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RCI Should I Buy

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Intellectia

Should You Buy Rogers Communications Inc (RCI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
33.360
1 Day change
0.12%
52 Week Range
41.140
Analysis Updated At
2026/04/17
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Rogers Communications Inc (RCI) is not a strong buy at the moment for a beginner investor with a long-term focus. The technical indicators are bearish, options sentiment is neutral, and recent analyst ratings reflect mixed views with some downgrades. While the company's financial performance in Q4 2025 showed strong growth in revenue, net income, and EPS, the lack of positive momentum in trading signals and the absence of significant catalysts make it prudent to hold off on investing in this stock right now.

Technical Analysis

The technical indicators for RCI are bearish. The MACD histogram is negative and contracting, RSI is neutral at 31.682, and moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 32.174) with resistance at R1: 36.38.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
3

Positive Catalysts

  • Strong Q4 2025 financial performance with a 12.61% YoY increase in revenue, 25.99% YoY increase in net income, and 24.04% YoY increase in EPS.

Neutral/Negative Catalysts

  • Recent analyst downgrades and reduced price targets, bearish technical indicators, and no significant trading trends from hedge funds or insiders. Additionally, gross margin dropped by 4.11% YoY in Q4 2025.

Financial Performance

In Q4 2025, Rogers Communications reported strong financial growth: Revenue increased by 12.61% YoY to $6.17 billion, net income rose by 25.99% YoY to $703 million, and EPS increased by 24.04% YoY to 1.29. However, gross margin decreased by 4.11% YoY to 23.77.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are mixed. Canaccord lowered its price target to C$55.50 but maintained a Buy rating. TD Securities downgraded the stock to Hold with a C$56 price target, citing weak Q1 volume and price drivers. JPMorgan lowered its price target to C$63 but kept an Overweight rating. Earlier in January, TD Cowen and Canaccord raised their price targets to C$67 and C$57, respectively, with Buy ratings.

Wall Street analysts forecast RCI stock price to rise
11 Analyst Rating
Wall Street analysts forecast RCI stock price to rise
7 Buy
3 Hold
1 Sell
Moderate Buy
Current: 33.320
sliders
Low
35.99
Averages
41.43
High
46.07
Current: 33.320
sliders
Low
35.99
Averages
41.43
High
46.07
Canaccord
Buy
downgrade
$57
AI Analysis
2026-04-07
Reason
Canaccord
Price Target
$57
AI Analysis
2026-04-07
downgrade
Buy
Reason
Canaccord lowered the firm's price target on Rogers Communications to C$55.50 from C$57 and keeps a Buy rating on the shares.
TD Securities
analyst
Buy
to
Hold
downgrade
$56 -> $56
2026-04-02
Reason
TD Securities
analyst
Price Target
$56 -> $56
2026-04-02
downgrade
Buy
to
Hold
Reason
As previously reported, TD Securities downgraded Rogers Communications (RCI) to Hold from Buy with a C$56 price target, Telus (TU) to Hold from Buy with a C$19 price target, and BCE (BCE) to Hold from Buy with a C$37 price target. The data on key volume and price drivers has been weak throughout Q1 and with bond yields rising, and the "risk" that war-related fears could ease in coming months, the firm believes investors could start focusing more on core pricing and growth fundamentals for these telcos. If either website or in-store pricing reverts back to what is being seen in March, then the firm believes "there could be even further downside risk to our estimates and target prices," says the analyst, who is lowering wireless ARPU growth estimates by 100 basis points versus previous forecasts for each of Rogers, BCE, and Telus across each of the next seven quarters.
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