PayPal Holdings Inc. shares fell as the stock hit a 52-week low amid broader market weakness, with the Nasdaq-100 down 1.27% and the S&P 500 down 1.22%.
The decline comes despite PayPal's recent partnership with april to offer a free tax filing service for U.S. PayPal Debit Mastercard customers, potentially saving them around $160 in typical filing costs. This collaboration aims to streamline the tax filing process, allowing customers to complete their filings in under 20 minutes using april's tax engine, which enhances efficiency and ensures maximum refunds. The partnership is expected to improve customer satisfaction and strengthen PayPal's position in personal finance management.
While the partnership with april is a positive development for PayPal, the stock's decline reflects the overall market sentiment and sector rotation, as investors react to broader economic conditions.
Wall Street analysts forecast PYPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PYPL is 72.86 USD with a low forecast of 51.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
29 Analyst Rating
Wall Street analysts forecast PYPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PYPL is 72.86 USD with a low forecast of 51.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Buy
19 Hold
4 Sell
Hold
Current: 54.080
Low
51.00
Averages
72.86
High
100.00
Current: 54.080
Low
51.00
Averages
72.86
High
100.00
Rothschild & Co Redburn
Neutral -> Sell
downgrade
$70 -> $50
2026-01-28
New
Reason
Rothschild & Co Redburn
Price Target
$70 -> $50
AI Analysis
2026-01-28
New
downgrade
Neutral -> Sell
Reason
Rothschild & Co Redburn downgraded PayPal to Sell from Neutral with a price target of $50, down from $70. PayPal should be well positioned for agentic commerce given its scale, but its advantage will erode as consumer behavior shifts, the analyst tells investors in a research note. The firm says the "marginal consumer" is increasingly choosing alternative payment methods. It sees Shop Pay, Stripe Link, Apple Pay and Google Pay as "winning the incremental user."
Morgan Stanley
James Faucette
Underweight
downgrade
$51 -> $50
2026-01-28
New
Reason
Morgan Stanley
James Faucette
Price Target
$51 -> $50
2026-01-28
New
downgrade
Underweight
Reason
Morgan Stanley analyst James Faucette lowered the firm's price target on PayPal to $50 from $51 and keeps an Underweight rating on the shares. The firm is lowering its forecast for Branded checkout growth on the back of more negative management commentary, slightly softer e-commerce trends in Q4 and its view that PayPal's share loss to competitors is set to persist, the analyst tells investors.
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Cantor Fitzgerald
Ramsey El-Assal
Neutral
initiated
$60
2026-01-26
New
Reason
Cantor Fitzgerald
Ramsey El-Assal
Price Target
$60
2026-01-26
New
initiated
Neutral
Reason
Cantor Fitzgerald analyst Ramsey El-Assal initiated coverage of PayPal with a Neutral rating and $60 price target.
Cantor Fitzgerald
Ramsey El-Assal
Neutral
initiated
$60
2026-01-26
New
Reason
Cantor Fitzgerald
Ramsey El-Assal
Price Target
$60
2026-01-26
New
initiated
Neutral
Reason
Cantor Fitzgerald analyst Ramsey El-Assal initiated coverage of PayPal with a Neutral rating and $60 price target. Recent strategic initiatives have created a more balanced, profitable growth engine across Branded, PSP, and Venmo, the analyst tells investors in a research note. The firm added that momentum across these vectors should drive further volume and revenue acceleration in FY26, though competitive pressures remain "intense."
About PYPL
PayPal Holdings, Inc. offers a technology platform. The Company’s products are designed to enable digital payments and simplify commerce experiences for consumers and merchants to make selling, shopping, and sending and receiving money simple, personalized, and secure, online or offline, including mobile. It provides consumers with a digital wallet that enables them to send payments to merchants securely using a variety of funding sources, which include a bank account, a PayPal or Venmo account balance, its consumer credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products. It operates a global, two-sided network at scale that connects consumers and merchants with 434 million active accounts across approximately 200 markets. Its brands include PayPal, Braintree, Venmo, Xoom, Hyperwallet, PayPal Zettle, PayPal Honey, and Paidy. It offers financing products through the PayPal Working Capital (PPWC) and PayPal Business Loan (PPBL).
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
