Celsius Energy Drink Market Share Grows Significantly
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 20 2026
0mins
Should l Buy CELH?
Source: stocktwits
- Market Share Growth: Celsius's energy drinks now represent 20% of liquid refreshment beverage sales, up approximately 14% from five years ago, indicating a strong consumer shift towards health-conscious options and reinforcing Celsius's position in a rapidly growing market.
- Significant Stock Surge: Celsius shares soared 74% in 2025 following the acquisition of energy drink brand Alani Nu, and after the CAGNY conference, the stock jumped over 8% in after-hours trading, reflecting investor optimism about the company's growth prospects.
- Retail Strategy Optimization: By expanding its product assortment, Celsius has increased shelf space by over 25% and cooler placements, with a 6% rise in sales velocity, demonstrating strong retail execution and positive outcomes for the company.
- Investor Sentiment Shift: Retail sentiment on Celsius shifted from 'bearish' to 'bullish' according to Stocktwits data, with message volumes surging 224% in the last 24 hours, indicating strong market confidence in Celsius's future performance.
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Analyst Views on CELH
Wall Street analysts forecast CELH stock price to rise
17 Analyst Rating
14 Buy
2 Hold
1 Sell
Strong Buy
Current: 34.330
Low
45.00
Averages
62.85
High
80.00
Current: 34.330
Low
45.00
Averages
62.85
High
80.00
About CELH
Celsius Holdings, Inc. is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks to a range of consumers. The Company's flagship asset, CELSIUS, is marketed as a lifestyle and energy drink. This product line comes in two versions: a ready-to-drink form and an on-the-go powder form. It also offers a new CELSIUS Essentials line, available in 16-ounce cans and a Hydration line of zero-sugar powders that are infused with electrolytes and are available in a variety of fruit-forward flavors. Celsius products are offered in retail channels across the United States, including conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce platforms. Its product's formulation includes ingredients and supplements such as green tea (EGCG), ginger (from the root), calcium, chromium, B vitamins and vitamin C. The Company's product portfolio also includes the health and wellness brand Alani Nu.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Long-term Investment Returns: Although Celsius is down 25.5% year-to-date, investors who bought $1,000 worth of shares five years ago would now see their investment worth $2,220, demonstrating potential long-term gains despite short-term challenges.
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- Market Potential: The international expansion of Celsius could attract more consumers, especially as health beverages gain popularity, potentially driving sales growth and enhancing brand recognition.
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See More
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- Surging Oil Prices: The ongoing Iran war has led to a significant increase in global oil prices, with approximately 20% of the world's oil passing through the Strait of Hormuz, resulting in an overall market decline and expected long-term economic impacts.
- Extended Rebuilding Timeline: The reconstruction of LNG assets is projected to take 3-5 years, and if the conflict persists, this timeline may extend further, posing greater challenges to the global economy.
- Supply Chain Complexity: The current issues are more complex than mere supply shortages, particularly with Qatar's LNG facilities damaged, leading to uncertain recovery times that could affect production across multiple industries.
- Investor Sentiment Deterioration: The S&P 500 has dropped about 4% year-to-date, with the fear and greed index falling to 17, indicating a heightened fear among investors regarding future market conditions, which may lead to increased market volatility.
See More
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- Rating Upgrade Impact: Deutsche Bank upgraded Celsius from Hold to Buy, citing a recent 33% stock decline as an overreaction to new competition, with Costco expected to account for only 10% of 2025 sales, thereby boosting market confidence in the stock.
- Price Target Adjustment: Despite the upgrade, Deutsche Bank lowered its price target from $56 to $44, reflecting a cautious stance on market competition, while TD Cowen reiterated a Buy rating, viewing the recent pullback as excessive.
- Market Volatility: Celsius shares have experienced 25 moves greater than 5% over the past year, and today's rise indicates that the market considers this news significant, though it does not fundamentally alter perceptions of the business, highlighting investor caution.
- Long-term Investment Returns: Although Celsius is down 25.5% year-to-date, investors who bought $1,000 worth of shares five years ago would now see their investment worth $2,220, demonstrating potential long-term gains despite short-term challenges.
See More
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- Market Opening Outlook: The S&P 500 is set for a higher open as President Trump signals progress in U.S.-Iran war talks, reflecting investor optimism despite typically rising oil prices dragging down stocks, indicating a potential shift in market sentiment.
- S&P 500 Performance Review: The S&P 500 has faced nearly a 6% decline in March, marking its fifth consecutive weekly loss, yet it narrowly avoids entering correction territory, with upcoming job reports expected to provide insights into economic health.
- Meta Platforms Investment Advice: Morgan Stanley recommends buying Meta Platforms, asserting that sentiment has bottomed out, and despite the company facing two litigation losses last week that impacted stock prices, early trading shows a slight recovery, indicating renewed investor confidence.
- Oracle's Positive Outlook: Bernstein analysts view Oracle's cloud and database sectors as potential AI winners, setting a price target of $319, which is more than double Friday's closing price of nearly $140, reflecting strong market confidence in its growth prospects.
See More
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- HSBC Bullish on Carnival: HSBC upgrades Carnival from Hold to Buy, asserting that the current share price undervalues the resilience of experience-led demand, which is likely to improve the company's market performance in the near future.
- Morgan Stanley Reiterates Meta: Morgan Stanley lowers its price target for Meta from $825 to $775 but maintains it as a top investment idea, suggesting that market sentiment has bottomed out, making it an opportune time to buy.
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Target Price Adjustment: The company has reduced its target price from $56 to $44.
See More
Celsius Begins Early Stages of International Expansion
- International Expansion: Celsius is in the early stages of its international expansion, indicating the company's commitment to global markets, which may lay the groundwork for future growth despite the lack of specific details on markets and strategies.
- Stock Performance: As of the afternoon of March 27, 2026, Celsius's stock price stood at $4.41, reflecting the market's initial reaction to its expansion plans, with increasing investor interest despite being in the early stages.
- Market Potential: The international expansion of Celsius could attract more consumers, especially as health beverages gain popularity, potentially driving sales growth and enhancing brand recognition.
- Strategic Implications: By entering international markets, Celsius not only diversifies its revenue streams but also strengthens its competitive position in the global beverage industry, further solidifying its market presence.
See More
