WSM News & Events

Williams-Sonoma announced the launch of the company's tenth brand, Dormify. Designed to meet the evolving needs of students and young consumers navigating dormitories and compact living environments, Dormify offers a curated, modern assortment of stylish and highly functional home furnishings. Through the newly launched Dormify website, customers can engage with the brand's inspirational content, design their dream bed, build a personalized wish list, access curated checklists, and receive complimentary design and shopping guidance.

Pottery Barn Teen announced a new collaboration with Billabong. The company said, "The new Billabong for Pottery Barn Teen collection blends Billabong's laid-back, surf-inspired aesthetic with Pottery Barn Teen's signature focus on quality, function, and design for a collection that brings coastal style to teen and dorm spaces. Inspired by vintage surf graphics, ocean landscapes, and sun-washed color palettes, the collection features soft textiles, functional storage, and versatile decor designed for both style and practicality. Several pieces in the collection are crafted with sustainably sourced materials, aligning with Pottery Barn Teen's ongoing commitment to responsible design. The new Billabong for Pottery Barn Teen collection includes bedding inspired by rolling waves and tropical florals, durable water-resistant backpacks and lunch bags, decorative accessories including a surfboard holder, lighting, wall hooks, desk mats, no-nail pinboards, a laundry backpack, a shower caddy, and a storage cart, as well as ultra-soft beach towels with UPF 50+ sun protection."