Coca-Cola vs Altria: Stock Analysis
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy KO?
Source: Fool
- Coca-Cola's Steady Growth: Coca-Cola continues to expand in the global beverage market, successfully increasing sales of bottled water, juices, and sports drinks despite declining soda consumption, with projected EPS growth of 6.6% CAGR from 2025 to 2028.
- Altria's Business Transformation: Altria accelerates its shift towards smoke-free products through the acquisition of e-cigarette leader NJOY, expecting smoke-free revenue to reach at least $5 billion by 2028, which would account for a quarter of its projected sales, demonstrating adaptability to future market trends.
- Dividend King Status: Both Coca-Cola and Altria are Dividend Kings, with Coca-Cola raising dividends for 64 consecutive years at a yield of 2.65%, while Altria has increased dividends 60 times over 56 years, boasting a yield of 6.25%, showcasing strong dividend performance from both companies.
- Valuation and Investment Choice: Coca-Cola's forward P/E ratio stands at 24, while Altria's is lower at 12, making Altria more attractive in the current market environment due to its lower valuation and higher dividend yield, especially in light of its expanding smoke-free business.
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Analyst Views on KO
Wall Street analysts forecast KO stock price to rise
14 Analyst Rating
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 77.800
Low
71.00
Averages
79.33
High
85.00
Current: 77.800
Low
71.00
Averages
79.33
High
85.00
About KO
The Coca-Cola Company is a beverage company. The Company's segments include Europe, Middle East and Africa (EMEA); Latin America; North America; Asia Pacific, and Bottling Investments. It sells multiple brands across several beverage categories worldwide. Its portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Its water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Its juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara. It operates in two lines of business: concentrate operations and finished product operations. Its concentrate operations sell beverage concentrates, syrups, including fountain syrups, and certain finished beverages to authorized bottling operations. Its finished product operations sell sparkling soft drinks and a variety of other finished beverages.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Organic Revenue Growth: Coca-Cola achieved a 5% year-over-year organic revenue growth in both Q4 and the full year of 2025, demonstrating resilience amid pressures from lower-income consumers, which bolsters investor confidence in future growth prospects.
- Optimistic Cash Flow Forecast: Management anticipates a 7% year-over-year increase in free cash flow for 2026, reaching approximately $12.2 billion, providing a solid foundation for ongoing dividend payments and future investments, thereby reinforcing its market position.
- Operational Efficiency Improvement: Despite a 32% year-over-year decline in Q4 operating income, the comparable currency-neutral operating income surged by 13%, particularly in North America where the operating margin hit 30% for the first time, showcasing effective cost management strategies.
- Stable Dividend Yield: Coca-Cola's current dividend yield stands at 2.7%, and with a conservative payout ratio of 67%, the company presents a strong balance between stable returns and ongoing growth, appealing to investors seeking defensive investment options.
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- Significant Earnings Growth: Coca-Cola's organic revenue grew by 5% year-over-year in Q4 2025, demonstrating resilience amid pressure from lower-income consumers, which bolstered investor confidence in its premium valuation.
- Strong Cash Flow: The company reported free cash flow of $11.4 billion for the full year, reflecting effective cost management and ongoing organic growth, further solidifying its financial health.
- Future Growth Expectations: Management anticipates organic revenue growth of 4% to 5% in 2026, alongside a projected 5% to 6% increase in comparable currency-neutral earnings per share, providing a robust growth outlook for investors.
- Dividend Appeal: With a dividend yield of 2.7% and a conservative payout ratio of 67%, Coca-Cola remains attractive in the current high-valuation environment, appealing to investors seeking stable income.
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- Long-Term Holdings: Berkshire Hathaway has held American Express stock since 1964 and Coca-Cola since 1988, demonstrating the company's long-term trust and strategic vision for these two firms over nearly 40 years.
- Significant Dividend Income: In 2025, Berkshire received $816 million in dividends from Coca-Cola and $479 million from American Express, indicating that these investments are not only stable but also growing, enhancing the company's cash flow and financial flexibility.
- Cost Basis Yield: With a cost basis of $3.25 per share for Coca-Cola and an annual dividend of $2.12, Berkshire enjoys a yield of 65%, while American Express has a cost basis of $8.60 and a dividend of $3.80, yielding 44%, showcasing the substantial financial returns from long-term holdings.
- Strategic Portfolio: New CEO Abel emphasized that Coca-Cola, American Express, Apple, and Moody's are core investments for Berkshire, expected to compound over time, with dividend income providing crucial funding for future acquisitions and operations.
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- Cash Reserve Status: Berkshire Hathaway ended 2025 with a cash reserve of $373.3 billion, down from $381.6 billion in Q3, yet still demonstrating strong financial strength, indicating the company's resilience amid market fluctuations.
- Stock Trading Dynamics: The company has been a net seller for the 13th consecutive quarter, primarily raising funds through sales of Apple and Bank of America stocks, reflecting its ongoing focus on these core holdings and risk management strategies.
- Buyback Strategy Adjustment: Although the company has not repurchased shares for six straight quarters, it began buying back stock earlier this month, indicating a reassessment of current stock prices, particularly as the price-to-book ratio has decreased from 1.8 to 1.4.
- CEO Strategic Outlook: New CEO Abel emphasized patience in managing the cash reserves in his annual letter, stating the need for disciplined investment timing while also highlighting the importance of risk management beyond its large insurance operations.
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- Cash Reserve Status: Berkshire ended 2025 with a cash reserve of $373.3 billion, down from $381.6 billion in Q3, yet still demonstrating strong financial strength that allows for flexibility in future investment opportunities.
- Stock Trading Strategy: The company has been a net seller for the 13th consecutive quarter, primarily raising funds through sales of Apple and Bank of America stocks, indicating a cautious approach to these holdings, while Apple remains its largest investment, reflecting stability in its long-term investment strategy.
- Stock Buyback Decision: Berkshire has not repurchased any shares for six consecutive quarters, although it has recently begun to reconsider its buyback strategy, indicating a more cautious approach to assessing the intrinsic value of its stock, especially with the current P/B ratio at 1.4.
- Impact of Management Changes: New CEO Abel emphasizes the importance of patience and risk management, and while investors express frustration over the company's inaction, he believes that maintaining discipline and a prudent investment strategy is wise in a rapidly evolving technological landscape.
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- Coca-Cola's Steady Growth: Coca-Cola continues to expand in the global beverage market, successfully increasing sales of bottled water, juices, and sports drinks despite declining soda consumption, with projected EPS growth of 6.6% CAGR from 2025 to 2028.
- Altria's Business Transformation: Altria accelerates its shift towards smoke-free products through the acquisition of e-cigarette leader NJOY, expecting smoke-free revenue to reach at least $5 billion by 2028, which would account for a quarter of its projected sales, demonstrating adaptability to future market trends.
- Dividend King Status: Both Coca-Cola and Altria are Dividend Kings, with Coca-Cola raising dividends for 64 consecutive years at a yield of 2.65%, while Altria has increased dividends 60 times over 56 years, boasting a yield of 6.25%, showcasing strong dividend performance from both companies.
- Valuation and Investment Choice: Coca-Cola's forward P/E ratio stands at 24, while Altria's is lower at 12, making Altria more attractive in the current market environment due to its lower valuation and higher dividend yield, especially in light of its expanding smoke-free business.
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