1-800-FLOWERS.COM Appoints New CIO to Drive Digital Transformation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 08 2025
0mins
Should l Buy FLWS?
Source: Newsfilter
- Accelerated Digital Transformation: 1-800-FLOWERS.COM appoints Alexander Zelikovsky as Chief Information Officer to leverage his technology leadership experience, aiming to enhance customer experience and drive omnichannel growth through digital transformation.
- Leadership in Technology Strategy: Zelikovsky will oversee an enterprise-wide technology strategy, including IT applications, data management, and cybersecurity, ensuring effective integration of technology and data to support AI and business optimization, thereby enhancing the company's competitive edge.
- Extensive Industry Experience: With over 25 years of technology leadership, Zelikovsky has successfully implemented IT transformation strategies at companies like Pitney Bowes and Kimberly-Clark, driving significant business turnarounds and profit growth.
- Innovation and Customer Relationships: He will collaborate with the leadership team to harness technology and data to deepen customer relationships and enhance operational efficiency, thereby accelerating the company's growth potential in a rapidly changing market.
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Analyst Views on FLWS
Wall Street analysts forecast FLWS stock price to rise
3 Analyst Rating
0 Buy
3 Hold
0 Sell
Hold
Current: 3.690
Low
7.50
Averages
8.25
High
9.00
Current: 3.690
Low
7.50
Averages
8.25
High
9.00
About FLWS
1-800-Flowers.Com, Inc. is a provider of gifts designed to help customers to give, connect, and build relationships. Its segments include Consumer Floral & Gifts, Gourmet Foods & Gift Baskets and BloomNet. Its e-commerce business platform features a family of brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman’s Bakery, Vital Choice, Scharffen Berger and Simply Chocolate. The Celebrations Passport loyalty program provides members with free standard shipping and no service charge on eligible products across its portfolio of brands. It operates BloomNet, an international floral and gift industry service provider; Napco, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; Alice’s Table, a lifestyle business, and Card Isle, an e-commerce greeting card service.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Increased Average Expenditure: The survey indicates that the average consumer will spend approximately $200 on gifts, up from last year's average of $188.81, reflecting a growing willingness to invest in gifts.
- Diverse Gift Choices: Popular gifts include candy, flowers, greeting cards, dining experiences, and jewelry, with jewelry projected to account for $7 billion in spending, highlighting consumers' preference for luxury items.
- Shift in Shopping Channels: Online shopping remains the primary channel, followed by department stores, discount stores, and specialty shops, indicating a gradual shift towards digital shopping as consumers adapt to new spending trends.
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- Rapid Delivery Network: The partnership includes fast delivery from over 700 participating florist locations within the 1-800-Flowers.com network, ensuring timely flower delivery during key holidays like Valentine's Day, which meets the high market demand for flowers.
- No Markup Policy: Instacart stated that 1-800-Flowers.com will join its app with no markup, a strategy that not only enhances product appeal but may also strengthen customer loyalty and drive sales growth.
- Positive Stock Reaction: Following the announcement, shares of Instacart's parent company Maplebear rose by 1.7%, while 1-800-Flowers.com shares increased by 2.1%, indicating a positive market reaction and expectations for future growth from this partnership.
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- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
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- Revenue Decline: Despite a 9.5% year-over-year revenue drop to $702.2 million, management emphasized prioritizing profitability through reduced marketing spend, laying the groundwork for a sustainable demand generation model.
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- Positive Market Reaction: As of 1:35 p.m. EST, shares of 1-800-Flowers.com surged 18.71% to $4.80, reflecting investor optimism regarding the company's potential for future profit growth.
See More
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- Adjusted Earnings: Excluding items, the company reported adjusted earnings of $76.66 million or $1.20 per share, demonstrating strong core business profitability despite the overall revenue decline.
- Revenue Decline: The company's revenue fell 9.5% to $702.18 million from $775.49 million last year, reflecting challenges from weakened market demand and intensified competition.
- Market Outlook: Despite the revenue drop, the improvement in profitability may support the company's future strategic adjustments, particularly in optimizing costs and enhancing customer experience.
See More
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- Earnings Highlights: 1-800 FLOWERS.COM reported a Q2 Non-GAAP EPS of $1.20, while revenue fell to $702.2 million, down 9.5% year-over-year, indicating pressure in market competition.
- Adjusted EBITDA Decline: The adjusted EBITDA for the quarter was $98.1 million, a decrease from $116.3 million in the prior year, reflecting challenges in cost control and profitability.
- Future Outlook: The company expects a slight decline in adjusted EBITDA for the second half of Fiscal Year 2026, although normalized figures suggest a modest year-over-year increase, indicating cautious optimism from management regarding future profitability.
