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  5. ZBRA
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ZBRA

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Market Estimates

Earnings Estimates
Earnings Estimates
Revenue
YoY Chg
EPS
YoYChg
FY2025Q2
FY2025Q3
FY2025Q4
1.29B
+5.95%
3.290
+3.47%
1.30B
+3.63%
3.417
-2.1%
1.37B
+2.42%
3.832
-4.2%
Estimates Revision
The market is revising Downward the revenue expectations for Zebra Technologies Corporation (ZBRA) for FY2025, with the revenue forecasts being adjusted by -0.89% over the past three months. During the same period, the stock price has changed by -6.51%.
Revenue Estimates for FY2025
Revise Downward
down Image
-0.89%
In Past 3 Month
EPS Estimates for FY2025
Revise Downward
down Image
-6.19%
In Past 3 Month
Stock Price
Go Down
down Image
-6.51%
In Past 3 Month
10 Analyst Rating
up Image0
Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 304.88 USD with a low forecast of 232.00 USD and a high forecast of 410.00  USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
6 Hold
0 Sell
Moderate Buy
up Image0
Current: 302.380
sliders
Low
232.00
Averages
304.88
High
410.00
up Image0
Current: 302.380
sliders
Low
232.00
Averages
304.88
High
410.00
Needham
James Ricchiuti
Strong Buy
Maintains
$395 → $325
2025-04-30
Reason
Needham
James Ricchiuti
Price Target
$395 → $325
2025-04-30
Maintains
Strong Buy
Reason
Baird
Richard Eastman
Buy
Maintains
$286 → $290
2025-04-30
Reason
Baird
Richard Eastman
Price Target
$286 → $290
2025-04-30
Maintains
Buy
Reason
Baird raised the firm's price target on Zebra Technologies to $290 from $286 and keeps an Outperform rating on the shares. The firm updated its model following Q1 results as sales/profits proved more resilient to traiffs than expected.
UBS
Damian Karas
Strong Buy
Maintains
$425 → $410
2025-04-30
Reason
UBS
Damian Karas
Price Target
$425 → $410
2025-04-30
Maintains
Strong Buy
Reason
UBS analyst Damian Karas lowered the firm's price target on Zebra Technologies to $410 from $425 and keeps a Buy rating on the shares. Zebra had a "solid" Q1 operating beat, and its updated guidance and tariff impacts were better than expected, the analyst tells investors in a research note.
Barclays
Tim Long
Hold
Maintains
$326 → $263
2025-04-30
Reason
Barclays
Tim Long
Price Target
$326 → $263
2025-04-30
Maintains
Hold
Reason
Barclays analyst Tim Long lowered the firm's price target on Zebra Technologies to $263 from $326 and keeps an Equal Weight rating on the shares. The company's Q1 came in ahead of expectations and management held fiscal year sales guidance, the analyst tells investors in a research note.
Citigroup
Piyush Avasthy
Hold
Maintains
$371 → $250
2025-04-14
Reason
Citigroup
Piyush Avasthy
Price Target
$371 → $250
2025-04-14
Maintains
Hold
Reason
Citi analyst Piyush Avasthy lowered the firm's price target on Zebra Technologies to $250 from $371 and keeps a Neutral rating on the shares. As part of a Q1 preview for the U.S. electrical equipment and industrial conglomerates, Citi says it believes the Trump Administration's protectionist platform should "reboot" the group's secular tailwinds over time. As such, the firm sees "value developing" across the multis. The sector's Q1 orders and earnings "mostly should be fine," the analyst tells investors in a research note.
Truist Securities
Jamie Cook
Hold
Maintains
$379 → $254
2025-04-08
Reason
Truist Securities
Jamie Cook
Price Target
$379 → $254
2025-04-08
Maintains
Hold
Reason
Truist analyst Jamie Cook lowered the firm's price target on Zebra Technologies to $254 from $379 and keeps a Hold rating on the shares as part of a broader research note previewing Q1 results in Machinery, Infrastructure Services, and Multi-Industry sector. With continued uncertainty looming around tariffs, the firm sees tempered demand as a short term risk, reflecting prior uncertainty around lack of news around tariffs and now a potential worse-than-expected outcome that is starting to show up in real time data as March ISM manufacturing PMI disappointed while new orders fell short of Street expectations again, the analyst tells investors in a research note. Truist adds that it sees risk that companies will imply demand deteriorated through the first quarter and potentially into April, creating concerns around recession and/or a short term pause in demand, also noting a greater risk to pruning full year guidance.
See All Ratings

Valuation Metrics

The current forward P/E ratio for Zebra Technologies Corp (ZBRA.O) is 18.44, compared to its 5-year average forward P/E of 23.91. For a more detailed relative valuation and DCF analysis to assess Zebra Technologies Corp 's fair value, click here.
    Forward PE
    Forward EV/EBITDA
    Forward PS

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Fair
5Y Average PE
23.91
Current PE
18.44
Overvalued PE
29.88
Undervalued PE
17.94

