Etsy's Sales Decline, Management Restructuring
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 04 2026
0mins
Should l Buy ETSY?
Source: NASDAQ.COM
- Sales Decline: Etsy's gross merchandise sales reached $10.5 billion in 2025, reflecting a 4% year-over-year decline and a 14% drop from the record $12.2 billion in 2021, indicating a waning consumer interest in unique handcrafted goods, which negatively impacts market performance.
- Depop Sale Impact: The sale of the secondhand fashion marketplace Depop for $1.2 billion represents a 25% haircut from its acquisition price of over $1.6 billion in 2021, damaging shareholder capital and signaling a strategic shift to refocus on its core marketplace.
- Stable User Base: As of December 31, 2025, Etsy boasts 5.6 million active sellers and 86.5 million active buyers, creating a two-sided platform that, despite sales declines, provides potential support for future recovery due to its large user base.
- Attractive Valuation but Caution Advised: With a price-to-sales ratio of 2.3, 68% below its historical average, Etsy appears undervalued; however, investors should remain cautious and avoid buying until there is a return to consistent revenue and profit growth.
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Analyst Views on ETSY
Wall Street analysts forecast ETSY stock price to rise
26 Analyst Rating
6 Buy
18 Hold
2 Sell
Hold
Current: 59.860
Low
52.00
Averages
67.71
High
80.00
Current: 59.860
Low
52.00
Averages
67.71
High
80.00
About ETSY
Etsy, Inc. operates two-sided online marketplaces that connect buyers and sellers around the world. The Company's primary marketplace, Etsy.com, is the global destination for goods made by independent sellers. In addition to its core Etsy marketplace, its House of Brand consists of Depop Limited (Depop), which is its fashion resale marketplace. Each marketplace primarily operates independently, while benefiting from shared expertise in product development, marketing, technology, and customer support. The Company's top six retail categories on the Etsy marketplace include homewares and home furnishings, jewelry and personal accessories, apparel, craft supplies, paper and party supplies, and toys and games.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Personalized Search Experience: Users can input prompts like “@Etsy Help me find a Mother’s Day gift under $100” to receive relevant listings, enhancing the shopping experience and increasing customer satisfaction.
- Advancement of AI Strategy: This integration is part of Etsy's broader AI strategy aimed at optimizing seller visibility in emerging channels, boosting advertising revenue, and strengthening market competitiveness.
- Positive Market Response: Although Etsy's stock dropped 1.4% on Tuesday, it has gained about 15% year-to-date, with analysts setting a 12-month price target of $71.72, indicating a potential return of 14%, reflecting optimistic market sentiment towards its future growth.
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- Positive Market Reaction: Following the rumors of a potential acquisition, GameStop (GME) shares rose 4% and eBay (EBAY) surged 13% in after-hours trading on Friday, indicating a bullish sentiment among retail investors despite doubts about the deal's feasibility.
- Acquisition Scale Concerns: With eBay valued at approximately $46 billion, three times the size of GameStop, critics argue that a $12 billion company acquiring such a large entity could lead to shareholder dilution or increased debt, raising significant risks for the transaction.
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Etsy Inc. Officer Plans to Sell $5.73 Million in Common Stock via Form 144
Etsy Stock Sale: Etsy Inc. officer Josh Silverman plans to sell 88,350 shares of the company's common stock on May 1, valued at approximately $5.73 million.
Shareholding Reduction: Silverman has reduced his shareholding in Etsy by 201,000 shares since February 2, 2026, with a total value of around $12.55 million.
See More
Etsy Sells Depop for $1.2 Billion to Focus on Marketplace
- Depop Sale: Etsy's sale of its second-hand and vintage clothing business, Depop, for $1.2 billion in cash allows the company to concentrate on its core marketplace, enhancing overall business efficiency and competitive positioning.
- Market Transformation Signals: Etsy's first-quarter results indicate potential positive momentum, as demand for vintage, unique, and personalized items gradually rebounds, laying a foundation for future growth despite ongoing challenges.
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- Geopolitical Impact: Even with persistent geopolitical tensions with Iran, the market demonstrates remarkable resilience, reflecting investor confidence in future economic recovery.
See More
Etsy Integrates with ChatGPT to Enhance Search Capabilities
- App Integration: Etsy announced on Tuesday the integration of its app with ChatGPT, allowing users to search and compare items directly in a conversational manner, marking a significant step in its AI strategy.
- Personalized Search Experience: Users can input prompts like “@Etsy Help me find a Mother’s Day gift under $100” to receive relevant listings, enhancing the shopping experience and increasing customer satisfaction.
