5D
1M
3M
6M
YTD
1Y
5Y
High
336.150
Open
334.160
VWAP
334.49
Vol
298.32K
Mkt Cap
17.07B
Low
329.400
Amount
99.79M
EV/EBITDA(TTM)
19.07
Total Shares
51.42M
EV
18.36B
EV/OCF(TTM)
17.23
P/S(TTM)
3.41
Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions.
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Market Estimates
Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2025Q4
FY2025Q3
FY2025Q2
1.37B
+2.9%
3.874
-3.16%
1.31B
+4.02%
3.435
-1.57%
1.29B
+6.2%
3.329
+4.68%
Estimates Revision
The market is revising No Change the revenue expectations for Zebra Technologies Corporation (ZBRA) for FY2025, with the revenue forecasts being adjusted by 0% over the past three months. During the same period, the stock price has changed by 37.87%.
Revenue Estimates for FY2025
No Change

0.00%
In Past 3 Month
EPS Estimates for FY2025
No Change

0.00%
In Past 3 Month
Stock Price
Go Up

+37.87%
In Past 3 Month
11 Analyst Rating

-4.38% Downside
Wall Street analysts forecast ZBRA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 321.00 USD with a low forecast of 250.00 USD and a high forecast of 410.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Buy
6 Hold
0 Sell
Moderate Buy

-4.38% Downside
Current: 335.690

Low
250.00
Averages
321.00
High
410.00

-4.38% Downside
Current: 335.690

Low
250.00
Averages
321.00
High
410.00
Baird
Richard Eastman
Outperform
maintain
$320 -> $367
2025-07-14
Reason
Baird
Richard Eastman
Price Target
$320 -> $367
2025-07-14
maintain
Outperform
Reason
Baird analyst Richard Eastman raised the firm's price target on Zebra Technologies to $367 from $320 and keeps an Outperform rating on the shares. The firm updated its model following after reviewing its Q2 VAR survey which suggests an improved second half outlook.
Citi
Piyush Avasthy
Neutral
maintain
$280 -> $342
2025-07-14
Reason
Citi
Piyush Avasthy
Price Target
$280 -> $342
2025-07-14
maintain
Neutral
Reason
Citi analyst Piyush Avasthy raised the firm's price target on Zebra Technologies to $342 from $280 and keeps a Neutral rating on the shares. The firm adjusted targets in the industrial conglomerate group as part of a Q2 earnings preview. It expects most in the sector to report solid results and slightly increase 2025 earnings outlooks.
BNP Paribas Exane
Neutral -> Outperform
upgrade
$408
2025-07-10
Reason
BNP Paribas Exane
Price Target
$408
2025-07-10
upgrade
Neutral -> Outperform
Reason
BNP Paribas Exane upgraded Zebra Technologies to Outperform from Neutral with a $408 price target.
Baird
Richard Eastman
Outperform
maintain
$290 -> $320
2025-06-04
Reason
Baird
Richard Eastman
Price Target
$290 -> $320
2025-06-04
maintain
Outperform
Reason
Baird analyst Richard Eastman raised the firm's price target on Zebra Technologies to $320 from $290 and keeps an Outperform rating on the shares.
Morgan Stanley
Equal Weight
maintain
$245 -> $280
2025-05-28
Reason
Morgan Stanley
Price Target
$245 -> $280
2025-05-28
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Zebra Technologies to $280 from $245 and keeps an Equal Weight rating on the shares. Following channel checks, the firm leans positively on broader machine vision industry tailwinds as well as Zebra's ability to differentiate within the logistics, warehousing and distribution end-market, the analyst tells investors. Machine vision has been a laggard for Zebra since its entry into the market post acquisition of Matrox in 2022, but given where machine vision peers trade, the firm sees potential multiple expansion if Zebra successfully expands machine vision into their logistics and distribution customers, the analyst added.
Citigroup
Piyush Avasthy
Hold
Maintains
$371 → $250
2025-04-14
Reason
Citigroup
Piyush Avasthy
Price Target
$371 → $250
2025-04-14
Maintains
Hold
Reason
See All Ratings
Valuation Metrics
The current forward P/E ratio for Zebra Technologies Corp (ZBRA.O) is 22.80, compared to its 5-year average forward P/E of 23.90. For a more detailed relative valuation and DCF analysis to assess Zebra Technologies Corp 's fair value, click here.
Forward PE
The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

