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ZBRA Should I Buy

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Intellectia

Should You Buy Zebra Technologies Corp (ZBRA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
226.030
1 Day change
-1.13%
52 Week Range
352.660
Analysis Updated At
2026/04/24
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Zebra Technologies Corp (ZBRA) is not a strong buy at the moment for a beginner investor with a long-term strategy. While there are some positive industrial trends and hedge fund buying activity, the company's recent financial performance shows significant declines in net income and EPS. Additionally, there are no strong trading signals or recent positive news catalysts. The technical indicators suggest a neutral to slightly bearish trend in the short term, and the stock is expected to face potential downside in the next week. Given the mixed signals and lack of strong upside catalysts, it is better to hold off on buying ZBRA for now.

Technical Analysis

The MACD is positive and contracting, indicating a potential weakening of bullish momentum. RSI is neutral at 45.828, and moving averages are converging, showing no clear trend. The stock is trading near a key support level (S1: 219.788) with resistance at 230.186. Short-term trend analysis suggests a 90% chance of a -7.78% decline in the next week.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
4

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity, and industrial trends are gradually improving. Analysts indicate a positive setup for Q1 results in the industrial sector.

Neutral/Negative Catalysts

  • Recent financial performance shows a significant decline in net income (-57.06% YoY) and EPS (-56.05% YoY). Gross margin also dropped by 4.64%. Analysts have lowered price targets, and there is no recent positive news or congress trading data. Short-term stock trend analysis predicts a potential decline in the next week.

Financial Performance

In Q4 2025, revenue increased by 10.57% YoY to $1.475 billion. However, net income dropped by 57.06% YoY to $70 million, and EPS declined by 56.05% YoY to 1.38. Gross margin also decreased to 44.61%, down 4.64% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. Recent ratings include price target reductions by Truist ($256 from $294) and Citi ($274 from $315), both maintaining neutral or hold ratings. Baird remains positive with an Outperform rating but lowered the price target to $300 from $350. Overall, analysts see improving industrial trends but remain cautious due to potential macroeconomic risks.

Wall Street analysts forecast ZBRA stock price to rise
7 Analyst Rating
Wall Street analysts forecast ZBRA stock price to rise
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 228.620
sliders
Low
291
Averages
363.8
High
415
Current: 228.620
sliders
Low
291
Averages
363.8
High
415
Truist
Jamie Cook
Hold
downgrade
$294 -> $256
AI Analysis
2026-04-20
Reason
Truist
Jamie Cook
Price Target
$294 -> $256
AI Analysis
2026-04-20
downgrade
Hold
Reason
Truist analyst Jamie Cook lowered the firm's price target on Zebra Technologies to $256 from $294 and keeps a Hold rating on the shares as part of a broader research note previewing Q1 Results in Machinery, Infrastructure Services and Multi-Industry names. After a three-year period of contraction, March U.S. Manufacturing PMI was 52.7 following positive readings in January and February, and the firm is seeing a positive set up for Q1 prints across the Industrials coverage. That strength is important given concerns that the Iran war could ultimately temper the setup for a strong industrial recovery, Truist added, further noting that channel destocking is now in the past, with "improving" industrial and cyclical markets, including construction and mining equipment, commercial vehicle, and semiconductor.
Citi
Neutral
downgrade
$315 -> $274
2026-04-13
Reason
Citi
Price Target
$315 -> $274
2026-04-13
downgrade
Neutral
Reason
Citi lowered the firm's price target on Zebra Technologies to $274 from $315 and keeps a Neutral rating on the shares. The firm adjusted targets in the industrials group as part of a Q1 preview. Citi believes "gradually improving" industrial trends remain intact and should drive solid Q1 earnings for most of the name in the sector.
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