Should You Buy Williams-Sonoma Inc (WSM) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/26
Williams-Sonoma Inc (WSM) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock has strong financial performance, hedge fund buying activity, and a positive technical setup. Despite mixed analyst ratings and a lack of recent news catalysts, the company's growth trends and structural advantages make it a solid long-term investment.
Technical Analysis
The MACD is positive and contracting, indicating bullish momentum. The RSI is neutral at 47.921, suggesting no overbought or oversold conditions. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading near a key support level (S1: 196.975) with potential upside toward R1: 216.877.
Analyst Ratings and Price Target Trends
Analysts have mixed views. TD Cowen recently raised its price target to $245 and maintains a Buy rating, citing strong execution and structural benefits. However, RBC, Citi, and UBS have lowered their price targets, citing tariff concerns and a challenging consumer environment.
Wall Street analysts forecast WSM stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WSM is 203.67 USD with a low forecast of 175 USD and a high forecast of 230 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast WSM stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for WSM is 203.67 USD with a low forecast of 175 USD and a high forecast of 230 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 205.720
Current: 205.720
