Should You Buy Equifax Inc (EFX) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
EFX is NOT a good buy right now for a beginner long-term investor who wants to deploy capital immediately. The stock is in a clear downtrend (bearish moving averages + worsening MACD) and options positioning is leaning defensive (put-heavy volume). While the business fundamentals are solid and new product launches are constructive, the near-term setup is weak heading into earnings (Feb 4). Best action: HOLD/avoid initiating a new position at today’s price; only consider buying after the trend stabilizes post-earnings.
Technical Analysis
Trend is bearish. Moving averages are stacked negatively (SMA_200 > SMA_20 > SMA_5), indicating a sustained downtrend rather than a short pullback. MACD histogram is -1.329 and negatively expanding, confirming downside momentum is increasing. RSI(6) at ~33 is weak and near oversold territory, which can allow bounces, but it is not a reliable buy signal when the broader trend is still down. Key levels: resistance around the pivot ~212.88 (regaining this would improve the setup). Nearby supports are ~206.16 (S1) and ~202.00 (S2); the post-market price (~205) is sitting just under S1, so a break lower is plausible. Pattern-based projection also skews negative (model suggests higher odds of additional weakness over the next month).
Analyst Ratings and Price Target Trends
Recent trend: price targets have been cut, even where ratings remain supportive. Morgan Stanley (2025-12-17) kept Overweight but lowered PT to $280 (from $290), implying continued long-term optimism (AI theme) but tempered expectations. BMO (2025-12-08) kept Market Perform and lowered PT to $234 (from $245), citing mortgage/origination weakness and arguing consensus is too aggressive for out-year forecasts. Wall Street pros: strong data assets, AI/product innovation, improving fundamentals. Cons: cyclical exposure to origination volumes, skepticism that long-term estimates are achievable, and near-term uncertainty into earnings. (No recent congress trading data; hedge funds/insiders show neutral activity.)
Wall Street analysts forecast EFX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EFX is 262.42 USD with a low forecast of 234 USD and a high forecast of 295 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast EFX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EFX is 262.42 USD with a low forecast of 234 USD and a high forecast of 295 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 205.330
Current: 205.330
