Starbucks Reports Significant Sales Growth Under New CEO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 01 2026
0mins
Should l Buy SBUX?
Source: Fool
- Strong Sales Growth: Under the leadership of new CEO Brian Niccol, Starbucks has achieved positive global same-store sales growth for the third consecutive quarter, with a robust 6.2% increase in the second quarter, indicating a positive sales recovery trend.
- Outstanding North American Performance: In its largest market, North America, comparable-store sales surged by 7.1%, with traffic up 4.4% and pricing increasing by 2.6%, demonstrating the effectiveness of the company's market strategies in this region.
- Revenue and Profitability Improvement: Overall revenue jumped 8.8% to $9.53 billion, while adjusted earnings per share (EPS) climbed 22% to $0.50, exceeding analyst expectations, reflecting the company's success in innovation and market demand.
- Operating Margin Challenges: Despite an overall improvement in operating margins, North America's margin fell by 170 basis points to 10.2%, highlighting the ongoing challenges in restoring operating profitability, which may impact the company's future earnings capacity.
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Analyst Views on SBUX
Wall Street analysts forecast SBUX stock price to fall
21 Analyst Rating
12 Buy
7 Hold
2 Sell
Moderate Buy
Current: 104.260
Low
59.00
Averages
96.12
High
115.00
Current: 104.260
Low
59.00
Averages
96.12
High
115.00
About SBUX
Starbucks Corporations is a roaster, marketer, and retailer of specialty coffee globally. Its North America segment includes the United States and Canada. Its International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America, and the Caribbean. Its North America and International segments include both Company-operated and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, Starbucks-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino and Starbucks Doubleshot, foodservice products, and other branded products sold outside the Company-operated and licensed stores. A large portion of its Channel Development business operates under a licensed model of the Global Coffee Alliance with Nestle, while its global ready-to-drink businesses operate under collaborative relationships with PepsiCo, Inc., Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba, Nestle, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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