JPMorgan believes the Celsius' current valuation provides an attractive entry point. The company's near-term headwinds, driven by its optimization efforts, should position the brand for a better medium to longer term, the analyst tells investors in a research note. JPMorgan believes Celsius' 20% market share of the "secularly growing" energy drinks category and improving margins offer an attractive entry point "for investors that can look through near-term noise." The firm keeps an Overweight rating on the shares.
