Estée Lauder and Jo Malone Launch Scent Scanner
The Estee Lauder Companies (EL) and Jo Malone London announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest (PINS) and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations. Building on the success of Jo Malone London's AI Scent Advisor, introduced in 2025, Scent Scanner offers a new way for consumers to find their personalized scent, shifting the starting point from words to images. While the AI Scent Advisor invited consumers to describe the scent they were seeking, Scent Scanner reads visual inspiration - imagery, color palettes, textures, destinations, rituals and aesthetics - to suggest fragrances suited to each individual.
