Should I Buy CELH? CELH 2026 Analysis

Should You Buy Celsius Holdings Inc (CELH) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

53.370

1 Day change

-1.00%

52 Week Range

66.740

Analysis Updated At

2026/01/29

Celsius Holdings Inc (CELH) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company shows strong revenue growth and positive analyst sentiment, the current technical indicators, mixed analyst price target adjustments, and lack of significant positive catalysts suggest that waiting for a clearer entry point might be prudent. The investor's impatience and unwillingness to wait for optimal entry points make this stock less suitable for immediate purchase.

Technical Analysis

The MACD is negative and expanding, suggesting bearish momentum. RSI is neutral at 43.258, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). However, the stock is trading near its support level (S1: 53.312), indicating potential downside risk. Pivot resistance levels (R1: 57.128, R2: 58.307) are far from the current price, suggesting limited upward momentum in the short term.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

The low put-call ratios indicate bullish sentiment in the options market, but this alone is not sufficient to justify a buy decision.

Technical Summary

Sell

Buy

Positive Catalysts

Strong revenue growth in Q3 2025 (up 172.85% YoY).
Analysts from BNP Paribas and Needham have named CELH as a top pick for 2026 with price targets of $67 and $70, respectively.
Gross margin improvement to 51.34%.

Neutral/Negative Catalysts

Mixed analyst price target adjustments, with some firms lowering targets due to integration challenges and cautious outlooks.
Negative MACD and lack of strong technical momentum.
No significant news or congress trading data to act as a catalyst.
The stock's post-market decline (-0.40%) and proximity to support levels indicate potential downside risk.

Financial Performance

In Q3 2025, Celsius reported revenue of $725.1M, up 172.85% YoY, and net income improved significantly to -$70.67M (up 12,587.79% YoY). EPS remained flat at -0.27. Gross margin increased to 51.34%, showing operational efficiency improvements. Despite strong revenue growth, the company remains unprofitable.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. Positive ratings include BNP Paribas and Needham naming CELH as a top pick for 2026 with price targets of $67 and $70. However, firms like BofA and Roth Capital have lowered their price targets due to integration challenges and temporary headwinds. The consensus leans towards long-term growth potential but acknowledges short-term risks.

17 Analyst Rating

Wall Street analysts forecast CELH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CELH is 62.85 USD with a low forecast of 45 USD and a high forecast of 80 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

14 Buy

2 Hold

1 Sell

Strong Buy

Current: 53.910

Low

Averages

62.85

High

Current: 53.910

Low

Averages

62.85

High

BNP Paribas

Outperform

maintain

$67

AI Analysis

2026-01-16

Reason

BNP Paribas

Price Target

$67

AI Analysis

2026-01-16

maintain

Outperform

Reason

BNP Paribas named Celsius (CELH) as a Top Pick as part of the firm's beverage group look ahead note for the year. The firm has an Outperform rating on Celsius with a $67 price target.

Needham

Gerald Pascarelli

Buy

maintain

$70

2026-01-07

Reason

Needham

Gerald Pascarelli

Price Target

$70

2026-01-07

maintain

Buy

Reason

Needham analyst Gerald Pascarelli named Celsius as its 2026 Top Pick. The firm, which has a Buy rating and $70 price target on the shares, thinks the stock is positioned to benefit from continued energy drink category strength, and with the Alani transition now largely complete, this should result in incremental distribution opportunities, which should build over the course of the year.

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CELH Should I Buy

CELH Should I Buy

Should You Buy Celsius Holdings Inc (CELH) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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