ServiceNow Inc's stock fell by 3.00% during regular trading, hitting a 52-week low as the Nasdaq-100 dropped 1.63% and the S&P 500 fell 0.95%.
Despite ServiceNow's strong Q3 revenue growth of 22% to $3.4 billion and an adjusted EPS increase of 29% to $4.86, the stock has seen a significant decline of 28% in 2025. Analysts remain optimistic, with 91% rating it a buy and an average price target of $223, indicating a potential upside of 53%. However, the current market conditions reflect a broader weakness impacting the stock's performance.
The implications of this decline suggest that while ServiceNow continues to show strong fundamentals, external market pressures are influencing investor sentiment. The company's future growth expectations remain positive, but the stock's current trajectory may be affected by ongoing market volatility.
Wall Street analysts forecast NOW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NOW is 1166 USD with a low forecast of 734.00 USD and a high forecast of 1315 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
28 Analyst Rating
Wall Street analysts forecast NOW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NOW is 1166 USD with a low forecast of 734.00 USD and a high forecast of 1315 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Buy
1 Hold
1 Sell
Strong Buy
Current: 131.170
Low
734.00
Averages
1166
High
1315
Current: 131.170
Low
734.00
Averages
1166
High
1315
Stifel
Brad Reback
Buy
downgrade
$230 -> $200
Al Analysis
2026-01-09
Reason
Stifel
Brad Reback
Price Target
$230 -> $200
Al Analysis
2026-01-09
downgrade
Buy
Reason
Stifel analyst Brad Reback lowered the firm's price target on ServiceNow to $200 from $230 and keeps a Buy rating on the shares. The tone of its system integrator checks down-ticked modestly quarter-over-quarter, says the analyst in a note titled "4Q Should Be Fine; But Not Expecting Great." The firm believes management, in keeping with historical trends, will likely take a conservative stance to start the year in terms of Q1 organic cRPO guidance, the analyst added in a preview.
Wells Fargo
Overweight
to
NULL
downgrade
$255 -> $225
2026-01-08
Reason
Wells Fargo
Price Target
$255 -> $225
2026-01-08
downgrade
Overweight
to
NULL
Reason
Wells Fargo lowered the firm's price target on ServiceNow to $225 from $255 and keeps an Overweight rating on the shares. The firm believes that AI is still "the name of the 2026 game." Wells sees three key ways to play, namely infrastructure, incumbents, and innovation. While adoption will likely be uneven, secular trend will ultimately drive 2026 performance, it adds.
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Arete
Neutral -> Buy
upgrade
$200
2026-01-06
Reason
Arete
Price Target
$200
2026-01-06
upgrade
Neutral -> Buy
Reason
Arete upgraded ServiceNow to Buy from Neutral with a $200 price target.
RBC Capital
Matthew Hedberg
Outperform -> NULL
downgrade
$240 -> $195
2026-01-05
Reason
RBC Capital
Matthew Hedberg
Price Target
$240 -> $195
2026-01-05
downgrade
Outperform -> NULL
Reason
RBC Capital analyst Matthew Hedberg lowered the firm's price target on ServiceNow to $195 from $240 and keeps an Outperform rating on the shares. 2026 is likely to be a year when AI tailwinds become more evident for companies well positioned for enterprise AI adoption, while less prepared peers may remain pressured by the "AI is the death of software" narrative, the analyst tells investors in a research note. Enterprise spending appears to be stabilizing and improving in select areas, with GenAI driving innovation even as management teams remain conservative in early 2026 guidance, the firm says.
About NOW
ServiceNow, Inc. provides an artificial intelligence (AI) platform for business transformation. The Company’s AI platform connects people, processes, data, and devices to increase productivity and maximize business outcomes. Its intelligent platform, the Now Platform, is a cloud-based solution that helps enterprises and organizations across public and private sectors digitize workflows. The workflow applications built on the Now Platform are organized into four primary areas: Technology, CRM and Industry, Core Business and Creator. Its products include IT Service Management, IT Operations Management, HR Service Delivery, ServiceNow AI Agents, AI Experience, Build Agent, ServiceNow AI Control Tower, AI Agent Fabric, RaptorDB, Workflow Data Fabric, Workplace Service Delivery, ServiceNow Platform Encryption, Telecommunications Service Operations Management, and others. The Company also offers identity security, helping organizations secure access across the enterprise.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
