Samsung Smart Glasses Set to Launch, Challenging Market Leader

Written by Emily J. Thompson, Senior Investment Analyst

Source: CNBC

Updated: 3 days ago

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QCOM+1.78%

META+0.39%

MU+5.14%

Should l Buy QCOM?

Source: CNBC

Market Competition Intensifies: Samsung's upcoming smart glasses will feature an 'eye-level' camera and connect to smartphones, aiming to challenge Meta's Ray-Ban glasses, which hold an 82% global market share, showcasing Samsung's ambition in the wearable tech space.
Deepening Tech Collaboration: Since 2023, Samsung has partnered with Qualcomm and Google to develop the operating system and hardware for mixed-reality technology, with the Galaxy XR headset launched last year, indicating ongoing investment and innovation in the XR sector.
AI Applications Drive Demand: The advancement of AI applications like Google Gemini and ChatGPT has further fueled the market potential for smart glasses, as device makers explore user interaction with AI assistants through glasses, enhancing user experience and functionality.
Clear Industry Goals: Samsung executives stated the aim to launch industry-targeted smart glasses this year, reflecting the company's focus on the smart glasses market and its keen insight into future technology trends.

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Analyst Views on QCOM

Wall Street analysts forecast QCOM stock price to rise

16 Analyst Rating

10 Buy

5 Hold

1 Sell

Moderate Buy

Current: 135.690

Low

165.00

Averages

197.14

High

225.00

Current: 135.690

Low

165.00

Averages

197.14

High

225.00

Wells Fargo

Underweight -> Equal Weight

upgrade

$135 -> $150

2026-02-24

Reason

Wells Fargo

Price Target

$135 -> $150

AI Analysis

2026-02-24

upgrade

Underweight -> Equal Weight

Reason

Wells Fargo upgraded Qualcomm to Equal Weight from Underweight with a price target of $150, up from $135. The firm thinks details on Qualcomm's data center strategy and partnership announcements have the potential to drive a positive sentiment shift in the shares. Wells sees a $5B-$7B per year revenue opportunity for Qualcomm in 2027 and beyond from the company's participation in the $100B-plus AI inference addressable market. The company's data center opportunity is underappreciated at current share levels, the analyst tells investors in a research note.

Loop Capital

Hold

Buy

upgrade

$185

2026-02-24

Reason

Loop Capital

Price Target

$185

2026-02-24

upgrade

Hold

Buy

Reason

Loop Capital upgraded Qualcomm (QCOM) to Buy from Hold with an $185 price target. Year-to-date share price underperformance has been "fueled by a perfect storm of circumstances," but memory chips won't remain in short supply forever and the smartphone market should recover and normalize from the initial shock, the analyst tells investors. By this time next year, Qualcomm's chip shipments to Apple (AAPL) will be on pace to be less than 10% of total revenue and investors will feel more confident in the scenario whereby FY29 Automotive and IoT sales approach or eclipse Handset sales for the first time, signaling a "milestone" in Qualcomm's diversification path, the analyst added.

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About QCOM

Qualcomm Incorporated is engaged in the development and commercialization of foundational technologies for the wireless industry, including third generation (3G), fourth generation (4G) and fifth generation (5G) wireless connectivity, and high-performance and low-power computing, including on-device artificial intelligence. Its segments include Qualcomm CDMA Technologies (QCT), Qualcomm Technology Licensing (QTL) and Qualcomm Strategic Initiatives. QCT develops and supplies integrated circuits and system software based on 3G/4G/5G and other technologies, including radio frequency front-end, digital cockpit and advanced driver assistance and automated driving, Internet of things including consumer electronic devices, industrial devices and edge networking products. QTL grants licenses or otherwise provides rights to use portions of its intellectual property portfolio that includes certain patent rights essential to and/or useful in the manufacture and sale of certain wireless products.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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Trump Administration's New Framework: The Trump administration is reportedly considering a new framework that would require foreign governments to invest in US data centers when exporting advanced AI chips, which could alter the dynamics of the global technology supply chain and impact international competition.
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Qualcomm Unveils AI Strategy at Mobile World Congress

2 days agoYahoo Finance

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Competitive Advantage: CFO and COO Akash Palkhiwala highlighted that Qualcomm's technological edge in edge AI gives it a leading position over competitors like Nvidia, which is expected to drive future market share growth.
Market Insights Shared: The company also shared its outlook on future AI applications, stressing the importance of edge computing in enhancing device intelligence and responsiveness, which may attract more partners and customers.
Expert Insights: Qualcomm's Market Catalysts program provided further expert insights on the latest market actions, bolstering investor confidence in the company's future developments.

Samsung Set to Launch AI-Powered Smart Glasses

3 days agoYahoo Finance

Market Entry: Samsung Electronics has announced the upcoming launch of its first AI-powered smart glasses, marking its entry into the rapidly growing wearable technology market, with a release expected later this year, demonstrating the company's commitment to emerging markets.
Technical Collaboration: The device is being developed in partnership with Qualcomm and Alphabet's Google, focusing on the operating system, chip design, and hardware around mixed-reality technologies, indicating Samsung's strategic positioning in technological innovation.
Functional Features: The smart glasses will feature a built-in camera positioned at eye level and will connect to a smartphone for processing captured information, allowing users to interact with artificial intelligence through voice commands, enhancing user experience and expanding application scenarios.
Competitive Landscape: As interest in wearable AI devices grows rapidly, Samsung's entry is set to intensify market competition, particularly against Meta Platforms, which currently dominates the smart glasses segment, suggesting that Samsung's product could provide new options for consumers.

Intel Signals Sustained Demand for Server Processors Amid AI Boom

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Production Capacity Challenges: Despite the surge in demand, Intel and the broader semiconductor industry are grappling with manufacturing shortages, with some factories operating at or above full capacity, which could impact the company's delivery capabilities and market share.
New Board Appointment: Intel announced the election of Craig H. Barratt as the new independent chair of the board, succeeding Frank D. Yeary, who has served as a director since 2009; this new appointment is expected to bring fresh strategic direction and leadership to the company.
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