Fair
5Y Average PE
23.90
Current PE
22.80
Overvalued PE
29.88
Undervalued PE
17.91
Forward EV/EBITDA
The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

Fair
5Y Average EV/EBITDA
18.18
Current EV/EBITDA
17.13
Overvalued EV/EBITDA
22.22
Undervalued EV/EBITDA
14.13
Forward PS
The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

Fair
5Y Average PS
3.50
Current PS
3.20
Overvalued PS
4.40
Undervalued PS
2.59
Financials
Annual
Quarterly
FY2025Q1
YoY :
+11.32%
1.31B
Total Revenue
FY2025Q1
YoY :
+16.47%
198.00M
Operating Profit
FY2025Q1
YoY :
+18.26%
136.00M
Net Income after Tax
FY2025Q1
YoY :
+18.47%
2.63
EPS - Diluted
FY2025Q1
YoY :
+42.34%
158.00M
Free Cash Flow
FY2025Q1
YoY :
+3.89%
47.48
Gross Profit Margin - %
FY2025Q1
YoY :
+6.23%
10.40
Net Margin - %
Trading Trends
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
0.0
USD
0
6-9
Months
1.5M
USD
6
0-12
Months
1.0M
USD
2
Bought
0-3
0
0.0
USD
Months
3-6
2
1.0M
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Hedge Fund
Hedge Funds areBuying! The buying amount has increased 119288.89% over the last quarter.
Sold
0-3
Months
0.0
Volume
0
3-6
Months
24.0K
Volume
1
6-9
Months
39.2K
Volume
7
0-12
Months
0.0
Volume
0
Bought
0-3
0
0.0
Volume
Months
3-6
4
43.0K
Volume
Months
6-9
1
36.0
Volume
Months
0-12
0
0.0
Volume
Months
Congress Trading
Congress areSelling! The selling amount has increased406.25%over the last month.
Sold
0-3
Months
81.0K
USD
4
3-6
Months
16.0K
USD
2
6-9
Months
0.0
USD
0
0-12
Months
8.0K
USD
1
Bought
0-3
0
0.0
USD
Months
3-6
0
0.0
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
0-3
Months
0.0
USD
0
3-6
Months
0.0
USD
0
6-9
Months
1.5M
USD
6
0-12
Months
1.0M
USD
2
Bought
0-3
0
0.0
USD
Months
3-6
2
1.0M
USD
Months
6-9
0
0.0
USD
Months
0-12
0
0.0
USD
Months
ZBRA News & Events
Events Timeline
2025-07-24 (ET)
2025-07-24
09:05:55
Zebra Technologies invests in Xemelgo, terms undisclosed

2025-05-12 (ET)
2025-05-12
09:55:02
Early notable gainers among liquid option names on May 12th

2025-05-12
08:08:58
Zebra Technologies presents newest solutions at Automate 2025

Sign Up For More Events
Sign Up For More Events
News
4.0
07-14BenzingaCitigroup Maintains Neutral on Zebra Technologies, Raises Price Target to $342
3.0
07-14NASDAQ.COMMartin Zweig Detailed Fundamental Analysis - ZBRA
2.0
07-10NASDAQ.COMBullish Two Hundred Day Moving Average Cross - ZBRA
Sign Up For More News
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FAQ

What is Zebra Technologies Corp (ZBRA) stock price today?
The current price of ZBRA is 335.69 USD — it has increased 0.69 % in the last trading day.

What is Zebra Technologies Corp (ZBRA)'s business?

What is the price predicton of ZBRA Stock?

What is Zebra Technologies Corp (ZBRA)'s revenue for the last quarter?

What is Zebra Technologies Corp (ZBRA)'s earnings per share (EPS) for the last quarter?

What changes have occurred in the market's expectations for Zebra Technologies Corp (ZBRA)'s fundamentals?

How many employees does Zebra Technologies Corp (ZBRA). have?
