CELH Should I Buy
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Celsius Holdings Inc (CELH) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. Despite recent price declines due to Costco's private label energy drink launch, analysts believe the selloff is overdone and maintain strong buy ratings with price targets significantly above the current price. The company's robust revenue growth, strong brand loyalty, and positive long-term outlook outweigh short-term risks.
The stock is currently in a bearish trend with MACD negatively expanding (-0.825), RSI indicating oversold conditions (16.855), and bearish moving averages (SMA_200 > SMA_20 > SMA_5). Key support is at $36.472, and resistance is at $44.937. The oversold RSI suggests a potential rebound opportunity.
Analysts maintain strong buy ratings with price targets ranging from $56 to $85, citing overreaction to Costco's private label launch.
Strong revenue growth of 117% YoY in Q4 2025, driven by North American sales and a strategic partnership with PepsiCo.
Long-term growth potential in the energy drink market, with private label competitors historically struggling to gain significant market share.
Recent price decline due to Costco's Kirkland Signature energy drink launch, which mimics Celsius's product.
Decrease in net income (-138.81% YoY) and EPS (-130% YoY) in Q4 2025, along with a drop in gross margin (-5.58% YoY).
Bearish technical indicators and potential short-term downside risk.
In Q4 2025, Celsius reported a 117.23% YoY revenue increase to $721.63M, driven by strong North American sales and strategic partnerships. However, net income dropped to $9.14M (-138.81% YoY), EPS fell to $0.03 (-130% YoY), and gross margin declined to 47.37% (-5.58% YoY).
Analysts maintain a positive outlook on CELH with buy ratings and price targets ranging from $56 to $85. They believe the recent selloff is overdone and cite strong brand loyalty, distribution tailwinds, and limited impact from Costco's private label launch as reasons for optimism.
