rhode Launches Exclusive Festival Weekend Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 08 2026
0mins
Should l Buy ELF?
Source: Newsfilter
- Brand Event Debut: rhode is set to host its first exclusive festival event in Indio, California, on April 11, inviting festival-goers and brand friends to celebrate its collaboration with Justin Bieber, showcasing the brand's innovative capabilities and market impact.
- New Product Launch: The event will unveil three new products developed in collaboration with Justin Bieber, including Spotwear hydrocolloid stickers and limited editions of Peptide Lip Treatment and Peptide Eye Prep, further enriching the brand's product line and attracting consumer attention.
- Rich Interactive Experiences: The event will feature various interactive games and experiences, such as a Spotwear-themed balloon pop game and a claw machine sponsored by Cash App, aimed at enhancing brand engagement and fostering consumer loyalty.
- Strategic Partnerships: OBB Media and its content studio Bolded partnered with rhode for strategic sponsorships, ensuring the event's success while showcasing rhode products through collaboration with Sephora, thereby expanding market influence.
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Analyst Views on ELF
Wall Street analysts forecast ELF stock price to rise
15 Analyst Rating
12 Buy
3 Hold
0 Sell
Strong Buy
Current: 69.250
Low
85.00
Averages
112.21
High
136.00
Current: 69.250
Low
85.00
Averages
112.21
High
136.00
About ELF
e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formulas for every eye, lip and face. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company sells its products with retailers in the United States, as well as internationally. It also sells its products online through its own direct e-commerce channels, as well as through other e-commerce Websites.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- RH Furniture Expansion: RH has achieved revenue growth in the furniture sector despite tariffs and market challenges, turning free cash flow positive last year, and plans to expand its luxury furniture market with the introduction of the RH Estates brand, which is expected to become its largest growth and highest-margin business.
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See More
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- e.l.f. Beauty's Growth Potential: e.l.f. Beauty has a forward P/E slightly above 15 times, and despite challenges from consumer spending weakness, its acquisition of the Rhode brand is expected to drive future sales growth, with Rhode achieving over $200 million in sales within three years, indicating substantial market potential.
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- False Financial Reporting: The complaint alleges that e.l.f. Beauty inflated revenue and other financial metrics over multiple quarters, resulting in investor losses when the truth emerged, highlighting significant deficiencies in the company's financial transparency.
- Inventory Issues Escalate: The company incorrectly attributed rising inventory levels to sourcing changes, which were actually due to mismanagement, reflecting a lack of operational efficiency that could undermine future market trust.
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