Rogers Launches Screen Break National School Program
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 28 2026
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Should l Buy RCI?
Source: Newsfilter
- Healthy Screen Use Advocacy: Rogers launches the Screen Break program in collaboration with athletes to help Canadian students establish healthy screen habits, addressing the alarming average of 5.2 hours of daily phone use among youth, which far exceeds the two-hour limit recommended by the Canadian Paediatric Society.
- Athlete Engagement: Prominent athletes including Trey Yesavage, George Springer, and Connor McDavid participate in the initiative, using social media and events to inspire teens to rethink their relationship with screens and enhance their focus on healthy lifestyles.
- Community Partnerships: Rogers partners with youth organizations to provide grants promoting active living, with YMCA as the first national partner, reflecting the company's commitment to youth health and social responsibility.
- Education and Advocacy: The program encompasses four pillars including parental tools, youth programming, research & partnerships, and education & advocacy, aiming to encourage families to balance screen time through school initiatives and Unplug and Play events, thereby raising awareness of healthy digital habits among teens.
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Analyst Views on RCI
Wall Street analysts forecast RCI stock price to rise
11 Analyst Rating
7 Buy
3 Hold
1 Sell
Moderate Buy
Current: 40.630
Low
35.99
Averages
41.43
High
46.07
Current: 40.630
Low
35.99
Averages
41.43
High
46.07
About RCI
Rogers Communications Inc. is a diversified Canadian communications and media company. The Company operates in three segments: Wireless, Cable, and Media. The wireless segment provides wireless telecommunications operations for Canadian consumers and businesses. The cable segment is engaged in cable telecommunications operations, including Internet, television, and other video, satellite, telephony, and smart home monitoring services for Canadian consumers and businesses, and network connectivity through its fiber network and data center assets to support a range of voice, data, networking, hosting, and cloud-based services for the business, public sector, and carrier wholesale markets. The media segment offers a diversified portfolio of media properties, including sports media and entertainment, television and radio broadcasting, specialty channels, multi-platform shopping, and digital media.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Diversified Financing Instruments: The securities may include debt securities and preferred shares, aimed at meeting the needs of various investors, thereby enhancing the company's capital structure and optimizing financial flexibility.
- Market Reaction Expectations: The market has a positive outlook on Rogers' financing plan, which is expected to attract more investor interest and further enhance the company's competitiveness in the telecommunications sector.
- Future Growth Potential: Through this securities issuance, Rogers Communications will be better positioned to support its future investment projects and strategic developments, particularly in seizing growth opportunities in the rapidly evolving communications market.
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- Sustainability Disclosure: The 2025 annual report continues to embed sustainability and social impact disclosures, reflecting the company's commitment to environmental and social responsibility, aimed at enhancing investor trust and brand image.
- Access Methods: Shareholders can access the annual report electronically via the company website, SEDAR+, and EDGAR, while paper copies are available for free upon request, improving shareholder convenience and information accessibility.
- Company Background: Rogers Communications is a leading communications, sports, and entertainment company in Canada, with shares traded on both the Toronto Stock Exchange and the New York Stock Exchange, highlighting its significant market presence and influence.
See More
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- Event Schedule: The events will take place at NHL venues in Vancouver, Toronto, and Edmonton on March 18, 19, and 30, respectively, providing opportunities for youth to interact with NHL players and engage in skating activities.
- Research Data: A recent study found that Canadian youth aged 11-17 spend an average of 5.2 hours per day on their phones, significantly exceeding the Canadian Paediatric Society's recommended two-hour recreational screen time limit, highlighting the necessity of such events.
- Funding Commitment: Rogers is committing $50 million over the next five years to support four pillars of the Screen Break program, aimed at encouraging youth to balance their screen usage and enhance their physical and mental well-being.
See More
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- Exhibit Launch: The Great Canadian Jersey will be showcased at the Hockey Hall of Fame from March 2 to 23, featuring patches from hockey jerseys across all provinces and territories, garnering significant attention and reflecting the diversity of Canadian hockey culture.
- Community Engagement: The jersey, crafted from jerseys donated by fans nationwide, represents various hockey communities from youth leagues to NHL teams, enhancing fans' sense of belonging and participation in the sport.
- Celebrity Endorsement: Canadian hockey stars like Connor McDavid and Marie-Philip Poulin have modeled the jersey, boosting its visibility and appeal, which is expected to draw more visitors to the exhibit.
- Future Plans: After the exhibit, the jersey will travel to the Aga Khan Museum and the Royal Alberta Museum for further community tours, promoting hockey culture and engaging with more fans.
See More
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- Free Cash Flow Increase: The company reported free cash flow of $1 billion in Q4 2025, up 16% year-over-year, indicating substantial progress in capital management and operational efficiency, which will support future investments and shareholder returns.
- Debt Leverage Improvement: Rogers reduced its debt leverage to 3.9 times, a 0.6 times improvement from the previous year, demonstrating proactive efforts in financial health that provide greater flexibility for future expansion and investments.
- Media Revenue Surge: Media revenue soared to $1.2 billion in Q4 2025, more than doubling from the previous year, indicating successful integration of media and sports assets, which enhances overall profitability and competitive strength.
See More
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- Dividend Payment Timeline: The dividend is payable on April 2, with a record date of March 10 and an ex-dividend date also on March 10, ensuring shareholders receive timely returns and reinforcing the company's relationship with investors.
- Investment Opportunity: According to Seeking Alpha's quantitative rating, Rogers Communications is considered undervalued, indicating a potential market underestimation of its future growth prospects, which may present a good buying opportunity for investors.
- Historical Earnings Data: Historical earnings data for Rogers Communications indicates robust financial performance in the past, laying a foundation for future dividend payments and investment returns, thereby strengthening its position in the competitive telecommunications market.
See More