- Cost Impact: Anticipated incentive compensation and consultant costs of approximately $12 million in the second half of Fiscal Year 2026 will affect overall profitability, necessitating close monitoring of its potential impact on cash flow.
See More
Record $29.1 Billion Expected Spending for Valentine's Day
- Record Spending: According to the National Retail Federation's latest survey, Americans are expected to spend a record $29.1 billion this Valentine's Day, surpassing the previous record of $27.5 billion set in 2025 by nearly 6%.
- Increased Average Expenditure: The survey indicates that the average consumer will spend approximately $200 on gifts, up from last year's average of $188.81, reflecting a growing willingness to invest in gifts.
- Diverse Gift Choices: Popular gifts include candy, flowers, greeting cards, dining experiences, and jewelry, with jewelry projected to account for $7 billion in spending, highlighting consumers' preference for luxury items.
- Shift in Shopping Channels: Online shopping remains the primary channel, followed by department stores, discount stores, and specialty shops, indicating a gradual shift towards digital shopping as consumers adapt to new spending trends.
See More
Instacart Partners with 1-800-Flowers for Nationwide Floral Delivery
- National Floral Partnership: Instacart announced a nationwide pure-play floral partnership with 1-800-Flowers.com, allowing U.S. customers to order fresh bouquets directly through the Instacart app for the first time, which is expected to significantly enhance user experience and market competitiveness.
- Rapid Delivery Network: The partnership includes fast delivery from over 700 participating florist locations within the 1-800-Flowers.com network, ensuring timely flower delivery during key holidays like Valentine's Day, which meets the high market demand for flowers.
- No Markup Policy: Instacart stated that 1-800-Flowers.com will join its app with no markup, a strategy that not only enhances product appeal but may also strengthen customer loyalty and drive sales growth.
- Positive Stock Reaction: Following the announcement, shares of Instacart's parent company Maplebear rose by 1.7%, while 1-800-Flowers.com shares increased by 2.1%, indicating a positive market reaction and expectations for future growth from this partnership.
See More
1-800-Flowers.com Partners with Instacart for Valentine's Day Delivery
- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
See More
1-800-Flowers.com Surprises with Earnings, Stock Jumps
- Earnings Surprise: 1-800-Flowers.com reported an 11% increase in adjusted net income to $76.7 million, or $1.20 per share, exceeding Wall Street's estimate of $0.86, indicating a significant enhancement in profitability.
- Revenue Decline: Despite a 9.5% year-over-year revenue drop to $702.2 million, management emphasized prioritizing profitability through reduced marketing spend, laying the groundwork for a sustainable demand generation model.
- Cost Optimization: The shift to a function-based operating model allowed the company to cut operating expenses by $23.4 million to $221.1 million, demonstrating substantial progress in cost control and organizational streamlining amid structural challenges.
- Positive Market Reaction: As of 1:35 p.m. EST, shares of 1-800-Flowers.com surged 18.71% to $4.80, reflecting investor optimism regarding the company's potential for future profit growth.
See More
1-800-Flowers.com Reports Increased Q2 Profit
- Profit Growth: 1-800-Flowers.com reported a net profit of $70.55 million for Q2, translating to $1.10 per share, which marks a significant increase from last year's $64.35 million and $1.00 per share, indicating improved profitability.
- Adjusted Earnings: Excluding items, the company reported adjusted earnings of $76.66 million or $1.20 per share, demonstrating strong core business profitability despite the overall revenue decline.
- Revenue Decline: The company's revenue fell 9.5% to $702.18 million from $775.49 million last year, reflecting challenges from weakened market demand and intensified competition.
- Market Outlook: Despite the revenue drop, the improvement in profitability may support the company's future strategic adjustments, particularly in optimizing costs and enhancing customer experience.
See More
1-800 FLOWERS.COM Q2 Earnings Report Analysis
- Earnings Highlights: 1-800 FLOWERS.COM reported a Q2 Non-GAAP EPS of $1.20, while revenue fell to $702.2 million, down 9.5% year-over-year, indicating pressure in market competition.
- Adjusted EBITDA Decline: The adjusted EBITDA for the quarter was $98.1 million, a decrease from $116.3 million in the prior year, reflecting challenges in cost control and profitability.
- Future Outlook: The company expects a slight decline in adjusted EBITDA for the second half of Fiscal Year 2026, although normalized figures suggest a modest year-over-year increase, indicating cautious optimism from management regarding future profitability.
- Cost Impact: Anticipated incentive compensation and consultant costs of approximately $12 million in the second half of Fiscal Year 2026 will affect overall profitability, necessitating close monitoring of its potential impact on cash flow.
See More
