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Technical Sentiment Analysis for Booking Holdings Inc (BKNG) As of 2026-01-28, Booking Holdings Inc (BKNG) is exhibiting a Strong sell technical sentiment. Our proprietary analysis, which aggregates 11 technical signals, shows that 0 indicators are flashing buy, while 11 are indicating sell.
Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for BKNG stands at 40.574, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at -49.148, providing a Sell signal for short-term momentum. Other oscillators like the Stochastic Oscillator at 28.754 and the Commodity Channel Index (CCI) at -70.127 further confirm a -229.49 outlook for the stock.
Support, Resistance & Moving Averages From a structural perspective, BKNG is trading below its 60-day moving average of $5154.45 and below its 200-day long-term moving average of $5313.243. Key price levels to watch include the immediate resistance at $5288.181 and strong support at $4960.321. A break above $5288.181 could signal a bull continuation, while falling below $4960.321 may test the next Fibonacci floor at $4792.45.
| Name | S3 | S2 | S1 | Pivot Points | R1 | R2 | R3 |
|---|---|---|---|---|---|---|---|
| Classic | 4632.461 | 4792.45 | 4960.321 | 5120.31 | 5288.181 | 5448.17 | 5616.041 |
| Fibonacci | 4792.45 | 4917.693 | 4995.068 | 5120.31 | 5245.553 | 5322.928 | 5448.17 |
2026-01-28
| Name | Value |
|---|---|
| RSI_14 | 40.574 |
| STOCHk_14_3_3 | 28.754 |
| STOCHd_14_3_3 | 29.226 |
| CCI_20 | -70.127 |
| AO_5_34 | -168.178 |
| MOM_10 | -229.49 |
| MACD_12_26_9 | -49.148 |
2026-01-28
| Period | Simple | Signal |
|---|---|---|
| MA_5 | 5119.062 | Sell |
| MA_10 | 5128.191 | Sell |
| MA_20 | 5259.62 | Sell |
| MA_60 | 5154.45 | Sell |
| MA_200 | 5313.243 | Sell |
| MA_250 | 5195.597 | Sell |