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BKNG Should I Buy

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Intellectia

Should You Buy Booking Holdings Inc (BKNG) Today? Analysis, Price Targets, and 2026 Outlook.

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Growth

Profitability

Efficiency

Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
Wall Street analysts forecast BKNG stock price to rise
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 171.280
sliders
Low
5407
Averages
6153
High
6850
Current: 171.280
sliders
Low
5407
Averages
6153
High
6850
Argus
John Staszak
Buy
maintain
$188 -> $205
AI Analysis
2026-04-30
Reason
Argus
John Staszak
Price Target
$188 -> $205
AI Analysis
2026-04-30
maintain
Buy
Reason
Argus analyst John Staszak raised the firm's price target on Booking Holdings to $205 from $188 and keeps a Buy rating on the shares. The company's Q1 results topped estimates, posting strong margins, while its "solid though conservative" guidance is implying that its business remains strong, the analyst tells investors in a research note.
DA Davidson
Buy
downgrade
$240 -> $230
2026-04-29
Reason
DA Davidson
Price Target
$240 -> $230
2026-04-29
downgrade
Buy
Reason
DA Davidson lowered the firm's price target on Booking Holdings to $230 from $240 but keeps a Buy rating on the shares. Despite the impact of the conflict in the Middle East flaring up in late Q1, impacting Middle East inbound and outbound travel, Booking was still able to post generally solid Q1 results, the analyst tells investors in a research note. Beyond the Middle East-related headwinds, the company is not yet seeing broader contagion of related impacts on underlying travel demand outside of the affected geographies, the firm added.
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