NOW Should I Buy
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ServiceNow Inc (NOW) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. Despite short-term bearish technical indicators and insider selling, the stock shows strong long-term growth potential driven by AI integration, positive congressional trading sentiment, and robust financial performance. Analysts maintain a favorable outlook with multiple buy ratings and high price targets.
The stock is currently in a bearish trend with MACD below zero and negatively expanding (-1.009), RSI at 23.957 indicating oversold conditions, and bearish moving averages (SMA_200 > SMA_20 > SMA_5). Key support is at $103.201, and resistance is at $110.119. Pre-market price is $103.36, slightly down by -0.27%.
Congress members made 4 purchase transactions in the last 90 days, indicating positive sentiment.
Revenue grew by 20.66% YoY in Q4 2025, showcasing strong business growth.
Analysts maintain high price targets, with Goldman Sachs projecting $216 and BNP Paribas upgrading to Outperform.
AI integration and platform uniqueness provide a competitive edge.
Insider selling increased by 338.10% in the last month.
Concerns about AI competition, highlighted by Anthropic's new AI feature, have negatively impacted sentiment.
Gross margin dropped to 76.63%, down -2.58% YoY.
In Q4 2025, ServiceNow reported a 20.66% YoY revenue increase to $3.57B, a 4.43% YoY net income increase to $401M, and a 2.70% YoY EPS increase to $0.38. However, gross margin declined by -2.58% YoY to 76.63%.
Analysts are generally positive on ServiceNow, with multiple buy ratings and high price targets. BNP Paribas upgraded the stock to Outperform with a $140 target, and Goldman Sachs added it to the US Conviction List with a $216 target. Analysts highlight the company's strong AI integration and growth potential, despite short-term sector pullbacks.
