Estée Lauder and Jo Malone Launch Scent Scanner
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
The Estee Lauder Companies (EL) and Jo Malone London announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest (PINS) and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations. Building on the success of Jo Malone London's AI Scent Advisor, introduced in 2025, Scent Scanner offers a new way for consumers to find their personalized scent, shifting the starting point from words to images. While the AI Scent Advisor invited consumers to describe the scent they were seeking, Scent Scanner reads visual inspiration - imagery, color palettes, textures, destinations, rituals and aesthetics - to suggest fragrances suited to each individual.
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Analyst Views on EL
Wall Street analysts forecast EL stock price to rise
18 Analyst Rating
8 Buy
9 Hold
1 Sell
Moderate Buy
Current: 82.460
Low
70.00
Averages
106.76
High
130.00
Current: 82.460
Low
70.00
Averages
106.76
High
130.00
About EL
The Estee Lauder Companies Inc. is a manufacturer, marketer and seller of skin care, makeup, fragrance and hair care products. Its products are sold in over 150 countries and territories under a number of brand names, including Estee Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, Bobbi Brown Cosmetics, La Mer, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frederic Malle, GLAMGLOW, Kilian Paris, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. It is a license for fragrances, cosmetics and/or related products for AERIN, BALMAIN, and Dr. Andrew Weil. Its skin care products include moisturizers, serums, cleansers, toners, exfoliators, facial masks, body care, sun care products and others. Its makeup products include foundations, powders, concealers and setting sprays, lipsticks, lip liners and lip glosses, and mascaras, eyeshadows and eyeliners.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Personalized Recommendation Mechanism: Scent Scanner utilizes visual cues such as images, colors, and textures saved by users on Pinterest to create curated fragrance pairings, enhancing user experience and brand loyalty while driving sales growth.
- Digital Commerce Model: This collaboration showcases Estée Lauder and Pinterest's ongoing efforts in digital commerce experiences aimed at attracting high-intent fragrance shoppers through personalized visual discovery and innovative shopping capabilities, creating seamless pathways from inspiration to purchase.
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