TRU News & Events

TransUnion and Zenbase announced a partnership to expand the availability of rental payment information within the credit reporting ecosystem, giving renters a new way to strengthen their TransUnion credit reports and broaden access to greater financial opportunities. Rental payment information will now appear on TransUnion credit reports as a dedicated category - separate from traditional credit obligations - so that timely rent payments help improve credit files without being treated as debt. This will help Canadians showcase their responsible payment behaviour beyond traditional measures.

TransUnion and FrontLobby are joining forces to incorporate rental payment data from FrontLobby into TransUnion's alternative data reporting system. This integration enables renters to have their consistent, on-time rental history more broadly reported, while offering housing providers greater visibility into tenant performance and confidence in their portfolios. Through this collaboration, rental payment information from FrontLobby will be added to TransUnion credit reports as a dedicated category - separate from traditional credit obligations - so that timely rent payments help build credit files without being treated as debt.

TransUnion announced results from a collaboration with Actable. By integrating TransUnion's TruAudience Marketing Solutions dataset into Actable's machine learning models, the partnership achieved a 10% improvement in model fit for AI-driven marketing predictions. "AI isn't magic, its output is only as good as the information it's given," said Brian Silver, EVP of Global Marketing Solutions at TransUnion. "Garbage in, garbage out still applies. These results prove that when you start with a strong data foundation, AI can deliver meaningful lift and real ROI."