New Hollywood Casino Set to Open in Aurora
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Should l Buy PENN?
Source: Newsfilter
- New Entertainment Venue Opening: PENN Entertainment announced that the new Hollywood Casino is expected to open on June 24, 2026, with a $360 million investment aimed at enhancing the company's market share in the Chicago area and attracting more visitors.
- Luxury Facility Features: The new casino will include 1,200 gaming positions, a 226-room upscale hotel, a full-service spa, and a 12,000 square foot event center, expected to create approximately 700 new jobs, nearly doubling the existing workforce in Aurora.
- Dining Experience Enhancement: The casino will partner with celebrity chef Giada De Laurentiis to launch Sorella, an Italian-California fusion restaurant offering around 170 seats for indoor and outdoor dining, further elevating customer dining options and overall experience.
- Funding Support Assurance: PENN expects to receive $225 million in funding from Gaming and Leisure Properties, Inc. before the opening, along with an additional $50 million from the City of Aurora, ensuring smooth project progression and enhancing financial stability.
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Analyst Views on PENN
Wall Street analysts forecast PENN stock price to rise
15 Analyst Rating
9 Buy
5 Hold
1 Sell
Moderate Buy
Current: 13.990
Low
14.15
Averages
19.38
High
26.00
Current: 13.990
Low
14.15
Averages
19.38
High
26.00
About PENN
PENN Entertainment, Inc. is a provider of integrated entertainment, sports content, and casino gaming experiences. The Company operates in 28 jurisdictions throughout North America, with a broadly diversified portfolio of casinos, racetracks, and online sports betting and iCasino offerings under brands including Hollywood Casino, L’Auberge, ESPN BET, and theScore BET Sportsbook and Casino. Its segments include Northeast, South, West, Midwest, and Interactive. The Northeast segment includes Ameristar East Chicago, Hollywood Casino at Greektown, and Hollywood Casino Bangor. The South segment includes 1st Jackpot Casino, Ameristar Vicksburg, Boomtown New Orleans, and L’Auberge Baton Rouge. The West segment includes Ameristar Black Hawk, M Resort Spa Casino, and Zia Park Casino. The Midwest segment includes Ameristar Council Bluffs, Hollywood Casino Aurora, and River City Casino. Its Interactive segment includes online sports betting, online casino/iCasino, and social gaming operations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
PENN Entertainment to Release Q1 2026 Financial Results on April 23
- Earnings Release Schedule: PENN Entertainment will announce its Q1 2026 financial results on April 23 at 7:00 a.m. ET, followed by a conference call and webcast at 8:00 a.m., demonstrating the company's commitment to transparency and investor communication.
- Participation Details: The conference call number is 785-424-1699 (conference ID: PENN), with a recommendation for participants to call five minutes in advance to ensure connection, highlighting the company's focus on investor experience.
- Technical Support Information: Participants can access the live call at www.pennentertainment.com, allowing 15 minutes for registration, download, and installation of necessary software, reflecting the company's investment in digital communication.
- Customer Loyalty Program: PENN's PENN Play™ loyalty program boasts over 33 million members, offering unique rewards and experiences that enhance its market competitiveness and customer retention.
See More
NFL Requests Ban on Manipulable Betting Contracts
- Market Regulation: The NFL has sent a letter to prediction market operators requesting the removal of what it deems 'objectionable bets' from their platforms to safeguard the integrity of the games and the interests of participants.
- Manipulability Concerns: The letter outlines examples of event contracts that could be easily manipulated by a single individual, such as whether a kicker will miss a field goal, highlighting the NFL's vigilance regarding these types of wagers.
- Market Participant Dynamics: While the NFL remains cautious about prediction markets, platforms like Kalshi and Polymarket have rapidly emerged in this burgeoning industry, attracting interest from traditional sports betting companies like FanDuel and DraftKings.
- Regulatory Call: NFL executives have stated that the current lack of effective regulation in sports prediction markets necessitates continued engagement with the CFTC to establish essential regulatory frameworks that protect game integrity.
