CELH Should I Buy
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Celsius Holdings Inc (CELH) is not a strong buy at the moment for a beginner, long-term investor with $50,000-$100,000 available for investment. While the company has shown impressive revenue growth driven by acquisitions, its core brand growth has slowed, and its recent financial performance indicates declining profitability. Additionally, technical indicators suggest a bearish trend, and there are no strong trading signals or significant positive catalysts to justify immediate entry. Holding off for a more favorable entry point or additional positive developments would be prudent.
The MACD histogram is negative and expanding, indicating bearish momentum. RSI is at 27.816, suggesting the stock is approaching oversold territory but not yet signaling a reversal. Moving averages are converging, showing no clear trend. The stock is trading below its key pivot level of 50.717, with support at 44.724 and resistance at 56.711. Overall, the technical indicators suggest a bearish trend.
Analysts have raised price targets significantly, with several maintaining Buy or Outperform ratings.
The company reported a 117% YoY revenue increase in Q4 2025, driven by the acquisition of Alani Nu.
Plans to expand international market presence and increase shelf space could drive future growth.
Core Celsius brand growth has slowed to 7.5%, and Celsius brand sales declined 7.7% in Q4
Net income dropped by 138.81% YoY, and EPS fell by 130%.
Gross margin decreased to 47.37%, down 5.58% YoY, indicating potential cost pressures.
The stock is trading at 34 times 2026 analyst estimates, which may be considered overvalued given the profitability decline.
In Q4 2025, revenue increased by 117.23% YoY to $721.6 million, driven by acquisitions. However, net income dropped by 138.81% YoY to $9.1 million, and EPS fell by 130% to $0.03. Gross margin decreased to 47.37%, down 5.58% YoY, reflecting declining profitability.
Analysts are generally positive on CELH, with multiple firms raising price targets and maintaining Buy or Outperform ratings. The highest price target is $85, and the lowest is $56. Analysts cite strong revenue growth from acquisitions and positive outlooks for 2026 as key drivers for their ratings.
