Visa Inc's stock rose by 4.83%, reaching a 20-day high, despite the broader market decline with the Nasdaq-100 down 1.07% and the S&P 500 down 0.29%.
This increase is attributed to the recent appointment of Najada Kumbuli as President of Visa Foundation, which is expected to drive a $350 million investment strategy aimed at enhancing economic mobility and supporting small businesses. The leadership change reflects Visa's commitment to social responsibility and is seen as a positive step for the company's future initiatives.
The implications of this leadership change and investment strategy could bolster Visa's reputation and operational effectiveness in the long run, potentially attracting more investors and enhancing its market position.
Wall Street analysts forecast V stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for V is 406.59 USD with a low forecast of 330.00 USD and a high forecast of 450.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
Wall Street analysts forecast V stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for V is 406.59 USD with a low forecast of 330.00 USD and a high forecast of 450.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
23 Buy
2 Hold
0 Sell
Strong Buy
Current: 328.490
Low
330.00
Averages
406.59
High
450.00
Current: 328.490
Low
330.00
Averages
406.59
High
450.00
Cantor Fitzgerald
Ramsey El-Assal
initiated
$400
2026-01-26
New
Reason
Cantor Fitzgerald
Ramsey El-Assal
Price Target
$400
AI Analysis
2026-01-26
New
initiated
Reason
Cantor Fitzgerald analyst Ramsey El-Assal initiated coverage of Visa with an Overweight rating and $400 price target.
Cantor Fitzgerald
NULL -> Overweight
initiated
$400
2026-01-26
New
Reason
Cantor Fitzgerald
Price Target
$400
2026-01-26
New
initiated
NULL -> Overweight
Reason
As previously reported, Cantor Fitzgerald initiated coverage of Visa with an Overweight rating and $400 price target. The company continues to benefit from the global secular shift from paper to electronic payments, while its value-added services and new flows meaningfully expand Visa's total addressable markets and future-proof the model, the analyst tells investors in a research note.
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Truist
Buy
downgrade
$392 -> $374
2026-01-20
Reason
Truist
Price Target
$392 -> $374
2026-01-20
downgrade
Buy
Reason
Truist lowered the firm's price target on Visa to $374 from $392 and keeps a Buy rating on the shares as part of a broader research note previewing Q4 earnings in FinTech. The quarter's results should be solid, although a tougher y/y comparison may limit volume-related beats, and while Truist is optimistic on the group throughout 2026, some management teams may look to reset Street expectations a bit lower with their original 2026 guidance, the analyst tells investors in a research note.
BofA
Mihir Bhatia
Neutral -> Buy
upgrade
$382
2025-12-11
Reason
BofA
Mihir Bhatia
Price Target
$382
2025-12-11
upgrade
Neutral -> Buy
Reason
BofA analyst Mihir Bhatia upgraded Visa to Buy from Neutral with a $382 price target. The firm believes Visa shares offer "very attractive return potential" following recent underperformance, the analyst tells investors. The firm view stablecoins as an opportunity, regulatory and litigation risks as "manageable," and Visa as "a premier business," the analyst added.
About V
Visa Inc. is a global payments technology company. It facilitates global commerce and money movement across more than 200 countries and territories among a global set of consumers, merchants, financial institutions and government entities through technologies. It operates through the Payment Services segment. It provides transaction processing services (primarily authorization, clearing and settlement) to its financial institution and merchant clients through VisaNet, its proprietary advanced transaction processing network. It offers a range of Visa-branded payment products that its clients, including nearly 14,500 financial institutions, use to develop and offer payment solutions or services, including credit, debit, prepaid and cash access programs for individual, business and government account holders. It also provides value-added services to its clients, including issuing solutions, acceptance solutions, risk and identity solutions, open banking solutions and advisory services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.