Target Partners with Roller Rabbit for Exclusive Limited Collection Launch
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 26 2026
0mins
Should l Buy TGT?
Source: PRnewswire
- Collaboration Highlights: Target's partnership with the beloved lifestyle brand Roller Rabbit introduces over 250 limited-edition items launching on March 7, aimed at providing guests with fresh, trend-forward pieces at accessible prices, enhancing brand appeal.
- Price Advantage: Nearly 80% of the collection is priced at $35 and under, with items starting as low as $3, making high-quality fashion choices more accessible and attracting a broader consumer base.
- Brand Expansion: This collaboration marks a significant milestone for Roller Rabbit, with CEO Ed Bertouch noting it as one of the largest retail partnerships in the brand's history, showcasing potential for expansion into new categories.
- Innovative Shopping Experience: Target's design team worked closely with Roller Rabbit to create a joyful, adventure-fueled shopping experience, merging bold prints with unexpected delight elements, enhancing customer enjoyment and brand loyalty.
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Analyst Views on TGT
Wall Street analysts forecast TGT stock price to fall
26 Analyst Rating
8 Buy
14 Hold
4 Sell
Hold
Current: 120.450
Low
80.00
Averages
98.83
High
126.00
Current: 120.450
Low
80.00
Averages
98.83
High
126.00
About TGT
Target Corporation is a general merchandise retailer selling products to its guests through its stores and digital channels. The Company offers customers, referred to as guests, everyday essentials and fashionable, differentiated merchandise at discounted prices. The majority of its stores offer a wide assortment of general merchandise and food. Its merchandise categories include apparel and accessories, beauty and household essentials, food and beverage, hardlines, and home furnishings and decor. Most of its stores are larger than 170,000 square feet, offer a variety of general merchandise and a full line of food items comparable to traditional supermarkets. Its digital channels include a wide merchandise and food assortment, including many items found in its stores, along with a complementary assortment sold by the Company and third parties. Its brands include A New Day, Ava & Viv, Cloud Island, Favorite Day, and others. It serves guests at nearly 2,000 stores and at Target.com.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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