Wix's Resilience Amid AI Competition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 11 2026
0mins
Should l Buy WIX?
Source: Fool
- Stock Volatility: Wix's stock price has dropped nearly 75% since its 2025 peak but has rebounded 50% from February lows, indicating a gradual recovery in market confidence despite uncertainties from AI competition.
- Revenue Growth: In Q4, Wix reported earnings per share of $1.81, surpassing analysts' expectations of $1.36, demonstrating effective strategies in cost control and revenue growth, with strong growth anticipated this year.
- AI Investment: The launch of Wix Harmony integrates AI-generated website building with manual controls, yielding better-than-expected early results with high conversion rates and monetization, further solidifying its market position.
- Buyback Plan: Wix plans to execute $2 billion in share repurchases this year, which is expected to significantly reduce outstanding shares, thereby enhancing earnings per share and boosting investor confidence.
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Analyst Views on WIX
Wall Street analysts forecast WIX stock price to rise
19 Analyst Rating
18 Buy
1 Hold
0 Sell
Strong Buy
Current: 87.140
Low
135.00
Averages
172.24
High
210.00
Current: 87.140
Low
135.00
Averages
172.24
High
210.00
About WIX
Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Oil Price Surge: WTI crude oil prices surged over 5% due to fears surrounding the Iran conflict, which not only exacerbates inflation expectations but may also compel the Federal Reserve to tighten monetary policy, impacting overall economic growth.
- Consumer Sentiment Drop: The University of Michigan's consumer sentiment index was revised down to 53.3 from 55.5, below the expected 54.0, reflecting a pessimistic outlook among consumers regarding future economic conditions, potentially suppressing consumer spending.
- Escalating US-China Trade Tensions: China launched investigations into US trade practices targeting restrictions on Chinese goods, which could further disrupt global supply chains and increase market uncertainty.
See More
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- Market Sentiment Declines: The S&P 500 and Nasdaq 100 fell by 0.79% and 1.12%, respectively, reaching 6.75-month lows, reflecting investor concerns about the global economic outlook amid escalating tensions in Iran.
- Rising Inflation Expectations: The University of Michigan's consumer sentiment index was revised down to 53.3 from 55.5, below expectations, while 1-year inflation expectations increased to 3.8%, indicating market fears of rising prices that could prompt the Fed to tighten monetary policy.
- Surging Energy Prices: Crude oil prices rose over 3% due to disruptions in global oil supply caused by the Iran conflict, with the IEA warning that the war could cut global oil supply by 8 million barrels per day, exacerbating inflationary pressures.
- US-China Trade Tensions: China launched investigations into US trade practices in retaliation for similar probes by the Trump administration, potentially impacting global supply chains and increasing market uncertainty, further undermining investor confidence.
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- Market Decline: The S&P 500 index fell by 0.74% and the Nasdaq 100 dropped by 0.94%, reflecting investor concerns over the prolonged Iran war, which may impact future investment decisions and market stability.
- Surging Energy Prices: The International Energy Agency warns that the ongoing conflict could disrupt global oil supply by 8 million barrels per day, potentially pushing crude prices above the 2008 record high of nearly $150 per barrel, thereby exacerbating inflationary pressures.
- Rising Bond Yields: The 10-year U.S. Treasury yield reached an 8.25-month high of 4.48%, indicating heightened expectations for future interest rate hikes, which could compel the Federal Reserve to adopt a tighter monetary policy to combat persistent inflation.
- Escalating U.S.-China Trade Tensions: China has launched investigations into U.S. trade practices, targeting restrictions on Chinese goods, which may further escalate trade frictions and disrupt global supply chain stability.
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- Market Reaction: WIX.com shares fell by 1.5% following a downgrade from JP Morgan.
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See More
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- Downgrade Announcement: J.P. Morgan downgraded Wix.com from Neutral to Underweight, with analyst Alexei Gogolev expressing concerns over slowing core business revenue growth, resulting in a 1% drop in premarket shares.
- Price Target Reduction: Gogolev lowered Wix's price target from $114 to $91, indicating diminished confidence in the company's profitability outlook amid increasing technology-driven competition in the sector.
- Core Business Slowdown: While Wix's Base44 unit has seen impressive growth, with annual recurring revenue rising from a few million in mid-2025 to over $100 million, the core Creative Subscriptions business is expected to slow to about 6% growth this year, down from 10% in 2025.
- Rising Cost Pressures: Gogolev noted that sales and marketing expenses are likely to increase, and Wix may face a higher cost base due to the appreciation of the Israeli shekel against the U.S. dollar, which could further impact profitability.
See More
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- Legal Judgment Impact: A New Mexico jury ruled that Meta violated child protection laws, ordering the company to pay $375 million, which represents approximately 0.625% of its nearly $60 billion revenue in Q4, potentially negatively impacting its financials.
- Appeal Plans: A Meta spokesperson stated that the company intends to appeal the verdict, indicating dissatisfaction with the legal outcome, which may lead to increased future legal costs and affect the company's reputation.
- Market Reaction Muted: Despite facing significant legal challenges, Meta's stock price showed little movement in after-hours trading, reflecting a relatively subdued market reaction that may indicate investor confidence in the company's long-term profitability.
- Additional Legal Suits: Meta is also facing another lawsuit in Los Angeles, accusing it and YouTube of misleading users about app safety, which could further increase the company's legal and compliance pressures.
See More
