Should I Buy RCI? RCI 2026 Analysis

Should You Buy Rogers Communications Inc (RCI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

38.570

1 Day change

6.28%

52 Week Range

40.260

Analysis Updated At

2026/01/26

Rogers Communications Inc (RCI) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 to invest. The company's strong financial performance, recent SwingMax signal, and positive technical indicators support this decision. While there are mixed analyst ratings, the long-term growth potential and positive earnings momentum make it a suitable investment.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. RSI is neutral at 59.232, suggesting no overbought or oversold conditions. The stock is trading near its pivot level of 36.365, with resistance at 37.163 and support at 35.567. Moving averages are converging, indicating a potential trend continuation.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

SwingMax sent an entry signal on 2026-01-20 with a 0.99% price increase since then.
Strong financial performance in Q3 2025, with revenue up 4.27% YoY and net income up 993.92% YoY.
Upcoming earnings report on 2026-01-29 could act as a catalyst.

Neutral/Negative Catalysts

Mixed analyst ratings, with a downgrade from Desjardins to Hold and an Underweight rating from Morgan Stanley.
Gross margin dropped by 11.20% YoY, which could indicate cost pressures.

Financial Performance

In Q3 2025, Rogers Communications reported a 4.27% YoY increase in revenue to $5.35 billion. Net income surged by 993.92% YoY to $5.75 billion, and EPS increased by 983.67% YoY to 10.62. However, gross margin declined by 11.20% YoY to 24.03%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed. Morgan Stanley raised the price target to C$50 but maintained an Underweight rating. Desjardins downgraded the stock to Hold with a C$57 price target. Barclays raised the price target to $36 with an Equal Weight rating, and JPMorgan increased the target to C$62 with an Overweight rating.

11 Analyst Rating

Wall Street analysts forecast RCI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RCI is 41.43 USD with a low forecast of 35.99 USD and a high forecast of 46.07 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

7 Buy

3 Hold

1 Sell

Moderate Buy

Current: 36.290

Low

35.99

Averages

41.43

High

46.07

Current: 36.290

Low

35.99

Averages

41.43

High

46.07

Barclays

Equal Weight

maintain

$36 -> $37

AI Analysis

2026-01-27

New

Reason

Barclays

Price Target

$36 -> $37

AI Analysis

2026-01-27

New

maintain

Equal Weight

Reason

Barclays raised the firm's price target on Rogers Communications to $37 from $36 and keeps an Equal Weight rating on the shares as part of a Q4 preview. The Canadian telecom competitive environment continues to show positive momentum, the analyst tells investors in a research note. However, the firm believes structural headwinds will continue weigh on growth.

Morgan Stanley

Underweight

maintain

$46 -> $50

2025-12-10

Reason

Morgan Stanley

Price Target

$46 -> $50

2025-12-10

maintain

Underweight

Reason

Morgan Stanley raised the firm's price target on Rogers Communications to C$50 from C$46 and keeps an Underweight rating on the shares as part of a telecom and cable services look ahead note on 2026.

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RCI Should I Buy

RCI Should I Buy

Should You Buy Rogers Communications Inc (RCI) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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