The chart below shows how CELH performed 10 days before and after its earnings report, based on data from the past quarters. Typically, CELH sees a -2.88% change in stock price 10 days leading up to the earnings, and a +14.94% change 10 days following the report. On the earnings day itself, the stock moves by -0.16%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
Celsius Holdings reported record second quarter 2024 financial results with total revenue increasing by 23% year-over-year to $402 million, and first half revenue growing by 29% to $757.7 million.
International revenue saw a strong 30% increase in the second quarter to $19.6 million, reflecting improved velocity and brand awareness.
Celsius achieved significant shelf space gains during shelf resets, increasing average SKUs sold per store by more than 35% and 43% in the convenience channel.
Celsius is a clear category growth leader, contributing 47% of all category growth in the quarter. Despite pressures from systematic category growth and increased competition, Celsius grew at a rate 10 times higher than the category growth rate.
Market share stabilized and there are plans in place to recapture lost share and regain momentum for the upcoming quarters.
The company continues to drive innovation with the launch of three new CELSIUS flavors and new product entries like CELSIUS On The Go powders. This innovation is key to attracting new consumers and expanding their market presence.
The company has plans for new innovation, channel expansions, international growth opportunities, and new partnerships in the pipeline for 2025.
Celsius has seen strong growth in non-track channels including club, e-commerce, and foodservice, contributing to overall revenue growth.
Club sales increased by 30% to $88 million in the second quarter, and Amazon sales grew by 41% to $39.9 million year-over-year.
The company showed financial strength and operational efficiency with improved gross profit margins of 52% of revenues and lower costs in areas like freight and raw materials.
Net income increased by 55% to $80 million in the second quarter, and by 70% to $158 million for the first half of 2024, demonstrating solid financial performance.
Negative
The energy drink category experienced systematic and unanticipated growth pressure in the second quarter, impacting the overall growth trajectory of the category.
Same-store sales of convenience chains were down more than 4% in the recent period, contributing to the slowdown in the energy drink category.
Competition within the energy category has intensified, particularly in the sugar-free sector, where Celsius is the second-largest brand. This increased competition is adding pressure to the business.
Macro-economic factors, delayed resets, and programs, along with increased competition, applied significant pressure to the business in the second quarter.
Despite pressure, Celsius still grew at a rate of 10 times the category growth rate in the second quarter. The company is actively working to recapture lost share and regain growth momentum.
The impact of inventory movements in mid-June was estimated to be approximately $20 million to $30 million, affecting revenue in the quarter.
Category softened in Q2, impacting growth trajectory. As a result, the company continues to drive the category through innovation and bringing new consumers to the channel.
Some shifting among channels was noted, leading to a more holistic view of consumer purchasing habits and patterns.
The company expects macroeconomic forces to continue impacting the category in the foreseeable future.
While international revenue increased, the category faced increased competition, impacting overall performance.
Celsius Holdings, Inc. (CELH) Q2 2024 Earnings Call Transcript
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