See More
Impact of Sports Betting on Household Finances
- Surge in Betting Expenditure: The American Gaming Association estimates that legal sports betting for this year's NCAA men's and women's basketball tournaments will reach $3.3 billion, marking a 54% increase over the past three years, indicating a rapid rise in sports betting participation, which may strain household financial stability.
- Deteriorating Credit Health: A report from the New York Federal Reserve highlights an increase in credit delinquencies in states with legalized betting, particularly among those under 40, suggesting that gambling may significantly impact young consumers' financial health and lead to higher bankruptcy risks.
- Declining Credit Scores: According to FICO, the national average credit score has dropped to 714, down two points from last year, primarily due to the resumption of student loan and mortgage delinquency reporting, reflecting an overall deterioration in consumer credit health.
- Economic Divergence: While some consumers face worsening credit conditions, FICO also notes a growing number of consumers exhibiting strong credit behaviors at both ends of the scoring spectrum, indicating a K-shaped recovery in the economy, where some borrowers are experiencing increased financial pressure.
See More
Senators Push to Ban Sports Prediction Markets Amid Insider Trading Concerns
- Legislative Proposal: Senators Adam Schiff and John Curtis introduced the Prediction Markets are Gambling Act, aiming to transfer regulatory control of sports betting and casino-style games to states rather than federal agencies, which could significantly alter the existing market structure.
- Insufficient Self-Regulation: Despite Kalshi and Polymarket announcing new rules to restrict relevant individuals from betting on their platforms, Schiff argues that these measures are inadequate, emphasizing the need for stricter oversight to prevent insider trading and market manipulation.
- Market Risk Warning: Schiff cautioned that current regulations fail to effectively address the potential risks of insider trading, particularly with the application of blockchain technology, which could lead to unregulated gambling activities that undermine market fairness.
- Economic Impact Analysis: Research from the Federal Reserve Bank of New York indicates that while only about 3% of the population engages in sports betting post-legalization, overall credit delinquency rises by 0.3 percentage points, highlighting the potential negative impact of widespread gambling on household financial stability.
See More
DraftKings and Flutter Shares Surge Following New Legislation to Prohibit Sports Betting via Prediction Markets
- Gambling Stocks Performance: Gambling stocks experienced an increase in trading on Monday morning.
- Legislative Action: U.S. senators have introduced a bill aimed at banning sports bets through prediction markets.
See More
New Hollywood Casino Set to Open in Aurora
- New Entertainment Venue Opening: PENN Entertainment announced that the new Hollywood Casino is expected to open on June 24, 2026, with a $360 million investment aimed at enhancing the company's market share in the Chicago area and attracting more visitors.
- Luxury Facility Features: The new casino will include 1,200 gaming positions, a 226-room upscale hotel, a full-service spa, and a 12,000 square foot event center, expected to create approximately 700 new jobs, nearly doubling the existing workforce in Aurora.
- Dining Experience Enhancement: The casino will partner with celebrity chef Giada De Laurentiis to launch Sorella, an Italian-California fusion restaurant offering around 170 seats for indoor and outdoor dining, further elevating customer dining options and overall experience.
- Funding Support Assurance: PENN expects to receive $225 million in funding from Gaming and Leisure Properties, Inc. before the opening, along with an additional $50 million from the City of Aurora, ensuring smooth project progression and enhancing financial stability.
See More
PENN Entertainment to Release Q1 2026 Financial Results on April 23
- Earnings Release Schedule: PENN Entertainment will announce its Q1 2026 financial results on April 23 at 7:00 a.m. ET, followed by a conference call and webcast at 8:00 a.m., demonstrating the company's commitment to transparency and investor communication.
- Participation Details: The conference call number is 785-424-1699 (conference ID: PENN), with a recommendation for participants to call five minutes in advance to ensure connection, highlighting the company's focus on investor experience.
- Technical Support Information: Participants can access the live call at www.pennentertainment.com, allowing 15 minutes for registration, download, and installation of necessary software, reflecting the company's investment in digital communication.
- Customer Loyalty Program: PENN's PENN Play™ loyalty program boasts over 33 million members, offering unique rewards and experiences that enhance its market competitiveness and customer retention.
