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ZBRA Should I Buy

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OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Should You Buy Zebra Technologies Corp (ZBRA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
235.980
1 Day change
1.29%
52 Week Range
352.660
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Zebra Technologies Corp (ZBRA) is not a strong buy for a beginner long-term investor at this time. While there are positive analyst ratings and hedge fund interest, the technical indicators are bearish, insider selling is significant, and there is no recent AI or SwingMax trading signal. The stock's price trend and lack of strong positive catalysts suggest waiting for a more favorable entry point.

Technical Analysis

The technical indicators for ZBRA are bearish. The MACD histogram is negative and contracting, the RSI is neutral at 51.405, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). Key support and resistance levels are Pivot: 229.617, R1: 242.524, S1: 216.709, R2: 250.499, S2: 208.734.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
4

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity, with a 119,288.89% increase over the last quarter. Analysts have raised price targets recently, with several upgrades and positive outlooks citing improving demand and cost execution.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 1,965.39% increase in selling activity over the last month. Technical indicators are bearish, and there is no recent news or event-driven catalysts to support a strong upward move.

Financial Performance

No financial performance data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are positive, with multiple upgrades and increased price targets. Analysts cite improving demand, better execution, and conservative guidance as reasons for optimism. However, some analysts maintain neutral or hold ratings due to concerns about memory cost trends.

Wall Street analysts forecast ZBRA stock price to rise
7 Analyst Rating
Wall Street analysts forecast ZBRA stock price to rise
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 232.980
sliders
Low
291
Averages
363.8
High
415
Current: 232.980
sliders
Low
291
Averages
363.8
High
415
Baird
Quinn Fredrickson
Outperform
maintain
$300 -> $310
AI Analysis
2026-05-13
Reason
Baird
Quinn Fredrickson
Price Target
$300 -> $310
AI Analysis
2026-05-13
maintain
Outperform
Reason
Baird analyst Quinn Fredrickson raised the firm's price target on Zebra Technologies to $310 from $300 and keeps an Outperform rating on the shares. The firm updated its model following Q1 results where memory is tracking better than feared.
Citi
Neutral
maintain
$274 -> $284
2026-05-13
Reason
Citi
Price Target
$274 -> $284
2026-05-13
maintain
Neutral
Reason
Citi raised the firm's price target on Zebra Technologies to $284 from $274 and keeps a Neutral rating on the shares. The company's quarter and guidance raise indicates an improving demand outlook and better execution, the analyst tells investors in a research note.
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