Should You Buy ETSY Inc (ETSY) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
ETSY is not a good buy right now for a beginner, long-term investor who is impatient and wants to deploy capital immediately. The stock is in a weakening technical trend (bearish MACD expansion) and is trading below key pivot resistance (~60.7) while both hedge funds and insiders have been increasing selling. While options positioning leans bullish and the price is near support (potential bounce zone), the overall setup is not strong enough to justify an immediate long-term buy today. Best stance: HOLD/avoid new buying until price reclaims the ~$60.7 pivot and momentum improves or you get a clearer post-earnings direction (Feb 24).
Technical Analysis
Price is $57.3 (down -2.46% regular session), sitting just below/around the first support area (S1 ~57.85) and above deeper support (S2 ~56.09). Momentum is bearish: MACD histogram is -0.478 and negatively expanding, which typically signals a continuing downtrend/weakness. RSI(6) is ~31.9, which is near oversold territory (can allow for short bounces), but it is not a confirmed reversal signal by itself. Moving averages are converging (no strong uptrend confirmation). Key levels: resistance/pivot at ~60.70 (a reclaim would improve the trend), resistance above at ~63.55; near-term support at ~57.85 then ~56.09. Near-term pattern stats suggest small downside next week (-0.5%) with a more favorable 1-month skew (+3.77%), but current momentum is still weak.
Analyst Ratings and Price Target Trends
Recent trend: predominantly Neutral/Hold with repeated price-target cuts into late 2025 and Jan 2026 (e.g., Citi 73→60, Jefferies 70→60, Wedbush 72→66, Stifel 65→62, Cantor 64→55). There are still some Bulls (e.g., BTIG Buy with PT cut 81→74; earlier upgrades/raises after Q3 beat), but the near-term direction of Street expectations has been downward.
Wall Street pros: belief in Etsy’s differentiation/unique inventory, AI-driven search/recommendations improving engagement, and a path to re-accelerating GMS; improved profitability profile.
Wall Street cons: macro/consumer pricing pressure risk in 2026, competitive pressure (including AI-enabled shopping shifts), uncertainty around 2026 execution items (e.g., Depop marketing effectiveness, CEO transition), and concerns that investment needs could cap margin expansion.
Influential/political trading check: No recent congress trading data available in the last 90 days.
Wall Street analysts forecast ETSY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ETSY is 67.71 USD with a low forecast of 52 USD and a high forecast of 80 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast ETSY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ETSY is 67.71 USD with a low forecast of 52 USD and a high forecast of 80 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 57.190
Current: 57.190
