Analysts Focus on Take-Two and Mondelez
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- New CEO's Strategic Shift: Kraft Heinz's new CEO Steve Cahillane announced a pause on the planned separation after five weeks in office, believing that the challenges faced are manageable and opportunities exceed expectations, which may enhance the company's competitiveness and market performance.
- Berkshire's Support: Berkshire Hathaway's CEO Greg Abel publicly endorsed Cahillane's decision, emphasizing that this strategic adjustment will allow management to focus on strengthening Kraft Heinz's market competitiveness, reflecting Berkshire's confidence in its investment.
- Positive Shareholder Reaction: Although Kraft Heinz's stock initially fell upon the announcement of the separation pause, it quickly rebounded to close the week with a 0.7% gain, indicating market recognition and anticipation of the new strategy.
- Potential Equity Changes: Berkshire had previously considered selling its stake in Kraft Heinz, and the pause on the separation may help stabilize the stock price and avoid large-scale sell-offs, further solidifying Berkshire's investment position in the company.
- Record Spending: According to the National Retail Federation's latest survey, Americans are expected to spend a record $29.1 billion this Valentine's Day, surpassing the previous record of $27.5 billion set in 2025 by nearly 6%.
- Increased Average Expenditure: The survey indicates that the average consumer will spend approximately $200 on gifts, up from last year's average of $188.81, reflecting a growing willingness to invest in gifts.
- Diverse Gift Choices: Popular gifts include candy, flowers, greeting cards, dining experiences, and jewelry, with jewelry projected to account for $7 billion in spending, highlighting consumers' preference for luxury items.
- Shift in Shopping Channels: Online shopping remains the primary channel, followed by department stores, discount stores, and specialty shops, indicating a gradual shift towards digital shopping as consumers adapt to new spending trends.
- Quarterly Dividend Announcement: Mondelēz International's Board of Directors declared a quarterly dividend of $0.50 per share, which not only provides shareholders with a stable cash return but also reflects the company's strong financial health and ongoing profitability.
- Payment Schedule: The dividend will be payable on April 14, 2026, to shareholders of record as of March 31, 2026, ensuring timely returns for investors and further boosting their confidence in the company.
- Financial Performance Overview: In 2025, Mondelēz International reported net revenues of approximately $38.5 billion, demonstrating its leadership in the global snacking market, particularly driven by its portfolio of iconic brands that continue to attract consumers.
- Sustainability Recognition: Mondelēz International's inclusion in the Dow Jones Best-in-Class North America and World Indices highlights its commitment to corporate social responsibility and sustainability, enhancing its brand image and competitive position in the market.
- Game Outcome: On February 8, 2026, Super Bowl LX saw the Seattle Seahawks defeat the New England Patriots 29-13, with 30 of the 42 total points scored in the fourth quarter, highlighting the game's intensity and enhancing the Seahawks' brand image.
- Ad Performance: According to USA Today's Ad Meter, brands like Anheuser-Busch, Lay's, and Dunkin' resonated well with viewers again this year, indicating effective emotional and comedic messaging strategies that continue to engage audiences.
- Viewer Feedback: Some ads featuring AI tools failed to win over viewers, reflecting a limited acceptance of technology-driven advertising among consumers, suggesting that companies need to reassess their advertising strategies to improve effectiveness.
- Market Impact: The Super Bowl remains a crucial platform for brand marketing, where successful ads can significantly boost brand visibility and directly influence sales performance, prompting companies to increase their advertising budgets in future campaigns.
- Price Fluctuation Analysis: CGDG's 52-week low is $27.6186 and high is $37.3794, with the latest trade at $37.35, indicating price stability near the high point, which may influence investor buying decisions.
- Technical Analysis Tool: Comparing the latest stock price to the 200-day moving average can provide valuable insights for investors, aiding in market trend assessment and potential buying opportunities.
- ETF Trading Mechanism: Exchange-traded funds (ETFs) trade like stocks, where investors buy and sell 'units' that can be created or destroyed based on demand, impacting liquidity and market performance.
- Inflows and Outflows Monitoring: Weekly monitoring of changes in ETF shares outstanding focuses on those experiencing notable inflows (new units created) or outflows (old units destroyed), assessing their impact on underlying assets and market sentiment.
Stock Market Outlook: The Super Bowl Indicator suggests a positive year for the stock market, particularly following the Seattle Seahawks' victory.
Investor Sentiment: Even skeptics of the Super Bowl Indicator can find reasons for optimism as the market approaches a significant January jobs report.









