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ZBRA Should I Buy

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Intellectia

Should You Buy Zebra Technologies Corp (ZBRA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
237.300
1 Day change
1.22%
52 Week Range
352.660
Analysis Updated At
2026/04/17
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Zebra Technologies Corp (ZBRA) is not a strong buy at this moment for a beginner investor with a long-term strategy. While the company has positive industrial trends and partnerships, its declining financial performance, overbought technical indicators, and lack of strong proprietary trading signals suggest waiting for a better entry point.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, the RSI of 84.54 suggests the stock is overbought, and the current price is near resistance levels (R2: 239.115). Converging moving averages indicate potential consolidation. Stock trend analysis shows a high probability of slight declines in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
7

Positive Catalysts

  • Hedge funds are significantly increasing their holdings.

  • Partnerships with Aiva Health to enhance healthcare efficiency using AI-driven technology.

  • Acquisition of Zebra's Robotics Automation business by Skild AI, focusing on high-growth sectors.

Neutral/Negative Catalysts

  • Financial performance in Q4 2025 showed a significant decline in net income (-57.06% YoY) and EPS (-56.05% YoY).

  • Analysts have been lowering price targets, with Citi and Baird reducing their targets recently.

  • Overbought technical indicators suggest limited short-term upside.

Financial Performance

In Q4 2025, revenue grew by 10.57% YoY to $1.475 billion, but net income dropped significantly by 57.06% YoY to $70 million. EPS also declined by 56.05% YoY to 1.38, and gross margin fell to 44.61%, down 4.64% YoY. This indicates revenue growth is not translating into profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed on ZBRA. Some, like UBS and Barclays, maintain positive ratings with price targets above $300, citing long-term growth potential. However, Citi and Baird have recently lowered their price targets, reflecting cautious sentiment. The consensus suggests gradual improvement in industrial trends but highlights near-term challenges.

Wall Street analysts forecast ZBRA stock price to rise
7 Analyst Rating
Wall Street analysts forecast ZBRA stock price to rise
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 234.430
sliders
Low
291
Averages
363.8
High
415
Current: 234.430
sliders
Low
291
Averages
363.8
High
415
Truist
Jamie Cook
Hold
downgrade
$294 -> $256
AI Analysis
2026-04-20
New
Reason
Truist
Jamie Cook
Price Target
$294 -> $256
AI Analysis
2026-04-20
New
downgrade
Hold
Reason
Truist analyst Jamie Cook lowered the firm's price target on Zebra Technologies to $256 from $294 and keeps a Hold rating on the shares as part of a broader research note previewing Q1 Results in Machinery, Infrastructure Services and Multi-Industry names. After a three-year period of contraction, March U.S. Manufacturing PMI was 52.7 following positive readings in January and February, and the firm is seeing a positive set up for Q1 prints across the Industrials coverage. That strength is important given concerns that the Iran war could ultimately temper the setup for a strong industrial recovery, Truist added, further noting that channel destocking is now in the past, with "improving" industrial and cyclical markets, including construction and mining equipment, commercial vehicle, and semiconductor.
Citi
Neutral
downgrade
$315 -> $274
2026-04-13
Reason
Citi
Price Target
$315 -> $274
2026-04-13
downgrade
Neutral
Reason
Citi lowered the firm's price target on Zebra Technologies to $274 from $315 and keeps a Neutral rating on the shares. The firm adjusted targets in the industrials group as part of a Q1 preview. Citi believes "gradually improving" industrial trends remain intact and should drive solid Q1 earnings for most of the name in the sector.
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