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NOW Should I Buy

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Intellectia

Should You Buy ServiceNow Inc (NOW) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
95.040
1 Day change
-0.46%
52 Week Range
211.480
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

ServiceNow Inc. (NOW) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company demonstrates strong growth potential, driven by its AI pivot and ambitious subscription revenue targets. Despite recent stock price declines and cautious congressional trading, the long-term fundamentals and analyst sentiment remain positive, making it an attractive long-term investment opportunity.

Technical Analysis

The technical indicators are bearish, with the MACD histogram at -2.673 and negatively expanding, RSI_6 at 25.11 (neutral zone), and bearish moving averages (SMA_200 > SMA_20 > SMA_5). Key support is at 94.931, and resistance is at 116.896. The stock is trading near its support level, suggesting limited downside risk.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
10
Buy
4

Positive Catalysts

  • ServiceNow's AI-driven strategy and strong growth in its AI solutions suite (Now Assist grew nearly 70%).

  • Analysts have reiterated Buy ratings with increased price targets, citing the company's clean operating model and profitable growth.

  • Long-term subscription revenue target of $30 billion by 2030, suggesting significant upside potential.

  • Recent congressional purchase transactions, though limited, indicate some confidence in the stock.

Neutral/Negative Catalysts

  • Stock price has declined by 56%, reflecting market concerns.

  • Congressional trading data shows more selling activity than buying, indicating caution.

  • Bearish technical indicators and a lack of short-term trading signals.

Financial Performance

ServiceNow's subscription revenue increased by 22% last quarter, and its AI solutions suite grew nearly 70%. FY2025 revenue reached $13.3 billion, growing 21% year-over-year, with strong free cash flow margins. The company is well-positioned for long-term growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are overwhelmingly positive, with multiple Buy ratings and price targets raised to as high as $236. Analysts highlight ServiceNow's AI-driven innovation, expanding addressable market, and clean operating model as key strengths.

Wall Street analysts forecast NOW stock price to rise
32 Analyst Rating
Wall Street analysts forecast NOW stock price to rise
30 Buy
2 Hold
0 Sell
Strong Buy
Current: 95.480
sliders
Low
172
Averages
222.81
High
263
Current: 95.480
sliders
Low
172
Averages
222.81
High
263
Yi Fu Lee
Buy
maintain
$125 -> $130
AI Analysis
2026-06-15
New
Reason
Yi Fu Lee
Price Target
$125 -> $130
AI Analysis
2026-06-15
New
maintain
Buy
Reason
Benchmark analyst Yi Fu Lee raised the firm's price target on ServiceNow to $130 from $125 and keeps a Buy rating on the shares. After having hosted a fireside chat with ServiceNow Head of Investor Relations and Market Insights Darren Yip, the firm says it "walked away feeling bullish on one of the cleanest operating models in the SaaS sector balancing profitable growth." The analyst reiterates ServiceNow as a "top large cap value pick."
BofA
NULL
to
Buy
initiated
$130
2026-05-18
Reason
BofA
Price Target
$130
2026-05-18
initiated
NULL
to
Buy
Reason
As previously reported, BofA reinstated coverage of ServiceNow with a Buy rating and $130 price target. While AI is disrupting the software landscape, the firm thinks ServiceNow stands to benefit from, rather than be replaced by, new AI solutions, the analyst tells investors. The firm believes ServiceNow's depth and breadth of workflow entrenchment "uniquely position it to benefit" from any deployment of autonomous agents across IT, employee, and customer workflows, the analyst added.
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