ZBRA Stock: Price, Forecast, Financials & AI Analysis

High

Open

VWAP

Vol

Mkt Cap

Low

Amount

EV/EBITDA(TTM)

Total Shares

EV/OCF(TTM)

P/S(TTM)

Market Estimates

Earnings Estimates

Revenue

YoY Chg

EPS

YoYChg

FY2025Q4

FY2026Q1

FY2026Q2

1.47B

+9.89%

4.335

+8.36%

1.44B

+10.12%

4.100

+1.98%

1.46B

+12.59%

4.214

+16.74%

Estimates Revision

The market is revising Upward the revenue expectations for Zebra Technologies Corporation (ZBRA) for FY2025, with the revenue forecasts being adjusted by 0.37% over the past three months. During the same period, the stock price has changed by -13.61%.

Revenue Estimates for FY2025

Revise Upward

+0.37%

In Past 3 Month

EPS Estimates for FY2025

Revise Upward

+0.69%

In Past 3 Month

Stock Price

Go Down

-13.61%

In Past 3 Month

8 Analyst Rating

Wall Street analysts forecast ZBRA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZBRA is 360.33 USD with a low forecast of 311.00 USD and a high forecast of 415.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

4 Buy

4 Hold

0 Sell

Moderate Buy

Current: 0.000

Low

311.00

Averages

360.33

High

415.00

Current: 0.000

Low

311.00

Averages

360.33

High

415.00

Truist

Jamie Cook

Hold

downgrade

$331 -> $291

2025-12-18

Reason

Truist

Jamie Cook

Price Target

$331 -> $291

2025-12-18

downgrade

Hold

Reason

Truist analyst Jamie Cook lowered the firm's price target on Zebra Technologies to $291 from $331 and keeps a Hold rating on the shares as part of a broader research note previewing Machinery,. Infrastructure Services, and Multi-Industry industrial names in 2026. The firm continues to favor the broader power markets including Transmission & Distribution and Power Generation supported by data centers / AI, though it also believes that investors will be looking for cracks that demand has peaked, and as such backlog growth will be a major focus, particularly as capacity comes online and given the risks associated with hyperscalers, the analyst tells investors in a research note. Construction will be a bright spot with channel destock over and green shoots emerging, supported by Deere's guide for Construction & Forestry up 10% in 2026, and while North America truck orders continue to underwhelm, orders are at a cyclical trough and will improve throughout 2026 as EPA 2027 moves ahead, creating some level of pre-buy, the firm added.

Truist

Hold

downgrade

$350 -> $331

2025-10-29

Reason

Truist

Price Target

$350 -> $331

2025-10-29

downgrade

Hold

Reason

Truist lowered the firm's price target on Zebra Technologies to $331 from $350 and keeps a Hold rating on the shares after its Q3 results and guidance. The sell-off in the stock reflects concerns that organic growth is decelerating, with organic growth for Q4 expected to be flat following 4.8% organic growth in Q3 and 6.3% organic growth in Q2, the analyst tells investors in a research note.

Barclays

Overweight

downgrade

$375 -> $360

2025-10-29

Reason

Barclays

Price Target

$375 -> $360

2025-10-29

downgrade

Overweight

Reason

Barclays lowered the firm's price target on Zebra Technologies to $360 from $375 and keeps an Overweight rating on the shares following the Q3 report. The firm says the shares sold off as investors extrapolated the Q4 guidance into 2026.

Citi

Piyush Avasthy

Neutral

downgrade

$346 -> $311

2025-10-29

Reason

Citi

Piyush Avasthy

Price Target

$346 -> $311

2025-10-29

downgrade

Neutral

Reason

Citi analyst Piyush Avasthy lowered the firm's price target on Zebra Technologies to $311 from $346 and keeps a Neutral rating on the shares.

Truist

Hold

maintain

$269 -> $319

2025-08-06

Reason

Truist

Price Target

$269 -> $319

2025-08-06

maintain

Hold

Reason

Truist raised the firm's price target on Zebra Technologies to $319 from $269 but keeps a Hold rating on the shares. The company's guidance raise was largely driven by more favorable FX and Photoneo, whereas the organic growth guide was essentially unchanged, the analyst tells investors in a research note. Zebra's Transportation & Logistics and Retail and E-Commerce are seeing outsized topline growth with Manufacturing lagging and Healthcare facing tough comparisons, the firm added.

Needham

Buy

maintain

$325 -> $345

2025-08-06

Reason

Needham

Price Target

$325 -> $345

2025-08-06

maintain

Buy

Reason

Needham raised the firm's price target on Zebra Technologies to $345 from $325 and keeps a Buy rating on the shares. The company reported "solid" Q2 results as demand remains healthy across product categories and most regions, the analyst tells investors in a research note. The firm adds it was surprised by the post-earnings pullback in the stock.

Valuation Metrics

The current forward P/E ratio for Zebra Technologies Corp (ZBRA.O) is 14.45, compared to its 5-year average forward P/E of 23.57. For a more detailed relative valuation and DCF analysis to assess Zebra Technologies Corp 's fair value, click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

5Y Average PE

23.57

Current PE

14.45

Overvalued PE

29.82

Undervalued PE

17.32

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

5Y Average EV/EBITDA

17.84

Current EV/EBITDA

10.89

Overvalued EV/EBITDA

22.14

Undervalued EV/EBITDA

13.54

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

5Y Average PS

3.43

Current PS

2.15

Overvalued PS

4.38

Undervalued PS

2.49

Financials

Annual

Quarterly

N/A

Total Revenue

N/A

Operating Profit

N/A

Net Income after Tax

N/A

EPS - Diluted

N/A

Free Cash Flow

N/A

Gross Profit Margin - %

N/A

Net Margin - %

Trading Trends

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

Hedge Fund

Hedge Funds areBuying! The buying amount has increased 119288.89% over the last quarter.

Sold

Bought

Congress Trading

Congress areSelling! The selling amount has increased406.25%over the last month.

Sold

Bought

Insider

Insiders are Neutral. There are no significant trading trends over the last month.

Sold

Bought

ZBRA News & Events

Events Timeline

No data

News

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Frequently Asked Questions

What is Zebra Technologies Corp (ZBRA) stock price today?

The current price of ZBRA is 258.12 USD — it has increased 1.37 % in the last trading day.

What is Zebra Technologies Corp (ZBRA)'s business?

Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions.

What is the price predicton of ZBRA Stock?

What is Zebra Technologies Corp (ZBRA)'s revenue for the last quarter?

Zebra Technologies Corp revenue for the last quarter amounts to 1.32B USD, increased 5.18 % YoY.

What is Zebra Technologies Corp (ZBRA)'s earnings per share (EPS) for the last quarter?

Zebra Technologies Corp. EPS for the last quarter amounts to 1.97 USD, decreased -25.38 % YoY.

What changes have occurred in the market's expectations for Zebra Technologies Corp (ZBRA)'s fundamentals?

How many employees does Zebra Technologies Corp (ZBRA). have?

Zebra Technologies Corp (ZBRA) has 9900 emplpoyees as of January 09 2026.

What is Zebra Technologies Corp (ZBRA) market cap?

Today ZBRA has the market capitalization of 12.90B USD.