stocks logo

BKNG Valuation

Booking Holdings Inc
$
5678.750
+46.48(0.825%)1D
  • Overview
  • Forecast
  • Valuation
  • Earnings

BKNG Relative Valuation

BKNG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, BKNG is overvalued; if below, it's undervalued.

Historical Valuation

Booking Holdings Inc (BKNG) is now in the Fair zone, suggesting that its current forward PE ratio of 25.49 is considered Fairly compared with the five-year average of 26.96. The fair price of Booking Holdings Inc (BKNG) is between 3673.18 to 8190.85 according to relative valuation methord.
Relative Value
Fair Zone
3673.18-8190.85
Current Price:5632.27
Fair
25.67
PE
1Y
3Y
5Y
Trailing
Forward
19.41
EV/EBITDA
Booking Holdings Inc. (BKNG) has a current EV/EBITDA of 19.41. The 5-year average EV/EBITDA is 19.23. The thresholds are as follows: Strongly Undervalued below 4.15, Undervalued between 4.15 and 11.69, Fairly Valued between 26.77 and 11.69, Overvalued between 26.77 and 34.30, and Strongly Overvalued above 34.30. The current Forward EV/EBITDA of 19.41 falls within the Historic Trend Line -Fairly Valued range.
20.68
EV/EBIT
Booking Holdings Inc. (BKNG) has a current EV/EBIT of 20.68. The 5-year average EV/EBIT is 21.92. The thresholds are as follows: Strongly Undervalued below 1.04, Undervalued between 1.04 and 11.48, Fairly Valued between 32.36 and 11.48, Overvalued between 32.36 and 42.80, and Strongly Overvalued above 42.80. The current Forward EV/EBIT of 20.68 falls within the Historic Trend Line -Fairly Valued range.
6.96
PS
Booking Holdings Inc. (BKNG) has a current PS of 6.96. The 5-year average PS is 6.01. The thresholds are as follows: Strongly Undervalued below 2.83, Undervalued between 2.83 and 4.42, Fairly Valued between 7.59 and 4.42, Overvalued between 7.59 and 9.18, and Strongly Overvalued above 9.18. The current Forward PS of 6.96 falls within the Historic Trend Line -Fairly Valued range.
20.53
P/OCF
Booking Holdings Inc. (BKNG) has a current P/OCF of 20.53. The 5-year average P/OCF is 23.14. The thresholds are as follows: Strongly Undervalued below 3.51, Undervalued between 3.51 and 13.33, Fairly Valued between 32.96 and 13.33, Overvalued between 32.96 and 42.77, and Strongly Overvalued above 42.77. The current Forward P/OCF of 20.53 falls within the Historic Trend Line -Fairly Valued range.
19.96
P/FCF
Booking Holdings Inc. (BKNG) has a current P/FCF of 19.96. The 5-year average P/FCF is 25.58. The thresholds are as follows: Strongly Undervalued below 2.11, Undervalued between 2.11 and 13.85, Fairly Valued between 37.31 and 13.85, Overvalued between 37.31 and 49.04, and Strongly Overvalued above 49.04. The current Forward P/FCF of 19.96 falls within the Historic Trend Line -Fairly Valued range.
Booking Holdings Inc (BKNG) has a current Price-to-Book (P/B) ratio of -30.13. Compared to its 3-year average P/B ratio of -34.70 , the current P/B ratio is approximately -13.17% higher. Relative to its 5-year average P/B ratio of -13.32, the current P/B ratio is about 126.19% higher. Booking Holdings Inc (BKNG) has a Forward Free Cash Flow (FCF) yield of approximately 4.63%. Compared to its 3-year average FCF yield of 6.02%, the current FCF yield is approximately -23.16% lower. Relative to its 5-year average FCF yield of 4.45% , the current FCF yield is about 4.05% lower.
-30.38
P/B
Median3y
-34.70
Median5y
-13.32
4.63
FCF Yield
Median3y
6.02
Median5y
4.45

Competitors Valuation Multiple

The average P/S ratio for BKNG's competitors is 4.24, providing a benchmark for relative valuation. Booking Holdings Inc Corp (BKNG) exhibits a P/S ratio of 6.96, which is 64.09% above the industry average. Given its robust revenue growth of 7.86%, this premium appears unsustainable.

Performance Decomposition

1Y
3Y
5Y
Market capitalization of BKNG increased by 52.86% over the past 1 year. The primary factor behind the change was an increase in P/E Change from 17.12 to 35.14.
The secondary factor is the Revenue Growth, contributed 7.86%to the performance.
Overall, the performance of BKNG in the past 1 year is driven by P/E Change. Which is more unsustainable.
7.86%
4.42B → 4.76B
Revenue Growth
+
-60.24%
17.58 → 6.99
Margin Expansion
+
105.24%
17.12 → 35.14
P/E Change
=
52.86%
3.72K → 5.68K
Mkt Cap Growth

FAQ

arrow icon

Is Booking Holdings Inc (BKNG) currently overvalued or undervalued?

Booking Holdings Inc (BKNG) is now in the Fair zone, suggesting that its current forward PE ratio of 25.49 is considered Fairly compared with the five-year average of 26.96. The fair price of Booking Holdings Inc (BKNG) is between 3673.18 to 8190.85 according to relative valuation methord.
arrow icon

What is Booking Holdings Inc (BKNG) fair value?

arrow icon

How does BKNG's valuation metrics compare to the industry average?

arrow icon

What is the current P/B ratio for Booking Holdings Inc (BKNG) as of Jul 29 2025?

arrow icon

What is the current FCF Yield for Booking Holdings Inc (BKNG) as of Jul 29 2025?

arrow icon

What is the current Forward P/E ratio for Booking Holdings Inc (BKNG) as of Jul 29 2025?

arrow icon

What is the current Forward P/S ratio for Booking Holdings Inc (BKNG) as of Jul 29 2025?