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  5. BKNG
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  7. Valuation
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BKNG Valuation

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BKNG Relative Valuation

BKNG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, BKNG is overvalued; if below, it's undervalued.
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Historical Valuation

Booking Holdings Inc (BKNG) is now in the Fair zone, suggesting that its current forward PE ratio of 19.59 is considered Fairly compared with the five-year average of 25.31. The fair price of Booking Holdings Inc (BKNG) is between 4300.96 to 9108.43 according to relative valuation methord.
Relative Value
Fair Zone
4300.96-9108.43
Current Price:5134.74
Fair
20.07
PE
1Y
3Y
5Y
Trailing
Forward
14.86
EV/EBITDA
Booking Holdings Inc. (BKNG) has a current EV/EBITDA of 14.86. The 5-year average EV/EBITDA is 18.21. The thresholds are as follows: Strongly Undervalued below 5.19, Undervalued between 5.19 and 11.70, Fairly Valued between 24.72 and 11.70, Overvalued between 24.72 and 31.23, and Strongly Overvalued above 31.23. The current Forward EV/EBITDA of 14.86 falls within the Historic Trend Line -Fairly Valued range.
15.95
EV/EBIT
Booking Holdings Inc. (BKNG) has a current EV/EBIT of 15.95. The 5-year average EV/EBIT is 20.55. The thresholds are as follows: Strongly Undervalued below 2.28, Undervalued between 2.28 and 11.42, Fairly Valued between 29.68 and 11.42, Overvalued between 29.68 and 38.82, and Strongly Overvalued above 38.82. The current Forward EV/EBIT of 15.95 falls within the Historic Trend Line -Fairly Valued range.
5175.58
PS
Booking Holdings Inc. (BKNG) has a current PS of 5175.58. The 5-year average PS is 54.71. The thresholds are as follows: Strongly Undervalued below -930.69, Undervalued between -930.69 and -437.99, Fairly Valued between 547.41 and -437.99, Overvalued between 547.41 and 1040.11, and Strongly Overvalued above 1040.11. The current Forward PS of 5175.58 falls within the Strongly Overvalued range.
16.22
P/OCF
Booking Holdings Inc. (BKNG) has a current P/OCF of 16.22. The 5-year average P/OCF is 21.85. The thresholds are as follows: Strongly Undervalued below 4.71, Undervalued between 4.71 and 13.28, Fairly Valued between 30.42 and 13.28, Overvalued between 30.42 and 38.99, and Strongly Overvalued above 38.99. The current Forward P/OCF of 16.22 falls within the Historic Trend Line -Fairly Valued range.
16.62
P/FCF
Booking Holdings Inc. (BKNG) has a current P/FCF of 16.62. The 5-year average P/FCF is 24.44. The thresholds are as follows: Strongly Undervalued below 1.76, Undervalued between 1.76 and 13.10, Fairly Valued between 35.78 and 13.10, Overvalued between 35.78 and 47.12, and Strongly Overvalued above 47.12. The current Forward P/FCF of 16.62 falls within the Historic Trend Line -Fairly Valued range.
Booking Holdings Inc (BKNG) has a current Price-to-Book (P/B) ratio of -34.45. Compared to its 3-year average P/B ratio of -39.49 , the current P/B ratio is approximately -12.77% higher. Relative to its 5-year average P/B ratio of -16.07, the current P/B ratio is about 114.33% higher. Booking Holdings Inc (BKNG) has a Forward Free Cash Flow (FCF) yield of approximately 0.05%. Compared to its 3-year average FCF yield of 5.83%, the current FCF yield is approximately -99.12% lower. Relative to its 5-year average FCF yield of 4.59% , the current FCF yield is about -98.89% lower.
-35.31
P/B
Median3y
-39.49
Median5y
-16.07
0.05
FCF Yield
Median3y
5.83
Median5y
4.59
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Competitors Valuation Multiple

The average P/S ratio for BKNG's competitors is 979.33, providing a benchmark for relative valuation. Booking Holdings Inc Corp (BKNG) exhibits a P/S ratio of 5175.58, which is 428.48% above the industry average. Given its robust revenue growth of 12.68%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Revenue Growth
Market Cap
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Performance Decomposition

1Y
3Y
5Y
Market capitalization of BKNG decreased by 0.51% over the past 1 year. The primary factor behind the change was an increase in Revenue Growth from 7.99B to 9.01B.
The secondary factor is the Margin Expansion, contributed -3.11%to the performance.
Overall, the performance of BKNG in the past 1 year is driven by Revenue Growth. Which is more sustainable.
12.68%
7.99B → 9.01B
Revenue Growth
+
-3.11%
31.49 → 30.51
Margin Expansion
+
-10.08%
37.57 → 33.78
P/E Change
=
-0.51%
5.20K → 5.18K
Mkt Cap Growth

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FAQ

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Is Booking Holdings Inc (BKNG) currently overvalued or undervalued?

Booking Holdings Inc (BKNG) is now in the Fair zone, suggesting that its current forward PE ratio of 19.59 is considered Fairly compared with the five-year average of 25.31. The fair price of Booking Holdings Inc (BKNG) is between 4300.96 to 9108.43 according to relative valuation methord.
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What is Booking Holdings Inc (BKNG) fair value?

BKNG's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Booking Holdings Inc (BKNG) is between 4300.96 to 9108.43 according to relative valuation methord.
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How does BKNG's valuation metrics compare to the industry average?

The average P/S ratio for BKNG's competitors is 979.33, providing a benchmark for relative valuation. Booking Holdings Inc Corp (BKNG) exhibits a P/S ratio of 5175.58, which is 428.48% above the industry average. Given its robust revenue growth of 12.68%, this premium appears unsustainable.
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What is the current P/B ratio for Booking Holdings Inc (BKNG) as of Nov 13 2025?

As of Nov 13 2025, Booking Holdings Inc (BKNG) has a P/B ratio of -34.45. This indicates that the market values BKNG at -34.45 times its book value.
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What is the current FCF Yield for Booking Holdings Inc (BKNG) as of Nov 13 2025?

As of Nov 13 2025, Booking Holdings Inc (BKNG) has a FCF Yield of 0.05%. This means that for every dollar of Booking Holdings Inc’s market capitalization, the company generates 0.05 cents in free cash flow.
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What is the current Forward P/E ratio for Booking Holdings Inc (BKNG) as of Nov 13 2025?

As of Nov 13 2025, Booking Holdings Inc (BKNG) has a Forward P/E ratio of 19.59. This means the market is willing to pay $19.59 for every dollar of Booking Holdings Inc’s expected earnings over the next 12 months.
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What is the current Forward P/S ratio for Booking Holdings Inc (BKNG) as of Nov 13 2025?

As of Nov 13 2025, Booking Holdings Inc (BKNG) has a Forward P/S ratio of 5050.65. This means the market is valuing BKNG at $5050.65 for every dollar of expected revenue over the next 12 months.
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