- Advancement of AI Strategy: This integration is part of Etsy's broader AI strategy aimed at optimizing seller visibility in emerging channels, boosting advertising revenue, and strengthening market competitiveness.
- Positive Market Response: Although Etsy's stock dropped 1.4% on Tuesday, it has gained about 15% year-to-date, with analysts setting a 12-month price target of $71.72, indicating a potential return of 14%, reflecting optimistic market sentiment towards its future growth.
See More
Casey's General Stores Joins S&P 500, Boosting Market Position
- S&P 500 Inclusion: Casey's General Stores (CASY) officially joined the S&P 500 on April 9, replacing Hologic (HOLX), which is expected to enhance its market visibility and drive stock price appreciation, evidenced by a 7% increase in the past week.
- Strong Financial Performance: In the latest quarter, Casey's reported diluted EPS of $3.49, nearly a 50% year-over-year increase, and EBITDA of $309 million, up 27.5%, showcasing robust revenue growth amid rising gas prices.
- Zoom's Investment Value: Zoom Communications (ZM) invested $51 million in Anthropic in May 2023, with analysts estimating the stake's current value between $2 billion and $4 billion, as Anthropic approaches a valuation of $900 billion, significantly enhancing Zoom's market potential.
- eBay Acquisition Dynamics: eBay (EBAY) shares surged 12% following news of GameStop's acquisition proposal, with CEO Ryan Cohen quietly building a stake, indicating potential for increased market positioning despite the mismatch in company sizes.
See More
GameStop's Bold $56B Takeover Bid for eBay Signals Strategic Shift
- Clear Acquisition Intent: GameStop, valued at nearly $12 billion, has acquired a 5% economic stake in eBay through derivatives and direct ownership, indicating its intent to expand in the digital commerce space.
- Bid Structure Analysis: The proposed offer of $125 per share consists of 50% cash and 50% GameStop common stock, reflecting confidence in eBay's value and future growth potential.
- Market Valuation Comparison: With eBay's market cap at approximately $46 billion, marketplace-led platforms generally trade at higher multiples, highlighting GameStop's strategic direction towards achieving higher valuations.
- Competitive Environment Assessment: Compared to retail-led players like Walmart and Target, eBay's quant rating of 3.33 for profitability and momentum indicates its competitive edge and market attractiveness in the e-commerce sector.
See More
GameStop's eBay Acquisition Faces Retail Doubts
- Positive Market Reaction: Following the rumors of a potential acquisition, GameStop (GME) shares rose 4% and eBay (EBAY) surged 13% in after-hours trading on Friday, indicating a bullish sentiment among retail investors despite doubts about the deal's feasibility.
- Acquisition Scale Concerns: With eBay valued at approximately $46 billion, three times the size of GameStop, critics argue that a $12 billion company acquiring such a large entity could lead to shareholder dilution or increased debt, raising significant risks for the transaction.
- Alternative Acquisition Discussions: As skepticism around the eBay deal grows, some retail traders are suggesting Etsy as a more suitable acquisition target, citing its alignment with GameStop's focus on collectibles and community-centric markets, which may better support Cohen's e-commerce expansion strategy.
- Financial Condition Analysis: GameStop reported a cash reserve of $9 billion as of March, and while it met earnings projections, its revenue continues to decline, indicating challenges in its transformation process, with a potential eBay acquisition possibly exacerbating its financial burdens.
See More
Etsy Inc. Officer Plans to Sell $5.73 Million in Common Stock via Form 144
Etsy Stock Sale: Etsy Inc. officer Josh Silverman plans to sell 88,350 shares of the company's common stock on May 1, valued at approximately $5.73 million.
Shareholding Reduction: Silverman has reduced his shareholding in Etsy by 201,000 shares since February 2, 2026, with a total value of around $12.55 million.
See More
Etsy Sells Depop for $1.2 Billion to Focus on Marketplace
- Depop Sale: Etsy's sale of its second-hand and vintage clothing business, Depop, for $1.2 billion in cash allows the company to concentrate on its core marketplace, enhancing overall business efficiency and competitive positioning.
- Market Transformation Signals: Etsy's first-quarter results indicate potential positive momentum, as demand for vintage, unique, and personalized items gradually rebounds, laying a foundation for future growth despite ongoing challenges.
- Apple's Performance: Following its earnings report, Apple shares rose 4.67% in premarket trading; despite missing iPhone revenue targets, strong sales outlook and overall earnings strength propelled the S&P 500 above the historic 7,200 level, showcasing market resilience.
- Geopolitical Impact: Even with persistent geopolitical tensions with Iran, the market demonstrates remarkable resilience, reflecting investor confidence in future economic recovery.
See More
