ULTA News & Events

Ulta Beauty (ULTA) announced an exclusive partnership with DC Studios' (WBD) film, Supergirl, coming to theaters on June 26 from Warner Bros. Pictures. The campaign features actress Milly Alcock, starring in the dual role of Supergirl/Kara Zor-El. "Our partnership with Supergirl connects Ulta Beauty to one of this year's biggest cultural moments, while empowering our guests to express themselves boldly through beauty," said Kelly Mahoney, Chief Marketing Officer of Ulta Beauty. "This summer, we're showing up in-store, on-screen, and through in-person events in a way that's unmistakably Ulta Beauty - bringing together brands across our unparalleled assortment to inspire our guests to create their own version of Krypton's rebel girl beauty."

YipitData, which is backed by Carlyle (CG), announced a partnership with Ulta Beauty (ULTA). Through this collaboration, Ulta Beauty is using YipitData's insights to inform merchandising and assortment decisions, support customer loyalty initiatives, and strengthen its understanding of shopper behavior across the broader beauty market. "Ulta Beauty continues to set the pace for how retailers respond to evolving consumer preferences," said James Hart, President at YipitData. "We're pleased to support their team with a detailed, external perspective on the market, from competitive performance to emerging consumer trends, so they can move quickly and make well-informed decisions."