See More
NFL Requests Ban on Manipulable Betting Contracts
- Market Regulation: The NFL has sent a letter to prediction market operators requesting the removal of what it deems 'objectionable bets' from their platforms to safeguard the integrity of the games and the interests of participants.
- Manipulability Concerns: The letter outlines examples of event contracts that could be easily manipulated by a single individual, such as whether a kicker will miss a field goal, highlighting the NFL's vigilance regarding these types of wagers.
- Market Participant Dynamics: While the NFL remains cautious about prediction markets, platforms like Kalshi and Polymarket have rapidly emerged in this burgeoning industry, attracting interest from traditional sports betting companies like FanDuel and DraftKings.
- Regulatory Call: NFL executives have stated that the current lack of effective regulation in sports prediction markets necessitates continued engagement with the CFTC to establish essential regulatory frameworks that protect game integrity.
See More
Impact of Sports Betting on Household Finances
- Surge in Betting Expenditure: The American Gaming Association estimates that legal sports betting for this year's NCAA men's and women's basketball tournaments will reach $3.3 billion, marking a 54% increase over the past three years, indicating a rapid rise in sports betting participation, which may strain household financial stability.
- Deteriorating Credit Health: A report from the New York Federal Reserve highlights an increase in credit delinquencies in states with legalized betting, particularly among those under 40, suggesting that gambling may significantly impact young consumers' financial health and lead to higher bankruptcy risks.
- Declining Credit Scores: According to FICO, the national average credit score has dropped to 714, down two points from last year, primarily due to the resumption of student loan and mortgage delinquency reporting, reflecting an overall deterioration in consumer credit health.
- Economic Divergence: While some consumers face worsening credit conditions, FICO also notes a growing number of consumers exhibiting strong credit behaviors at both ends of the scoring spectrum, indicating a K-shaped recovery in the economy, where some borrowers are experiencing increased financial pressure.
See More
Senators Push to Ban Sports Prediction Markets Amid Insider Trading Concerns
- Legislative Proposal: Senators Adam Schiff and John Curtis introduced the Prediction Markets are Gambling Act, aiming to transfer regulatory control of sports betting and casino-style games to states rather than federal agencies, which could significantly alter the existing market structure.
- Insufficient Self-Regulation: Despite Kalshi and Polymarket announcing new rules to restrict relevant individuals from betting on their platforms, Schiff argues that these measures are inadequate, emphasizing the need for stricter oversight to prevent insider trading and market manipulation.
- Market Risk Warning: Schiff cautioned that current regulations fail to effectively address the potential risks of insider trading, particularly with the application of blockchain technology, which could lead to unregulated gambling activities that undermine market fairness.
- Economic Impact Analysis: Research from the Federal Reserve Bank of New York indicates that while only about 3% of the population engages in sports betting post-legalization, overall credit delinquency rises by 0.3 percentage points, highlighting the potential negative impact of widespread gambling on household financial stability.
See More
DraftKings and Flutter Shares Surge Following New Legislation to Prohibit Sports Betting via Prediction Markets
- Gambling Stocks Performance: Gambling stocks experienced an increase in trading on Monday morning.
- Legislative Action: U.S. senators have introduced a bill aimed at banning sports bets through prediction markets.
See More
New Hollywood Casino Set to Open in Aurora
- New Entertainment Venue Opening: PENN Entertainment announced that the new Hollywood Casino is expected to open on June 24, 2026, with a $360 million investment aimed at enhancing the company's market share in the Chicago area and attracting more visitors.
- Luxury Facility Features: The new casino will include 1,200 gaming positions, a 226-room upscale hotel, a full-service spa, and a 12,000 square foot event center, expected to create approximately 700 new jobs, nearly doubling the existing workforce in Aurora.
- Dining Experience Enhancement: The casino will partner with celebrity chef Giada De Laurentiis to launch Sorella, an Italian-California fusion restaurant offering around 170 seats for indoor and outdoor dining, further elevating customer dining options and overall experience.
- Funding Support Assurance: PENN expects to receive $225 million in funding from Gaming and Leisure Properties, Inc. before the opening, along with an additional $50 million from the City of Aurora, ensuring smooth project progression and enhancing financial stability.
See More
