BKNG PE Ratio & Valuation,Is BKNG Overvalued — Intellectia
BKNG Relative Valuation
BKNG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, BKNG is overvalued; if below, it's undervalued.
Historical Valuation
Booking Holdings Inc(BKNG) is now in theFairzone, suggesting that its currentforward PEratio of20.60is consideredFairlycompared with the five-year average of24.54.The fair price ofBooking Holdings Inc(BKNG)is between4300.79to8580.94according to relative valuation methord.
Relative Value
Fair Zone
4300.79-8580.94
Current Price：5301.64
Fair
20.60
PE
1Y
3Y
5Y
Trailing
Forward
15.92
EV/EBITDA
Booking Holdings Inc. (BKNG) has a current EV/EBITDA of 15.92. The 5-year average EV/EBITDA is 17.75. The thresholds are as follows: Strongly Undervalued below 5.99, Undervalued between 5.99 and 11.87, Fairly Valued between 23.63 and 11.87, Overvalued between 23.63 and 29.51, and Strongly Overvalued above 29.51. The current Forward EV/EBITDA of 15.92 falls within the Historic Trend Line -Fairly Valued range.
17.10
EV/EBIT
Booking Holdings Inc. (BKNG) has a current EV/EBIT of 17.10. The 5-year average EV/EBIT is 19.83. The thresholds are as follows: Strongly Undervalued below 3.97, Undervalued between 3.97 and 11.90, Fairly Valued between 27.76 and 11.90, Overvalued between 27.76 and 35.69, and Strongly Overvalued above 35.69. The current Forward EV/EBIT of 17.10 falls within the Historic Trend Line -Fairly Valued range.
5.99
PS
Booking Holdings Inc. (BKNG) has a current PS of 5.99. The 5-year average PS is 5.81. The thresholds are as follows: Strongly Undervalued below 3.05, Undervalued between 3.05 and 4.43, Fairly Valued between 7.19 and 4.43, Overvalued between 7.19 and 8.57, and Strongly Overvalued above 8.57. The current Forward PS of 5.99 falls within the Historic Trend Line -Fairly Valued range.
17.64
P/OCF
Booking Holdings Inc. (BKNG) has a current P/OCF of 17.64. The 5-year average P/OCF is 21.03. The thresholds are as follows: Strongly Undervalued below 7.11, Undervalued between 7.11 and 14.07, Fairly Valued between 28.00 and 14.07, Overvalued between 28.00 and 34.96, and Strongly Overvalued above 34.96. The current Forward P/OCF of 17.64 falls within the Historic Trend Line -Fairly Valued range.
17.83
P/FCF
Booking Holdings Inc. (BKNG) has a current P/FCF of 17.83. The 5-year average P/FCF is 23.73. The thresholds are as follows: Strongly Undervalued below 2.19, Undervalued between 2.19 and 12.96, Fairly Valued between 34.50 and 12.96, Overvalued between 34.50 and 45.27, and Strongly Overvalued above 45.27. The current Forward P/FCF of 17.83 falls within the Historic Trend Line -Fairly Valued range.
Booking Holdings Inc (BKNG) has a current Price-to-Book (P/B) ratio of -36.17. Compared to its 3-year average P/B ratio of -41.31 , the current P/B ratio is approximately -12.42% higher. Relative to its 5-year average P/B ratio of -17.03, the current P/B ratio is about 112.40% higher. Booking Holdings Inc (BKNG) has a Forward Free Cash Flow (FCF) yield of approximately 4.87%. Compared to its 3-year average FCF yield of 5.83%, the current FCF yield is approximately -16.49% lower. Relative to its 5-year average FCF yield of 4.65% , the current FCF yield is about 4.53% lower.
-36.17
P/B
Median3y
-41.31
Median5y
-17.03
4.87
FCF Yield
Median3y
5.83
Median5y
4.65
Competitors Valuation Multiple
The average P/S ratio for BKNG's competitors is 4.20, providing a benchmark for relative valuation. Booking Holdings Inc Corp (BKNG) exhibits a P/S ratio of 5.99, which is 42.67% above the industry average. Given its robust revenue growth of 12.68%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
Revenue Growth
Market Cap
Performance Decomposition
1Y
3Y
5Y
Market capitalization of BKNG increased by 6.71% over the past 1 year. The primary factor behind the change was an increase in Revenue Growth from 7.99B to 9.01B.
The secondary factor is the P/E Change, contributed -2.86%to the performance.
Overall, the performance of BKNG in the past 1 year is driven by Revenue Growth. Which is more sustainable.
Is Booking Holdings Inc (BKNG) currently overvalued or undervalued?
Booking Holdings Inc(BKNG)is now in theFairzone, suggesting that its currentforward PEratio of 20.60is consideredFairlycompared with the five-year average of24.54.The fair price of Booking Holdings Inc(BKNG)is between4300.79to8580.94according to relative valuation methord.
What is Booking Holdings Inc (BKNG) fair value?
BKNG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Booking Holdings Inc (BKNG) is between 4300.79to8580.94 according to relative valuation methord.
How does BKNG's valuation metrics compare to the industry average?
The average P/S ratio for BKNG's competitors is 4.20, providing a benchmark for relative valuation. Booking Holdings Inc Corp (BKNG) exhibits a P/S ratio of 5.99, which is 42.67% above the industry average. Given its robust revenue growth of 12.68%, this premium appears unsustainable.
What is the current P/B ratio for Booking Holdings Inc (BKNG) as of Dec 15 2025?
As of Dec 15 2025, Booking Holdings Inc (BKNG) has a P/B ratio of -36.17. This indicates that the market values BKNG at -36.17 times its book value.
What is the current FCF Yield for Booking Holdings Inc (BKNG) as of Dec 15 2025?
As of Dec 15 2025, Booking Holdings Inc (BKNG) has a FCF Yield of 4.87%. This means that for every dollar of Booking Holdings Inc’s market capitalization, the company generates 4.87 cents in free cash flow.
What is the current Forward P/E ratio for Booking Holdings Inc (BKNG) as of Dec 15 2025?
As of Dec 15 2025, Booking Holdings Inc (BKNG) has a Forward P/E ratio of 20.60. This means the market is willing to pay $20.60 for every dollar of Booking Holdings Inc’s expected earnings over the next 12 months.
What is the current Forward P/S ratio for Booking Holdings Inc (BKNG) as of Dec 15 2025?
As of Dec 15 2025, Booking Holdings Inc (BKNG) has a Forward P/S ratio of 5.99. This means the market is valuing BKNG at $5.99 for every dollar of expected revenue over the next 12 months.
