Booking Holdings Shows Strong Future Growth Potential
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 27 2026
0mins
Should l Buy BKNG?
Source: NASDAQ.COM
- Industry Growth Outlook: According to Technavio, the travel industry is projected to achieve an 11.1% CAGR through 2028, positioning Booking Holdings to benefit from this robust market trend, thereby enhancing its market share and profitability.
- Financial Performance Comparison: While Airbnb's stock rose approximately 23% over the past year, Booking Holdings reported a 13% revenue growth in FY 2025, with Q4 showing a 16% year-over-year increase, indicating its strong fundamentals and ongoing profitability.
- Valuation Advantage: Booking's forward P/E ratio stands at 17.8, lower than Airbnb's 27.6, and its PEG ratio of 0.79 suggests undervaluation, potentially offering investors higher returns.
- Optimistic Future Outlook: Booking anticipates Q1 2026 revenue growth of 14% to 16% year-over-year, with full-year growth expected in the low double digits, reflecting the company's confidence and potential for sustained growth in the coming years.
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Analyst Views on BKNG
Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 154.480
Low
5407
Averages
6153
High
6850
Current: 154.480
Low
5407
Averages
6153
High
6850
About BKNG
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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