Equifax Inc. shares fell 5.00% and hit a 5-day low amid a broader market decline, with the Nasdaq-100 down 2.12% and the S&P 500 down 2.04%.
Despite the stock's decline, Equifax's recent release of the Q3 2025 Market Pulse Index indicates a slight improvement in consumer financial health, particularly among Gen Z, which may present long-term opportunities for lenders and retailers. The index rose to 61.6, reflecting a quarter-over-quarter increase, and consumers with credit scores below 580 saw significant improvements, marking the first quarterly increase for this group since March 2024.
This positive data suggests that while the stock is currently under pressure, there are underlying trends that could benefit Equifax in the long run, especially as the financial divide stabilizes and Gen Z adapts to the economic environment.
Wall Street analysts forecast EFX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EFX is 262.42 USD with a low forecast of 234.00 USD and a high forecast of 295.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast EFX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EFX is 262.42 USD with a low forecast of 234.00 USD and a high forecast of 295.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Buy
4 Hold
0 Sell
Moderate Buy
Current: 205.330
Low
234.00
Averages
262.42
High
295.00
Current: 205.330
Low
234.00
Averages
262.42
High
295.00
Morgan Stanley
Overweight
downgrade
$290 -> $280
2025-12-17
Reason
Morgan Stanley
Price Target
$290 -> $280
AI Analysis
2025-12-17
downgrade
Overweight
Reason
Morgan Stanley lowered the firm's price target on Equifax to $280 from $290 and keeps an Overweight rating on the shares. 2025 marked a shift in Info Services, bifurcating leaders and laggards in the group based on AI, notes the analyst, who assumes AI will continue to be an important theme in 2026 among the group.
BMO Capital
Market Perform
maintain
$245 -> $234
2025-12-08
Reason
BMO Capital
Price Target
$245 -> $234
2025-12-08
maintain
Market Perform
Reason
BMO Capital lowered the firm's price target on Equifax to $234 from $245 and keeps a Market Perform rating on the shares. The company has suffered given the pullback in origination volumes most visible in Mortgage, the analyst tells investors in a research note. While industry origination volumes are inflecting positively from base levels, consensus estimates are overly aggressive and detached from the management's long-term financial framework, particularly in the out-year 2027, the firm added.
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Stifel
Buy
downgrade
$295 -> $253
2025-10-22
Reason
Stifel
Price Target
$295 -> $253
2025-10-22
downgrade
Buy
Reason
Stifel lowered the firm's price target on Equifax to $253 from $295 and keeps a Buy rating on the shares after updating its model to incorporate Q3 results and to reflect higher USIS revenue due to recent improving trends. The firm is lowering its price target on lowered 2026 EBITDA estimates, the analyst noted.
BMO Capital
Market Perform
maintain
$251 -> $245
2025-10-22
Reason
BMO Capital
Price Target
$251 -> $245
2025-10-22
maintain
Market Perform
Reason
BMO Capital lowered the firm's price target on Equifax to $245 from $251 and keeps a Market Perform rating on the shares. The company reported a solid quarter bolstered by top-line strength in mortgage, and the management is very focused on New Product Initiatives across segments, which should help drive competitive differentiation and organic growth, the analyst tells investors in a research note. BMO is raising its FY25 estimates on the mortgage strength, though modestly lowering its 2026 and 2027 estimates on more measured out-year mortgage volume growth, the firm added.
About EFX
Equifax Inc. is a global data, analytics, and technology company. The Company is engaged in helping financial institutions, companies, employers, and government agencies make critical decisions. The Company’s Workforce Solutions segment provides services enabling customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure and sanctions of people in the United States. The Company’s U.S. Information Solutions (USIS) segment provides consumer and commercial information solutions to businesses in the United States, including online information, decisioning technology solutions, identity management services, analytical services, e-commerce fraud and charge back protection services, portfolio management services, mortgage information and marketing services. The Company’s International segment provides products and services similar to those available in the USIS segment but with variations by geographic region.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