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Undervalued
5Y Average EV/EBITDA
18.22
Current EV/EBITDA
14.00
Overvalued EV/EBITDA
22.24
Undervalued EV/EBITDA
14.21

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
Undervalued
5Y Average PS
3.50
Current PS
2.54
Overvalued PS
4.41
Undervalued PS
2.60

Financials

Annual
Quarterly
N/A
Total Revenue
N/A
Operating Profit
N/A
Net Income after Tax
N/A
EPS - Diluted
N/A
Free Cash Flow
N/A
Gross Profit Margin - %
N/A
Net Margin - %

Trading Trends

    Insider
    Hedge Fund
    Congress Trading
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
Bought
Hedge Fund
Hedge Funds are Neutral. There are no significant trading trends over the last quarter.
Sold
Bought
Congress Trading
Congress areSelling! The selling amount has increased100%over the last month.
Sold
Bought
Insider
Insiders are Neutral. There are no significant trading trends over the last month.
Sold
Bought

ZBRA News & Events

Events Timeline

(ET)
2025-05-12
09:55:02
Early notable gainers among liquid option names on May 12th
select
2025-05-12
08:08:58
Zebra Technologies presents newest solutions at Automate 2025
select
2025-04-29 (ET)
2025-04-29
09:55:01
Early notable gainers among liquid option names on April 29th
select
Sign Up For More Events
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News

Preview
5.0
05-12Newsfilter
PinnedZebra Technologies Showcases New Intelligent Automation Solutions at Automate 2025
  • Zebra Technologies at Automate 2025: Zebra Technologies is showcasing its latest intelligent automation solutions for manufacturing and warehouse operations at Automate 2025, emphasizing the importance of visibility and AI in enhancing productivity and efficiency.

  • Innovative Products Highlighted: Key products include the Aurora VGR Assistant for vision-guided robotics, Zebra Symmetry Fulfillment for AMR-assisted picking, and advanced 3D sensing technology from Photoneo, all aimed at improving operational workflows and data integration.

Preview
4.5
05-13NASDAQ.COM
Monday Sector Leaders: Technology & Communications, Industrial
  • Technology Sector Performance: Technology & Communications stocks are leading the market with a 3.9% increase, driven by significant gains from Zebra Technologies Corp. (12.3%) and Monolithic Power Systems Inc. (12.1%), while the Technology Select Sector SPDR ETF is up 4.4% for the day but down 2.10% year-to-date.

  • Industrial Sector Highlights: The Industrial sector follows closely with a 3.5% rise, highlighted by Stanley Black & Decker Inc. (16.2%) and J.B. Hunt Transport Services, Inc. (11.4%), with the Industrial Select Sector SPDR ETF up 2.8% on the day and 6.53% year-to-date.

Preview
4.5
05-13Benzinga
Magnificent Seven Gain $700B After US-China Slash Tariffs, Gold Crashes: What's Driving Markets Monday?
  • Wall Street Rally: Following a U.S.-China trade truce that significantly reduced tariffs, major stock indices surged, with the Nasdaq 100 rising 3.5% and the S&P 500 reaching its highest level since March. The agreement also included a formal mechanism for ongoing economic consultations between the two countries.

  • Market Reactions: The tech sector saw substantial gains, particularly the "Magnificent Seven" companies, which collectively added $703 billion in market value. Meanwhile, gold prices fell sharply as investors shifted towards riskier assets, and oil prices increased amid improved global trade conditions.

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FAQ

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What is Zebra Technologies Corp (ZBRA) stock price today?

The current price of ZBRA is 302.38 USD — it has increased 0.76 % in the last trading day.

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What is Zebra Technologies Corp (ZBRA)'s business?

Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its major product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its major product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions. It operates in about 122 facilities.

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What is the price predicton of ZBRA Stock?

Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 304.88 USD with a low forecast of 232.00 USD and a high forecast of 410.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

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What is Zebra Technologies Corp (ZBRA)'s revenue for the last quarter?

Zebra Technologies Corp revenue for the last quarter amounts to 1.31B USD, increased 11.32 % YoY.

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What is Zebra Technologies Corp (ZBRA)'s earnings per share (EPS) for the last quarter?

Zebra Technologies Corp. EPS for the last quarter amounts to 2.63 USD, increased 18.47 % YoY.

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What changes have occurred in the market's expectations for Zebra Technologies Corp (ZBRA)'s fundamentals?

The market is revising Downward the revenue expectations for Zebra Technologies Corporation (ZBRA) for FY2025, with the revenue forecasts being adjusted by -0.89% over the past three months. During the same period, the stock price has changed by -6.51%.
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How many employees does Zebra Technologies Corp (ZBRA). have?

Zebra Technologies Corp (ZBRA) has 9750 emplpoyees as of May 14 2025.

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What is Zebra Technologies Corp (ZBRA) market cap?

Today ZBRA has the market capitalization of 15.40B USD.

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